Advanced eBay Listing Creation Tool With Keywords

For a long time now that businesses that do not employ software tools that have keywords available to them are restricted by not being able to leverage them and simply their eBay listing process.

So I’ve created a simplified, yet advanced eBay listing generator that will allow you to use keywords in a standardised template that speed up your eBay listing process by enabling you to break your listing template away from the data you’re entering into it and use a simple tool to create eBay listings quickly.

If you’re not using 3rd party tools to list onto eBay then you may not have come across this concept before so I’ve included two extra sections to this article for you come up to speed with a way that will allow you to list more quickly & efficiently.

It also helps a few weeks back I created two videos in related articles that reverse engineer this process so that you can understand this process using a live eBay listing example and I’ve included the video’s in this article to help you.

What Are Keywords & Templates?

Instead of manually adding data such as item titles into each listing, in this process you create your template and leave a “keyword” behind such as {{Description}} where you would like your description to appear.

Then using the Advanced eBay Listing Creation Tool I’ve created, you just enter your description by itself, separate from the template and then press the huge button at the bottom and where you added the {{Description}}  keyword in your template, it’s replaced with your description.

Neat eh? This is exactly what larger businesses are using to list millions of items on to eBay each week, they’re separating their listing template from their data and using 3rd party tools to create those data rich listings.

So that’s exactly why I have made a simplified version for you to use that does not require the complexity or cost of using a 3rd party software tool.

An Introduction to Keywords & Templates By Example

In a two previous articles I reverse engineered both the eBay template being used and the data being used in that eBay template and I’ve included the video’s below for you to watch:

Reverse Engineering a Template Reverse Engineering the Data 

View on YouTube

View on YouTube

Keyword List:

To begin with I have created a common set of keywords for you to use, these are below.


  • {{Title}}
  • {{Description}}
  • {{Buttons}}
    This is a special keyword to create the buttons in your eBay listings for “Ask seller a question”, “Tell a friend”, “Watch this item” and “Add seller to favourites”. There is also another very special button I am working on and will be released once I’ve finished coding it.


  • {{Bullet1}}
  • {{Bullet2}}
  • {{Bullet3}}
  • {{Bullet4}}
  • {{Bullet5}}


  • {{Image1}}
  • {{Image2}}
  • {{Image3}}
  • {{Image4}}
  • {{Image5}}
  • And so on…
  • {{Image15}}

Future Additions

Now that I have got the tool beyond the proof of concept stage, I had to learn how JQuery & Ajax worked and also improve my PHP skills over the past two weeks, I’ll hand the project over to one of my developers and add in the additional keywords that I’d like to add.

Such as adding in your eBay shop link automatically, dynamic image galleries and wait for it…. logic testing (like in eSellerPro, see here for an example) so you can make eBay listings completely dynamic depending on what data you enter, plus CSV file exports for eBay File Exchange & Turbo Lister to make your eBay listing process as simple as possible!

While these are being developed, I’m going to work on integrating this listing generator more deeply into this site, so that as a registered user (free of course) you can set up a set of “default” options to make the listing process even faster for you and being supported in the multi-channel eCommerce forums I have also been developing.

eBay Listing Creation Tool

You can test the advanced eBay listing generator tool here.

Your Feedback

I know the current tool is basic currently (but it won’t stay like that for long), it has the potential to save you hours and help you create a standard listing process, so I have two questions for you:

  1. What do you make of the tool so far?
  2. Can you suggest any keywords that you’d like to see added?

Let me know in the comments box below

Will I be Seeing You at Internet Retailing Expo 2012 Next Week?

I’m excited about next week, I’ve blocked out two days in my calendar and the train is booked for IRX 2012!

What I would say is that I’m expecting the first day to be a little manic and I’ll be hitting the Cafe area around 12:00. On the second which should be a little more relaxed, I’ll be loitering there again and feel free to come over and have a chat. You won’t miss me and I’ll be standing out in orange.

If you would like to some quality one-on-one time, the second day is going to be better for myself (that’s the Thursday) and we’ll see if together we can make your multi-channel business rock! Bribery works wonders and I prefer my coffee black ;)

If you’ve not heard of the conference before, then it’s a free to register & attend event and out of the public conferences that I visited last year, it was by far the better one of them all. I added an article a few days ago for the event and you can read it here (and also see what I look like too). There is a whole host of workshops and presentations for both days the full list is here.

