What is an Amazon Product Detail Page?

What is an Amazon Product Detail Page?

Hola! In this article, I introduce you to the Amazon product detail pages and the different variations of the detail page for products on Amazon.co.uk

If you’ve never sold on Amazon, are looking to do so or are already a seller central merchant, then taking a few minutes to watch the video in this article will help you and your staff understand what an Amazon detail page looks like and the variations that they come in. Because they’re not all the same as I show!

The Amazon Product Detail Page

The product detail pages on Amazon can and do change between product types. In the video below, I take you through some of the common components found on an Amazon product detail page such as:

  • Images
  • Videos
  • User-contributed content
  • A Product Title
  • Variations if present (Size, Colour and Size & Colour)
  • Pricing information
  • The ‘blue buy box’
  • Frequently bought items
  • What do customers ultimately buy after viewing this item
  • Product specifications
  • Technical details
  • Product details
  • Product description
  • Customer reviews
  • Tags & several other elements

While not an exhaustive list as Amazon just like their product detail pages, do change the layouts from time to time,.

Anatomy of an Amazon Product Detail Page – Part 1

This video is part 1 of a multi-part video series that covers the anatomy of an Amazon product detail page from the basics in this article, to show how the inventory data you create, rules, options etc.. can impact what is shown on the detail pages for products you create on Amazon.

Reference Links

In this video, I show several pages on Amazon.co.uk, you’ll find visiting these for yourself very useful (as I have sped through some parts of them on the video) and I’ve included direct links to them below:


You now have a great founding in what Amazon product detail pages look like, the variations of them and the common components that you’ll find on them. This is crucial if you’re intending to sell on products on Amazon and also if you are already selling on Amazon as I’ve come across businesses in the past that didn’t know that you could list products with variations on this marketplace.

As I’ve shown in each of the product detail pages, there are several key sections that when creating your inventory for sale on Amazon, then you need to be fully aware of these sections. It can be tempting to skip sections and not know what the repercussions of missing them out are or what the sections in the import sheets actually mean in the first place.

If you’re thinking about selling on Amazon or already are and would like to know more, then checkout the Amazon category here, as I will be adding the following stages to the article over the next few weeks.

Like this video & Article? Let me know by either leaving a comment below!

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