Entries by Matthew Ogborne

Google Chrome WebStore – Just Another App Platform?

App’s are everywhere these days any why not? The majority of applications extend existing platforms beyond the wildest imaginations of the original developers, just take the iPhone App store or the Android market place as examples, so finally there is a App store for Google Chrome. Now this for me is quite interesting, as we […]

My #1 Pet Hate of Poor WebSite Design

Brace yourself, this one drives me utterly nuts and once you realise what it is, it’ll drive you nuts too! Its so simple, the top left logo on any website should be a link to the homepage. Is this soooooo god-dam hard to do? No, its not. eBay listings are prolific offenders at missing this […]

Amazon IS Human – They Make Mistakes Too!

Relish in this one, its the first time I have ever spotted a mistake by Amazon. While checking to see where one of the books I ordered on the 5th was too, I noticed in my email an email relating to the new Jeans Store they are promoting. After taking little look around, mainly to […]

A Quick Post: A Child’s Perspective – Buy More

There was not much time left this morning and the bulkier posts that are being drafted are still quite long way away from public exposure, however one little thing I learnt from one of my daughters today was, that Children are not yet fully corrupted by the boundaries the outside world and there is some […]

Quick Content Creation with MailChimp Webinar @ 9:30 GMT

Update: If you missed it, you can catch up with Dan’s presentation here http://blip.tv/file/1670781/ For those not aware, I am quite an avid fan of MailChimp, you can see my earlier article on this fab tool Email Marketing, Why & How you Can Set up Your List In Minutes with MailChimp and tonight they have […]

Seth Godin on Good Marketing – Marketing Upside Down?

Wow, I wished every Monday started off with an interview like this, I think I should go looking for an interview like this every Monday, as Seth turns the traditional thinking on its head. Who needs another webstore? Who needs another book shop? Who needs another, another, another… Find 2000 people interested in a certain […]

Cheaper Toys than Large Retailers? eBay UK? I’m Not Buying It

Have just been reading an interesting article by AuctionBytes called ‘eBay UK Says It Has Cheaper Toys than Large Retailer‘, but I’m not buying it. Not Toys, I have two kids, but the indication that redundant staff maybe behind the trend. Quote: eBay cited unnamed retail analysts who believe that redundancy (layoffs) may be behind […]

Two Blatantly Excellent Marketing Ploys, One Really Cheap, One at £10,000

Morning, firstly a very Happy Friday. I am not entirely sure, but I have in the past few years been in love with Fridays, there is something special about them, I don;t even work in a traditional office environment, so its not the office atmosphere that kicks in, its.. something about Fridays. McDonalds A Winner Anyway, in a […]

Complete Disappointment @ eBay Austin Reed Outlet

This could be simply compared to paying absolute top-whack money to locate your store in a shopping mall or popular high street location, with its perfect location and an insanely high volume of passers with a 100% chance of walk-in custom. Just like it is being featured as an eBay Outlet in fact, but without […]

eBay: Doing ‘Whatever is Needed’ to Keep the Seller Entertained.

Following on from eBay Conspiracy Theory Overview : Part 1 I am sure that eBay do what-ever is needed, even if it costs them sales overall to keep sellers entertained on the eBay platform. Think about it, DSRs, best match, duplication policy being rolled out right before Christmas, numerous other ‘we’ll panic the **** out […]

eBay Its a ‘Trust’ thing : Part 2 – Always Selling

In my earlier article where eBay and Amazon were being compared directly (you can see the article here eBay V’s Amazon – Its a ‘Trust’ thing). Today (was a while back now) at the top of the inbox an email from eBay ‘Who says nothing is for free, username?’ OoO another free listing day, nope, […]