I’m really looking forward to seeing you there, pop over & say “hi” or “hola” or “howdy” I’d love to meet you :)

Will you be attending? Let me know in the comments box below:

Auto Creation of Logic Tested CustomFields in eSellerPro Using Excel

eSellerProCustomFields in eSellerPro is exceptionally useful, by their very title they’re “custom”. But to make the most from them, you’ll be needing to logic test them and hide the ones that are empty. That’s exactly what we’ll be doing in this guide.

I’ve created a CustomFields group called ‘Default’ and included a couple of standard fields. If you see the custom fields that are included, this really could be for any category of products that are used on eBay.

Group Name Name Display Field Type Display Order Visible Item Specifics
Default DF_Colour Colour 1 1 yes yes
Default DF_Dimension Dimension(cm) 1 1 yes yes
Default DF_Manufacturer Manufacturer 1 1 yes yes
Default DF_Material Material 1 1 yes yes
Default DF_MPN MPN 1 1 yes yes
Default DF_Type Type 1 1 yes yes
Default DF_Type_2 Type 2 1 1 yes yes
Default DF_Warranty Warranty 1 1 yes yes


Logic Testing

The issue is that when we list an item to eBay with these values, then eSellerPro is smart enough not to send the fields that have empty values, however in the description of your eBay listing (or Amazon profile or paragraph for that matter) so we need to logic test them.

Tip: Never use the CustomFields description tab to store descriptions, always use the paragraph builder.

To logic test them properly we need to wrap a statement around the fields.  There are three types of logic tests we can run these are:

  1. IF – If the value matches
  2. IFNOT – If the value does not match
  3. IFNOT/ELSE – If the value does not match and an alternative

I’m not going to cover how these logic tests work any further, I’ve already covered these in this article, so just roll with me on this one as I’ll be providing you an excel formula and example spreadsheet at the end of this article for you to use in your descriptions.

Using the table above as the example, if the colour is empty then ideally we’d not want to show it in the description area, so we would write the following:

{{IFNOT/[[CustomFields:Default:DF_Colour]]// {{CustomFields:Default:DF_Colour}} }}

Note: The “square brackets” are to stop forward slashes and other odd characters from breaking the value to check against.

That’s pretty easy to write one or two, but what happens when you have 10 or even 40 of them and how on earth do you cope with wrapping the contents into a table structure?

Easy, we use excel :)

Yep its really straight forwards in excel, but before we can do that, open your eSellerPro account and follow these steps:

  1. Go to Maintenance on the left menu
  2. Approximately 4-5 icons down click on “CustomFields”
  3. At the top there is an excel icon, press it
  4. Select the option called “Export all Custom Fields”
  5. Save the file to your desktop
  6. Open it

You’ll now have all the fields in your account. We are now going to edit this file and its really important that you do not import this sheet back into eSellerPro. Don’t do it, I’ve never tried it and I’d not like to do so either.

So in Cell I2, enter this formula:

=”{{IFNOT/[[CustomFields:”&A2&”:”&B2&”]]// {{CustomFields:”&A2&”:”&B2&”}} }}”

This will make something like this:

{{IFNOT/[[CustomFields:Default:DF_Colour]]// {{CustomFields:Default:DF_Colour}} }}

Sweet eh? Now grab the bottom right corner of cell I2 and drag it down. You now have the basic version which you can copy/paste to anywhere you like such as your eBay template, a paragraph, an Amazon template and so on…

Creating Tables

Creating tables using this method is a little more tricky but perfectly do-able. First we need to not that the following functions will not make the opening <TABLE> and closing </TABLE> tags, you’ll need to add these in afterwards, but hey the hard work is done by copy & paste :)

So this time instead of entering the formula above, we’ll use this formula in cell I2:

=”{{IFNOT/[[CustomFields:”&A2&”:”&B2&”]]//<tr><td class=’label’>”&C2&”</td><td class=’value’>{{CustomFields:”&A2&”:”&B2&”}}</td></tr>}}”

This will make:

{{IFNOT/[[CustomFields:Default:DF_Colour]]//<tr><td class=’label’>Colour</td><td class=’value’>{{CustomFields:Default:DF_Colour}}</td></tr>}}

If I spell out what the above is doing. If the value of DF_Colour is not blank, then bring in a table row (TR) and two table data cells (TD), the first with the display label and the second with the value.

