Opening Comment: I’ve been in torment for the past few weeks whether I should release this post or not, but hey, lets let it rip. I cannot believe what I have come up with, I am soooo eager to deploy this in the real world, but its something I just cannot freely speak of, in […]
Totally random post is about to follow. You have been warned. When was the last time you actually took a few moments to take in transactions going on around you? Lets take my very simple trip to Mc Donald’s for my Friday coffee shot this morning. I jump in the car and immediately I am told I need fuel, […]
Hmmm… didn’t think that they were going to be this bad and take so long to point out the areas where improvements are needed so everyone could learn from them, but hey we’re on part 5 now! Lets crack on. Item Specifics, Get as Many as You Can! In part 4 I had indicated to look at […]
Following on from the three earlier posts regarding the SuperDryStore on eBay, we have a lot to learn from their eBay listings. Lets dig in and get dirty. I’ve picked the first item I’ve come to which is a bag, you can view this item below: http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=290488798635 Interestingly this item has picked up 26 sales, […]
Don’t have a email marketing list yet? Need a easy to use sign up box to integrate into your shopping cart or your website? Need a solution that is completely ‘Matt Proof’? Simples, MailChimp. There are several basic options you have when it comes to gaining subscribers, while not exhaustive, these are some common ones to get you […]
This presentation is not the clearest ever made, personally I think the camera on site was probably putting two presenters, John Williams & Rory Dennis off somewhat. However that aside I really think these chaps have something, even through its blatantly clear they’re not actually sure themselves what it is and how its to be […]
eBuyer has a personal favourite of mine for technology based products; Since the day I discovered their returns process was simple & effective. After being burned by utterly dire customer support at dabs.com. I’ve sworn my allegiance (well, for some things) to them ever since. But sadly they are making me go nuts about their eBay operations. I’ll explain why. I am a Clean […]
I’d have loved to have claimed this as my own, but thats rather naughty. Check this very useful guide out from Silverpop here. The key point here is really do not wait to very last moment to turn on your email marketing campaign on, start it immediately! The 10 points in their checklist are: Make subscribing as appealing and easy […]
Carrying on from where I left off in Part 2 : SuperDryStore eBay Shop – The Good Points, time to get into the not-so-good points. These are in no order of importance I hasten to add, they all need consideration though: SuperDry – eBay Outlet? If this is the fastest moving account of eBay’s and thier […]
I can’t remember the exact facts this, although I am sure Google will easily spill the beans on them, but for something like for a 100ms speed lag in page load times, you loose a 1% conversion on a website (believe this was a Amazon quote). The point is simple, slow sites suck (and cost […]
An interesting question came up in the LinkedIn ‘The Online Business Forum powered by eBay‘ group by Dan Wilson and I think I am only one probably prepared to spill anything of any substance (I might be wrong by the time this is released), here is the question in full: What are your nuggets of […]
Checking the spam box earlier, I notice a mail from Internet Retailing and a webinair entitled ‘The 5 Best Techniques for Recovering Abandoned Shopping Carts with Email and Social Media‘. Here is the opening line: Have you measured your shopping cart or web form abandonment rate recently? Recovering abandoned shopping carts and web forms is […]
