Your Invitation to an Unique Opportunity for 5 eCommerce Businesses for ProjectE

Your Invitation to an Unique Opportunity for 5 eCommerce Businesses for ProjectE

Last Friday, I announced that I would be offering “A Unique Opportunity for 5 eCommerce Businesses for ProjectE” (see the link for the video), today I’m providing more information around this huge opportunity for the selected 5 businesses and opening to doors to applications.

What actions you take now, can have a massive impact on the busiest season of the year, Christmas. This really is a unique opportunity for you & your business, as I am essentially offering my experiences & services for free at a critical time of the year.

I’ve had quite a few emails already asking questions already, most questions are answered below, the common one was “What do I have to do to ensure I’m part of this Matt?”, one sent me this:

(Yes, I know it’s shameless, but if you could email Camelot and ask them if they would suggest which lottery numbers might be good to pick I bet you would).

As I mention below in this article and in the video, I have no real preference on the businesses size, just that the 5 chosen will be in non competing areas and have a willingness to learn and put the time in as needed. If I’ve worked with you before, that’s also OK. I’ve put the invitation as openly and as honestly as I can in the video below.

Why am I offering this opportunity?

There are two core reasons, the first is commitment. I’ve been hovering around ProjectE for some time now and I need personal commitment to its success, this is my way of ensuring that it happens and does not remain a ‘pipe dream’. The second is being able to understand & document exactly the right information to help other businesses grow through ProjectE.

Who am I?

If this your first time to this site, then I strongly urge you to read the rest of this site. This is my personal blog and I’ve covered quite a wide range of eCommerce related topics.

As a very brief introduction, I’ve ran my own eBay based business for three years, held the very first eBay PowerSeller meeting, worked with an auction management company called Marketworks (which was later bought by ChannelAdvisor) for 18 months and then spent three years at eSellerPro, a multi-channel software provider. I work with one of the most successful unbranded fashion multi-channel companies & launched Tesco on eBay a year or so ago. I have two “daddys” girls, I’m getting married next year, I have an unnatural love of Fridays and I’m addicted to coffee.

Non Competing Businesses

A critical part is my intention to pick five businesses that do not compete in the same product groups/verticals.

By picking businesses where they do not compete directly with each other, I’ve found from personal experience, breaks down the immediate boundaries that competition puts up and opens the opportunity of working together, so that 6 people in a non-competing environment can work more effectively, than just one.

A core part of these 8 weeks will be working together with myself and the four other selected businesses to amplify the experience. I’m suspecting that the latter, being able to talk to liked minded individuals who face similar issues will ultimately be most benefit to you.

What would be my personal concerns if I was a business considering taking part?

I felt it important to include this section, as it would be one of my primary concerns in taking part in this opportunity.

I’d like to stress that data to me is just that, data. I’ve seen sooo many addresses, inventory records, to just glaze over them. A customer’s address is just that, a couple of data fields, its contents are completely irrelevant and what is important is that the data is valid and in the correct format (and if not, why not).

I categorically have no intention of using any supplier based information to start my own “physical product based” business, I’ve been there and done that and will happily sign an NDA on supplier based information, that terminates for the period for up to 12 months after the project ends.

What is the “ideal” business type?

Your business should be eCommerce related and are using or intend to use eBay or Amazon as sales channels.

If you’re only taking a few hundred pounds per week or several hundred thousand turnover, this does not matter. What critically matters is that you’re able to work with others in a separate business area, are willing to learn fast and can commit the time needed for both the individual meetings, the group ones and the work that stems from them both.

What do I receive in return?

Ironically, I need your help as much as you need mine. ProjectE, which I’m looking forward to discussing with you, is about helping as many people as possible with their eCommerce businesses.

  • Permission to write about the experiences gained through the 8 week program
  • Use the knowledge & experience gained so that I can then help tailor future articles to help small & medium sized business.
  • Feedback on ProjectE

What is included?

The following is included & payment for the following is not implied nor expected.

  • Unique access to ProjectE
  • 1 hour per week dedicated support, via Skype or phone, focused to you & your business (will be on Weds, Thurs or Friday)
  • 1 hour per week group session to share your experience with the other members of the team (will be on Weds, Thurs or Friday)
  • Unlimited community forum & direct email support as required outside of the above
  • A ½ day site visit if you’re in a 30 mile radius of Bristol, United Kingdom (subject to lunch and coffee being provided)
  • [Pending confirmation] Access to two other experts, one of which will travel almost anywhere in the UK for the train fare, lunch and (uurrrh) tea.

What is required from you?

The most obvious inclusion here is commitment, I’m offering at least 16 hours or more of my time unpaid to help you, I expect this and a lot more in return.

  • An “open mind”
  • The purchase & completion of two or more books, within two weeks of the project starting (they’re about £15 in total on Amazon).
  • Attending individual & group meetings which will be held on a Weds, Thurs or Friday.


To enter your businesses into this opportunity, I require a few simple questions to be answered. Please include a phone number that you can be reached on over the weekend of 20-21st August, as I’m intending to use this time to narrow down the entries.

The closing date for applications is Friday 19 August at 23:59.

All fields are required.

<< Sorry, this unique opportunity has now ended>>

18 replies
  1. Sah
    Sah says:

    Sorry mate, am I to late, where I live, its still Friday 19 August, just read about this unique opportunity, was wondering, any chance i can still apply, just started a new website and ebay store, perfect timing! or not!!! would love to work with you. forget coffee make me a million ill buy you a cafe….

  2. Paul
    Paul says:

    Hi Matt

    Just sent across the application

    would love the opportunity to work with you to help grow our online business

    heres hoping



  3. Wes
    Wes says:

    Just wanted to post and say hope everything goes well with ProjectE i know you’ve put a lot of thought and work into this :)


  4. Dave Skirrow
    Dave Skirrow says:

    Thank Matt, I’ve just sent my application, looking forward to hearing from you.

    Incidentally, while I usually use Chrome, I happened to open your site in Firefox and the sidebar is iffy, at least it is on my PC. See

    Maybe just me but probably worth taking a look.

    • Matthew Ogborne
      Matthew Ogborne says:

      Good morning Dave,

      Received! Thanks for the note on the side bar, its because I’ve inadvertently broken the JQuery on the site, its why the featured posts at the top of the landing page don’t auto scroll either. I’ll see if I can force it over for Mozilla (although its showing OK in FireFox 5.0 for me).



Trackbacks & Pingbacks

  1. […] of just writing, I thought I’d include a video update for today on both the 6 winners of the invitation I extended from last week and also a little more about ProjectE. Related PostsThe 5 have been […]

  2. […] extended on Monday. If you’ve not seen the video and the invitation yet you can view it here and there is still time to submit your application as I’m closing the form tonight at […]

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