Wrap these up in a table tag and we can end up with something that looks like this:

<table cellspacing=”0″ cellpadding=”0″ id=”customfields”>
{{IFNOT/[[CustomFields:Default:DF_Colour]]// <tr><td class=’label’>{{CustomFields:Default:DF_Colour}}</td></tr> }}
{{IFNOT/[[CustomFields:Default:DF_Dimension]]//<tr><td class=’label’>Dimension(cm)</td><td class=’value’>{{CustomFields:Default:DF_Dimension}}</td></tr>}}
{{IFNOT/[[CustomFields:Default:DF_Manufacturer]]//<tr><td class=’label’>Manufacturer</td><td class=’value’>{{CustomFields:Default:DF_Manufacturer}}</td></tr>}}
{{IFNOT/[[CustomFields:Default:DF_Material]]//<tr><td class=’label’>Material</td><td class=’value’>{{CustomFields:Default:DF_Material}}</td></tr>}}
{{IFNOT/[[CustomFields:Default:DF_MPN]]//<tr><td class=’label’>MPN</td><td class=’value’>{{CustomFields:Default:DF_MPN}}</td></tr>}}
{{IFNOT/[[CustomFields:Default:DF_Type]]//<tr><td class=’label’>Type</td><td class=’value’>{{CustomFields:Default:DF_Type}}</td></tr>}}
{{IFNOT/[[CustomFields:Default:DF_Type_2]]//<tr><td class=’label’>Type 2</td><td class=’value’>{{CustomFields:Default:DF_Type_2}}</td></tr>}}
{{IFNOT/[[CustomFields:Default:DF_Warranty]]//<tr><td class=’label’>Warranty</td><td class=’value’>{{CustomFields:Default:DF_Warranty}}</td></tr>}}

And the neat thing is that it took nothing more than a few minutes and copy/paste!

Reference File

I’ve uploaded examples of both of these to this file:


Did you find this guide useful? Let me know in the comments below :)

Love Potions, Snake Oil & One Day Wonders

Multi Channel ConsultancyThis has been bugging me for a year or maybe more now for comment that was made in passing along the lines of “Matt, don’t make it sound like snail oil, you’re better than that“. So I have a short story to share with you.

That comment has stuck with me for well over a year now and I keep coming back to it.

The problem that I have is that unlike “traditional” consultancy where an individual or company will pimp themselves for a day and silly high rate, I know from experience that this just does not work.

The One Exception

I’ve only ever met one person called Andy who was able to take an obscene amount of information in and process it almost entirely in one hit.

This was a highly technical installation at eSellerPro back to back from 09:30 in the morning to completion at 17:30. The single reason the entire account didn’t go live was because we both decided that it was a better idea to not interrupt the weekend sales and to launch the following Monday, once everything had calmed down from the weekend sales.

Monday came and by that afternoon the entire business had moved across and I’ve just checked on Andy’s business and at a rough estimate, they’ve easily cleared at least 125,000 transactions in the last 12 months alone.

Out of the hundreds of people I’ve met & have had the pleasure of working with, that was the exception and even then it probably took an extra +30 hours to iron out the kinks which we created that day.

Information Overload

I “sponge out” after an hours instruction/discussion, most people are lucky to go for 40 minutes without hitting a limit to what they can take in. This why in reality, consultancy “days” are a complete fail for what I do. It takes time…

Time to thoroughly understand what actions need to be taken, to arrive at a process that is effective can sometimes take months to complete. If we throw in other skills that need to be learned by the parties involved, then…

this again doesn’t happen over night.

If I think about different Andy & a chap called Chris, we’ve spoken 20 or more times on a single project and they are (as am I) still working out the processes they need for their business and how to cope with variety effectively.

Last night I spent an hour with Paul to implement a new listing template, this has been in discussion for maybe 3-4 hours to arrive at the template version we deployed last night, but it doesn’t stop there, as the template is implemented we found that we needed to cover some image editing skills and also some basic HTML editing too.

One Day Wonders Fail

Acute issues can sometimes be solved in short amounts of time, sometimes with just a plaster to fix the issue. However plasters only go so far and rarely solve the underlying issue that caused it in the first place.

