Following on from the article series around eBay listing templates I recently covered in Part 1 and Part 2. In this article, I reverse engineer an eBay listing template from an eBay listing and show you the parts that make up an eBay listing template.
This is again going to be part of a two-part series and in the second part, I’ll be showing you the template that makes up the eBay listing, which is probably a lot like the one used to create the eBay listing we’re dissecting today in this article.
So let’s dive in!
Introduction to Keywords
Wait……………. Before we dive into this, I need to introduce you to something called “Keywords”. Keywords come in many names, macros, variables, shortcuts, custom fields are a few common names, they all mean that they are a placeholder for data to be entered into.
For example, if we had a product whose colour is ‘Black’ and its data field is called ‘Colour’ then it’s quite possible that when we see a listing extract in the image below, that the actual template on the left is using such a keyword, so that when the item is listed, it becomes like the right-hand side.
This is how large sellers on eBay are able to create consistent eBay listings, they’re not making every single listing by hand they’re using tools that are advanced and allow them to focus on each core element of the listing separately.
Note: These ‘Advanced Tools’. You’ll be seeing a few of these over the next few weeks and what they can do.
Reverse Engineering an eBay Listing Template
What I am now about to do could be explained in a couple of thousand written words, but I can do better than that I’m going to show you using video and take you through stage by stage to reverse engineer the template that site beneath an eBay listing.
I remember the first time I was introduced to keywords (or Macros as they were called in MarketWorks), they were quite odd I have to admit and it took me a while to get-my-head around them.
eBay Templates enable businesses that use 3rd party tools to sell on eBay to crucially separate their product data from their eBay templates.
I eluded to the fact that some software tools allow you to template the templates. At eSellerPro, the boundaries of what can be done with templating was pushed to a level I didn’t think was possible (or even needed) and I’ve been known to create some complex structures of product templating & data that have allowed exceptionally slick data input methods for businesses in the background and what the customer sees as in the eBay listing, looks superb.
This article was designed to introduce you to what an eBay template could look like in a back-end tool, what I didn’t cover was the data that powers the listing in the background and that’s in part 2 of this series.