SuperDryStore is eBay UK’s largest outlet store for Fashion. As we all know ‘Fashion’ really is eBay’s baby atm and they’ll bend over & drop their pants for anyone with a brand name in this arena at the moment.
Yes thats right for anyone who has they’re head in the Arctic for the past year, eBay is in a 100% all out assault on getting high street names onto eBay, literally what ever the cost is, throwing round freebies all over the shop, free listing fees, free gallery, free sub titles, free designs, free development time, year contacts for monkey nuts.
But…. Whether that is a good thing or a bad thing, that’s not to be the topic of discussion, for this and the forth coming posts, what I am going to cover is what YOU can learn from them, both the good things, the things I suggest you don’t do and crucially why.
I’ve a couple of posts already lined up, but they need more work, however the time is right to start this series off. So lets get right into some numbers from Terapeak for the past 90 days:
Total Sales £1,344,390
Total Listings 36,458
Successful Listings 35,352
Total Bids 89,233
Items Offered 156,013
Items Sold 62,616
Bids per Listing 2.45
Past the headline number, £1.35M, thats £450,000 per month in sales. Amazingly this is no where near the figures turned over by the heavyweights on eBay and mere sniff on the values being chucked around by sellers on Amazon.
However they’ve[SuperDryStore] done a pretty good job, there is quite a bit we can learn from them for both what you should be doing and should not be doing. I see it as my role in the next few posts to expose these to you and I’d welcome any feedback you have.
Part 2 will be covering the ‘SuperDryStore eBay Shop‘.