Let’s think about your eCommerce business for a few moments, could replicate the last 12 months work in a single day?  I bet it took, well 12 months to get to where you are now, some hefty long hours and if you’re anything like me enough coffee to drink Jamaica dry.

Multi Channel Consultancy PlasterAnd that’s is exactly why a single day or sticky plaster with a princess on it is a road to failure. If you’re thinking that a half day or even a full days consultancy might work for your business, I wholeheartedly suggest you walk away. The moment that door closes, the conversation is over, but the challenges that you face are continuous and ever changing.

It’s why I point blank refuse to work with businesses for a “day”, it doesn’t feel right and I know it’s not right because things change, they always do. Anyway, after 40 minutes, you’d be thinking of lunch, I know I would be too ;-)

  • So could you replicate even last week in a single day?
  • What are your thoughts on single days of consultancy?
  • Have you employed someone in the past in this manner, how did you find the experience?

Let me know in the comments box below.

Work With Matt to Maximise Your eBay Shop For FREE

Last year I offered the opportunity for 5 businesses to work with me for free for two months, I was blown away by the response and it actually ended up being six and we had an excellent time with some outstanding results.

ebay Shops LogoThis time around I would like to extend another free invitation to you on the topic of eBay Shops for up to 5 businesses. Size does not matter, if you’re really small, just started or have been trading for years, I’d love to hear from you.

I have a couple of questions for you, if you are saying yes to any of them, the application form is at the bottom of this page & I’d love to hear from you.

  • Have you ever wondered how you can maximise your eBay shop to its full potential?
  • Maybe you set it up months ago and have it on your to-do list and would like to revisit it?
  • Would you find value in a personalised & group 101 session on maximising the potential of your eBay shop?
  • Are you about to hit the subscribe button and open your eBay shop for the very first time?
  • Do you have some free time in the evenings over the next two weeks to tackle these issues head on?

What Exactly I am Offering

I feel it really important to stress that I have no affiliations with any design company and will not try and sell you any products or services. I am solely interested in creating the best guide possible and I will be adding a video of the invitation just for you next week.

The invitation is to work with myself and the other selected businesses & individuals as a group to improve your the effectiveness & appearance eBay Shop. The course will span approximately three to four hours over a period two weeks in a schedule similar to the below:

  • Meeting 1 – Introductions & eBay Shop Discussion
    You’ll not be asked to complete any silly introduction games. We’ll meet as a group & introduce ourselves to each other, have a chit-chat, identify common issues, questions, and concerns and note them for action in the next two meetings.
  • Meeting 2 – One on One Time
    This is where we get to work together one-on-one and address any questions you may have around your eBay shop and work together to action them.
  • Meeting 3 – Strategy
    With the basics addresses, set up a guide for you to follow. Remember there is no magic bullet, just hard work on both our parts. I am working on a creating a guide for us to follow for this.
  • Meeting 4 – Final Call
    Meeting as a group again, to re-evaluate our progress as a group and to share our experiences.

Our time together will really be what you make of it, I’ll do my best to help you where ever I can in relation to your eBay Shop. The meetings will span two or so weeks and obviously you’ll need to be available to join in for the two group meetings and the two meetings directly with myself.

I will be asking you to complete a short questionnaire before we start, with questions like who you are, what your business does and how you currently feel about your eBay Shop. This will give us the base to work from and a reference point to come back to at the end of the course, where I’ll ask you to complete another short questionnaire.

The Purpose

Let’s be very clear here, I am writing a guide titled “The Ultimate Guide to eBay Shops” and would like several case studies to included.

It’s not going to be of those crappy half-cut affairs, its really going to be the de-facto-standard for setting up and leveraging the eBay Shop as a sales platform.  The guide is going to have my name and face attached to it, so obviously I have a strong desire that it’s of the highest standards as possible, after all, it’s going to be directly representing myself & abilities.

The guide will be given away free on this site and my aim is that there will be zero advertising included, any tools or applications included will be free or based upon merit, not paid inclusion.

