Google has updated their SEO starter guide which they first released two years ago. Not surprisingly they reiterate that any optimisation decisions should first and foremost be what’s best for the visitors of the site.
Visitors are real users of the website and are using search engines to find your work. If you’re creating quality, unique content (like this post for example), then any changes are likely to small and in the report they make another good point that its the collection of lots of small changes put together over time, that give good results.
Its broken down into these six sections:
- SEO Basics
This section covers creating unique, accurate page titles and how to make use of the “description” meta tag on your site(s).
- Improving Site Structure
How to improve the structure of your URLs and how to make make your site easier to navigate for humans & search engines.
- Optimizing Content
This section covers the offering quality content and services, how to write better anchor text, optimisation of images and how to use heading tags appropriate manner.
- Dealing with Crawlers
How to make effective use of robots.txt and to be aware of rel=”nofollow” for links that you use.
- SEO for Mobile Phones
A new section for mobile devices has been added, which shows how to notify Google of mobile sites & how to guide mobile users accurately.
- Promotions and Analysis
How to promote your website in the right manner and to make use of free webmaster tools.
You can read the full report here and I’m humble enough to recognise great guidance and will be adding a breadcrumb trail to this site in the forth coming days (page 10).