Entries by Matthew Ogborne

18% Wasted – Your Most Important eBay Marketing Asset

Thats right here is the best way to waste 18% of your most valuable asset on eBay, the Listing Title. You make your listing titles on eBay look pretty by including ‘=’ and ‘-‘ symbols. No idea what I’m taking about? See this item: 230526814009. Here is the listing title: THOMAS TAKE ALONG === Thomas&The Jet – […]

DropBox, File Backup & Transfer Matt Proof

DropBox, its soooooo simple to use, to store and share files on line. I really mean its simple, its sooo Matt Proof its unreal. You download the application, if you have an account you enter the details, if not you create an account within a few seconds, no silly questions, just what is needed to […]

Google Does Not Use The Meta Keywords Tag

Myth, hear-say or Truth? Truth! Google does not use the meta Keywords tag. Contrary to popular belief usage of this tag for anything meaningful was lost years ago when it got spammed & stuffed by everyone and his dog. Offsite ‘factors’ were not being taken into account and pages were judged by search engines only on their content. Seems crazy now […]

The Top 10 FireFox Plugins That Make My Day

Oh how I do ore at the FireFox browser, yea its not as fast as Google’s Chrome or as widely supported as Internet Explorer but for customisation, oh my FireFox rocks and yours can too. So here are my top 1o plugins and extensions for the FireFox browser, yes there are thousands and you could […]

Revamp of Link Reports In Google Webmaster Tools

Googles Webmasters blog has announced that they have updated the link reports shown in thier Webmaster tools. Google Webmaster Tools allow users to check up and analyse lots of different information that Google house on your authentication domain names and best of all its free. If you’re not using the Google Webmaster Tools, see here and sign up today. With the new […]

Jing Easy Video, Screen Captures & Editing for Instant Messaging

Simplicity, this is such a killer for something that is useful. Jing is one of those killer applications, simple, but extremely effective. What’s different about this app compared to other screen capture tools such as snippy, snag it and so on? Its soo easy and within a few clicks you can have a screen shot with comments or a […]

Interactive Voice Response

No idea how I ended up finding this, however it struck a ‘how neat’ cord. Take a few minutes to watch the video below: Soo… what does this does this mean? It means you could with a few well thought-out questions (& some bribery) get your customers demographics & psychological profile uncovered[if you have no […]

eBay Buyer Message Spam @ 99%

eBay Buyers, they really are nut cases. Following on from my previous post eBay V’s Amazon – Its a ‘Trust’ thing, Trust is undoubtedly one of the core reasons behind this non-shocker I got in my mail: Great customer communication is important for your success, especially when preparing for the Christmas period. We have worked […]

The Facts: ChannelAdvisor’s Featured Retailer – LeSports

One of the huge benefits of being a consultant, is that you can enter a business with a completely fresh look at it. Not influenced by any of the day-to-day operations, any historic issues or misconceptions created in the business by itself and can work from the cold numbers. A few weeks back I was intrigued by the big Channel Advisor PR […]

Amazon Product Advertising API Oct 15th Deadline

For anyone else who uses the Amazon Product Advertising API, there are some major changes coming that have an October 15th deadline. The biggest alteration to the API is the removal of customer reviews from being sent, instead a link to the review on Amazon is returned. They are saying this is because of the […]

eBay V’s Amazon – Its a ‘Trust’ thing

Well after another quick read of the feed reader, there is an announcement that eBay is to spend a huge wedge of cash sending out some postcards, no not to promote products or sellers found on the site, but ‘Trust’. eBay really cannot shrug that carboot sales & miss-trust thing they  have got in-ground. Its  major difference between them[eBay] and […]

The Worst Shopping Experience I ever had Joomla & VitueMart

I’ve got to share this with you, I have seen, used, owned, altered, tweaked, abused and been through enough shopping carts now to spot a bad one, but this took the biscuit and ran away and ate the shop, it was that bad. Lets set the scenario, my dad, far from being anywhere near internet […]