Restrictions & Terms

There are a couple of restrictions and terms, they’re pretty straight forwards, but need saying:

  • UK, USA & AU businesses welcome!
    The invitation is only open to companies and individuals that have UK, USA or AU based eBay Shops
  • Its not a replacement for bespoke design requirements
    This is not a replacement for bespoke custom design services. I will help if I genuinely can, however the design element is only one part of the eBay shop setup.
  • Sorry no REALLY big businesses
    This invitation is not open to businesses that are either enterprise or strategic eBay accounts
    (If you have no idea what these are, it doesn’t apply to you)
  • No need if you’re an existing client of Matt’s
    Existing customers of mine need not apply, we’ll work through this as a matter of course.
  • Good Spoken English
    You must speak excellent English and have access to a computer that has a stable Internet connection and a headset/microphone or access to a phone line.
  • 4 Hours Total
    We could talk for hours on the eBay shop, so a sensible limit is 4 hours total, this includes group time as well.
  • Be available in the evenings 
    You need to be available in the evening around 19:00 GMT on weekdays (this is 14:00 EST)
  • You’re OK with this being used commercially
    You’re happy with your eBay shop being used in such a guide, both front end and backend views being included (obviously no financial information) and agree to sign a waiver to any rights to the included content that may be used commercially (this is just to cover my rear as I intend to create a specific version for the Kindle).

I am a Design Company That creates Designs for eBay Businesses & Would Like to get Involved

This part is just for design companies.

I understand that you may be interested in being featured in such a guide, however, my primary concern with this is that I do not wish for the guide to be biased in any shape or form. I will be including numerous examples and if your work is of mentionable “merit”, then it will be naturally included.

However, I do have one requirement that you may be able to help me with and that is the cover of the guide. The guide is being created in Word in A4 landscape and may be ported to In Design for the final stage before publication. If you feel that you will be able to assist me in creating the cover that such a guide deserves, then use the application form below.

Closing Date

The closing date for this opportunity is:

Friday 16th March at 17:00 GMT

I will work through the applications on that weekend. If the response is anything like the opportunity last years attracted, this will take me some time to work my way through them.

However I will reply to you personally and please don’t take personally if you’re not selected, remember the final guide will be given away on this site and you will be able to benefit even if you’re not selected.

Application Form

I’d done my best to keep it as simple as possible and there is an edit box where you can add any extra information you feel is important. I’ll ensure that the five businesses that are selected are from non-competing product areas, so that we can keep the barriers of competition as low as possible.

As we’ll be using GoToMeeting to host the calls & screen sharing where required, at no point will I need your login details to any account and please do not include these as they’re not needed. You will not be added to any mailing list and I will reply personally to each application.

[contact-form-7 id=”4245″ title=”eBay Shops Form”]

Looking Forward to Working With You!

I’m really looking forward to working with you, if you have any comments or suggestions on how to maximise your eBay Shop then I’d love to hear from you and let me know in the comments box below.


Does Your eBay Shop Suck? I have an Invitation for YOU on Friday!

The eBay “Shop” is one of the most under-loved parts of eBay and I’m going to change that with your help.

This Friday I’m going to be making a very special invitation just for you, to come work with myself and  several other business owners as a team to turn your eBay shop from drab to cool and deliver a strategy so that it becomes the “hub of your eBay business“.

ebay Shops LogoI’ve not hammered out the exact details yet, however, to give you an insight around this, for many years the eBay shop has been one of the most under-loved and under-tapped resources on eBay. I’m currently writing a book that will be given away free on this site that will be “Ultimate Guide to eBay Shops” that is going to change this forever.

When I say the ultimate, I really mean the ultimate guide. It’s going to have my name attached to it and as such I am looking for it to become the defacto-standard for any business that uses an eBay Shop or eBay Store as they call them outside of the UK.

I might be setting the expectations high here, but why write something that is not going to be ultimate resource ever created? I’m 10, 000 words in already and I expect it to be over 30,000 by the time I finish, covering upwards of 80 pages of quality insights to help people just like you maximise their businesses on-line.


Where Could You Improve?

I’ll be posting the full details on Friday. In the meantime, I’d love to hear from you on the areas where you feel you could improve your eBay shop.

Let me know in the comments box below.
(I reply personally each comment left on this site!)

Do you keep seeing scroll bars on your eBay listings?

Update: There is a workable “Work around” in this article.

When viewing an eBay item, sometimes the description area which is now being placed in a IFRAME tag doesn’t render in the browser page correctly, causing your listing details to only be 200-300 pixels tall and a scroll bar appears on the right hand side.

