Entries by Matthew Ogborne

How Much Did eBay & Amazon Spend on Google Advertising in 2011?

While researching for an article working I’m working on in relation to Google Adwords and the eBay & Amazon marketplaces, I came across the info-graphic below and I’ve got to share! The numbers are just unreal In 2011: eBay spent $42.8 million Amazon spent $55.2 million On Google advertising in one year. Yes, in one year!!! Question: How much […]

Why & Well Done

Howdy, I just popped this out as an email a few minutes ago, but if you’re not subscribed, I don’t want you to miss out, because it’s well earned. Simple, we’d rather work 22 hours a day for ourselves rather than working 7 hours for someone else. And that makes us different. It’s not easy, […]

eBay Comparative Pricing Policy & It’s Ramifications

A hit tip to Marcus for this one, as I had overlooked it and focused on the better use of the eBay resolution centre that is coming soon, that was announced last year in the Autumn 2012 updates. Marcus has pointed out that there is a new “Comparative pricing policy”  and when you start to read the […]

Brightpearl CA101 Live This Thursday in Bristol

Are you available to be in Bristol this Thursday for a breakfast meetup? Brightpearl are holding their first “Commerce Acceleration 101” live event at the SS Great Britain at 08:00 and I’ll be joining Chris Tanner one of the co-founders of Brightpearl, who will be discussing growing from one store to multi-channel the easy way […]

What is Order Aggregation & How Can it Help Your Business?

Aggregating orders from multiples sales channels is one of the main features in 3rd party software, but what are the benefits of doing this and how can it help your business? I delve deeply into order aggregation in this article and explain how this can help your business tackle multiple sales channels and still leave you with (some) […]

Amazon Hike Electronic Accessories Fees to 12%

Amazon have moved several of their fee structures around which most are effective from today and the big hike for electronic accessories from 7% to 12% is delayed until the 4th April. A new category has been added just for electronic accessories to be able to charge this higher value, along with the minimum fee per unit. Amazon is not […]

Two Types of People

I’m writing this post with one person in mind, if this helps you too, I’m glad. As far as I see it there are two types are people. One does something, the other day dreams. It doesn’t matter if they’re told no, they’ll just find a way. As one door closes, they just deem it to […]

Sneak Preview of the Spring Fair Presentation

On Monday at 15:00 I’m speaking at the NEC for the Spring Fair and to wet your taste buds here are a few slides that I’ve prepared. The title of the presentation is “Marketplaces Demystified”, this is not going to be a normal presentation, that is for sure… I’m in halls 18/19 on the Fashion […]

Virtual Coffee eCommerce Morning Tuesday 29th Jan

There is nowhere online that you can discuss high end ebay in a decent environment, it seems taboo, like no-one wants to talk about it.   The ebay community forums are full of idiots who just want to report everyone for any sort of wrong doing or newbies saying how do I cancel a transaction, […]

What is Responsive Website Design?

I’m sure you’ve noticed it by now, this site has had an overhaul, but it’s not-any-old-redesign, it’s a responsive design.   To answer this, we need a reality check and a little history to what’s been happening over the past few years. Smaller screen sizes are becoming more & more popular, on any given day […]

I’m Speaking Live At….

I’m not speaking live just once but twice in one week! I’d love it if you could attend one or both of the events.   The first is the Spring Fair at the NEC in Birmingham on Monday 4th Feb at 15:00. If you’ve never been to the Spring Fair before, it’s a huge trade event […]

How to Disable the Magento WYSIWYG Editor

Magento comes with a lot of features out of the box, one of those is a HTML editor to allow easy adding and editing of HTML in almost all content areas. However for advanced users, it’s more of a nuisance and you can disable it if you prefer, in this video I show you how. There […]