Oh Come on… You got to be Serious Right?

Checking the spam box earlier, I notice a mail from Internet Retailing and a webinair entitled ‘The 5 Best Techniques for Recovering Abandoned Shopping Carts with Email and Social Media‘.  Here is the opening line:

Have you measured your shopping cart or web form abandonment rate recently?
Recovering abandoned shopping carts and web forms is a lucrative business. On average 70 percent of shopping carts and 62 percent of web forms are abandoned before completion.

Have you seen the form they want you to fill out? Seriously, how can you suggest that your company is an ‘expert’ at tackling cart abandonment when the ‘tool’ you’re using does think there is a world out side of the USA.

I wonder what the abandonment rate is for this form & how much ‘crap’ data people enter into it? There was two comment boxes, neither particularly clear, you can bet I left a comment.

I’m hoping their content will be a lot better than their first impressions….