This seems to happen to both FireFox and Chrome quite regularly for me (probably in Internet Explorer, but I never use it) and to visually explain what I’m referring to a screen shot is below, note the scroll bar on the right hand side:

ebay listing scroll bars

To try and combat this all you need to do is add an style to your style sheet. If you have no idea what a style sheet is, just copy/paste the code below at the very top of your listing in the HTML view and save the changes.

<style type="text/css">
#EBdescription {
     min-height: 4000px; !Important;

This will force your description to be a minimum of 4000 pixels tall. If this is too long for the majority of your listings, try 3000px, then 2000px and inversely if its not tall enough increase this value.

Its not perfect but will at least tell the majority of modern browsers that the height needs to be at least this value and extend the iframe downwards to limit the scrolling.

Have you see this before on your or another listing? Let me know in the comments box below.

Meet Me for Coffee at the Internet Retailing Conference

It’s IRX time again and I’m soo looking forward to attending. Out of the 4 or so ‘public’ conference that I visited last year, IRX in March was by far the best!

The Internet Retailing conference has the largest line-up of exhibitors I know of in the UK, Amazon, ChannelAdvisor, eSellerPro, iContact, PayPal, Reevoo, SellerExpress and a whole host of others will be attending in person. While there is no stand for eBay specifically, you can be sure the select members of their team will be attending. You can see the full line up here and registration is FREE.Internet Retailing Expo 2012

Register for Free

I’m really looking forward to seeing how the team from My1stWish do, as they’re presenting with eSellerPro at 11:30 and I can’t wait to meet Dave Chaffey CEO of SmartInsights after his presentation at 12:00 on day 1. A full agenda for both days is here.


Agent Orange

This year I am taking up roots in the Cafe area again and just so you’ll not miss me I’ll be wearing “orange”.

I’ve included a cheesy shot below so you know who to look for. I’ll be sporting a solar panel, a goatee of some form, a smile and as someone kindly pointed out last year a hoody that makes me look like a Guantanamo Bay inmate.

Meet Me For Coffee!

Meet Me For Coffee!

I am attending both days and are staying overnight (thanks to the team at CargoBox). If you would like to meet me, just pop over and say “Hi”, I’d love to meet you face to face.

It appears it’s the same conference hall (3a) as it was last year at the NEC in Birmingham and there is a Cafe area in the middle. I’ll be sat in the middle of it, you’re not going to be able to miss me :)

Are You Attending?

Are you attending this year’s IRX? Let me know in the comments box below and we’ll hook up for a chat.

A Changing eBay – eBay UK Launches TV Campaign

eBay is launching a new TV campaign tonight on 3 channels, seeing as I tend not to watch TV at all (have you seen, you can preview the advert on YouTube and I’ve popped it below for you.


A Changing eBay

It’s interesting that the stance is towards “what you want” and leveraging the sheer volume of listings (not product’s) on eBay, which is around 30 million. Also judging by the programmes this advert is attached to, Location, Location, Location, The Mentalist and Criminal Minds is focused towards women, but features a man and more men (7) than women (4) in the advert.

I’m not converse with this type of marketing, but I do wonder why verbal no mention of the fashion outlet was included, although this might be subliminal due to the amount of product eye candy for the women’s department.

Also, take note on the wording from Alex Von Schirmeister, VP of Marketing for Europe:

“In the past few years, eBay has changed. It’s now a destination to buy the latest laptops and smartphones, high street fashion, even brand new car parts. We want to say to people that love shopping, and like to have a wide choice and great prices, ‘come and take another look at eBay’.  The selection people will find on eBay is truly unique.  The new retail merchandise is there alongside vintage, hard-to-find and second-hand items which we know our customers love to browse and shop too.”

You can’t disagree that eBay has changed in the past few years, mostly for the better, but for as much as I and the businesses I work with gain from the new style, I personally like using eBay for both fixed price items, but also the auction format that now only accounts for 39% of total sales.

Where else would I have got a Kodak Zi8 camera, as new, with a case and remote control for under £100?

Your Thoughts

Ultimately you’re funding the campaign, what do you make of the new advert? Money well spent?

Any marketers out there that would like to comment on the adverts contents either publically or privately or do you have any inclination on the demographics this advert is aimed at?

