Entries by Matthew Ogborne

E-myth Revisited Book Review

Why Most Small Businesses Don’t Work and What to Do About It Review I’ve just sent a copy of this to a client, my copy is out on loan currently! I just love how it reads, I enjoy how Sarah actually takes what Michael is describing and transforms it into her picture of how ‘All […]

Fulfilment By Amazon Webinar: First steps to get started

Just received this in the email queue, defintely worth looking at for anyone whom is considering using FBA: We are pleased to invite you to this webinar where we will present best practices and tips to get started with Fulfilment by Amazon, including: – How to select the most suitable items in your inventory to convert to […]

Part 2 : SuperDryStore eBay Shop – The Good Points

Lets start by looking at SuperDryStore ebay shop, you can view it here: http://stores.ebay.co.uk/The-Superdry-Store. There are definitely some great points to be noted and also some silly mistakes. I’m looking forward to explaining these to you in the next few paragraphs. Here is a full screen shot of the SuperDryStore eBay shop: The Good Points Lets start with these, […]

Part 2: Using the Split Keyword to Break up Your Data

This article is a continuation of a previous article called Part 1: Comma Separated Keyword/Tag Blocks in Your eBay Listings? if you’ve not read this article then nip back and read through it, as we’ll need to know the original steps to where we are now. So we left off with me saying that we […]

Part 1: Comma Separated Keyword/Tag Blocks in Your eBay Listings?

Clearing out my old files earlier and I came across some old keywords I used on numerous occasions. Instead of  just detailing one, I’m actually going to join a few together here to make a example anyone using eSellerpro could use with a little thought. Lets Make a Real-Life Example Lets assume that you have two customfields […]

Barclays ‘Ready For Growth’ Seminars

I got a call from a client asking if I would attend this with them, sounded interesting and I gladly accepted (to be honest I was thinking plush sandwich spreads and my sole addiction coffee, but hey!). After getting the awkward ‘everyone stand around and chat crap session’ or ‘networking’ to the professionals. We were […]

PHP: Search for String in a String Using strpos

This is more for my own reference than anything else, working on a recent project where specific terms and stock numbers needed to be excluded, the below function quickly allowed me to action the excluded items to ensure their exclusion. Its different to the other options out there because of the use of ‘!==’, there […]

Google SEO Starter Guide Updated

Google has updated their SEO starter guide which they first released two years ago. Not surprisingly they reiterate that any optimisation decisions should first and foremost be what’s best for the visitors of the site. Visitors are real users of the website and are using search engines to find your work. If you’re creating quality, unique content (like this post for example), […]

What a Silly Design Flaw – Missguided.co.uk

I’m not sure who designed this site, but I do know it was only very recently redesigned. They’ve managed to make a very common and very silly error in their design structure, they’ve got a wealth of text, hidden in images. Take a look here or in any of their top level categories, a screen […]

Yoast WordPress Breadcrumbs Plugin

Taking the advice from yesterdays post ‘Google SEO Starter Guide Updated’ on adding a breadcrumb to the sites theme, I remembered seeing a plugin from Yoast.com a few days back. Installation was done in seconds, almost like every other WordPress plugin, unfortunately the auto insert option did not work, however within a few pastes in the files […]