Let me know in the comments box below.

Will You be at the ChannelAdvisor Catalyst 2012 Event?

ChannelAdvisor Catalyst 2012

Catalyst Register 2012It’s getting closer! I was pretty much veto’d from attending the Catalyst event for the best part of 5 years due to working for competitors, I had always recommended others to go and the feedback was always really positive.

So last year I broke my Catalyst virginity and attended the ChannelAdvisor event at the Park Plaza Riverside hotel in London and I’m really looking forward to attending this years event. Its also a special time for me as I’m getting married to my partner of 12 years a few days after, so if you’re attending and would like to meet up for a beer afterwards, let me know!

I’m also looking forward to meeting David Spitz again and also the new Managing Director of EMEA Seamus.
(I wonder if he has the same dancing skills as James?)

Chris from Tamebay has a special voucher for the event, giving you a £80 discount, use the code “tamebay2012” when registering.


This year we have an interesting line up of speakers including:

*coff* they’re all links to LinkedIn profiles ;-)

The event is spread over two days, Monday 28th and Tuesday 29th May. The agendas are below:

Monday, 28 May, 2012

9:00 AM  –  10:00 AM
Registration Open
Location: Foyer Area
10:00 AM  –  10:45 AM

1 – International Expansion: Breaking down borders

2 – Becoming Social- Tips on using Twitter, Facebook, Google+ and YouTube to generate leads

3 – The Evolving Customer

10:45 AM  –  11:30 AM

1 – Putting the changes in Comparison Shopping to work for you

2 – Time to get mobile- Making your business mobile friendly

3 – Back-Office Integration: How to simplify your processes

11:30 AM  –  12:00 PM
Networking Break

Exhibition Open

Strategy & Support Booths Open

12:00 PM  –  1:00 PM

1 – Creating an engaging and user-friendly website that converts

2 – Whats hot and whats not – Channel Trends

3 – How to succeed and make more money online

1:00 PM  –  2:00 PM
Networking Lunch

Exhibition Open

Strategy & Support Booths Open

2:45 PM  –  3:30 PM

1 – Our path to success” One company’s insight into their business.

2 – How Retailers Can Succeed Independently with Daily Deal and Flash Sale Campaigns

3 – eBay Best Practices, things to ensure that you do, things to ensure that you don’t do.

3:30 PM  –  4:00 PM
Networking Break

Exhibition Open

Strategy & Support Booths Open

4:00 PM  –  4:45 PM

1 – Online Marketing Strategy- Tips, Tools and Techniques

2- Leveraging CRM to Streamline and Grow your eCommerce Business

3 – Trading online – Making Payments simple

4:45 PM  –  5:30 PM
1 – Becoming a Top Rated Seller on eBay2 – How to win the Buy Box3 – TBA
5:30 PM  –  10:00 PM
Catalyst Drinks Party
In The Sky Bar

Tuesday, 29th May

8:00 AM  –  5:00 PM
Registration/Info Desk Open
8:00 AM  –  9:00 AM
Networking Refreshments
9:00 AM  –  9:45 AM
Scot Wingo – CEO, ChannelAdvisor
9:45 AM  –  10:30 AM
The Changing Face of the Global Retail Landscape – Panel Discussion
10:30 AM  –  11:00 AM
Networking Break
11:00 AM  –  12:00 PM
Miriam Lahage, Global Head of Fashion Brand, eBay
12:00 PM  –  1:00 PM
Jacqueline Gold, Chief Executive of Ann Summers and Knickerbox
1:00 PM  –  2:00 PM
Networking Lunch
2:00 PM  –  2:45 PM
Amazon Keynote
2:45 PM  –  3:15 PM
Interview with Peter Briffett, MD, LivingSocial UK, Ireland & Netherlands
3:15 PM  –  3:45 PM
Taking Retail Mobile – Panel Discussion
3:45 PM  –  4:15 PM
Networking Break


Strategy & Support Booths Open

4:15 PM  –  5:00 PM
Gavin Sathianathan, Head of Commerce Partnerships, Facebook
5:00 PM  –  5:30 PM
Practical tips to immediately apply to your business
5:30 PM  –  7:00 PM
Drinks & Networking Reception

Are You Attending?

So will I be seeing you there this year? Let me know in the comments box below.