Get excited and make things

ProjectE Update

Get excited and make things

Photo courtesy of Nitevision

The more people I discuss this with, not only the more positive responses I get back, which is frankly great news, dropping 3/5ths of ones normal salary is a scary thought, but it gets deeper and deeper almost daily.


For the past two weeks I’ve been able really focus in on what is needed and to put the key tools in place so that the entire project can become scalable.

This has included, the re-working of a bought WordPress theme, the implementation of customfields groups and a clear layout path for the different content types. Up until now I have avoided outsourcing the major parts, however I’ll be drawing the line soon, focusing purely on the content and any additional tasks, subbing out to third parties. While I’m comfortable in most areas, design, PHP, CSS and HTML, these tasks are not the best use of my time and frankly, as much as I enjoy them, they’re better off elsewhere.

Video content

I’ve really got to grips now with video creation and the latest guide has multiple call outs, four content blocks and audio inserts. I didn’t realise how powerful the video format was until I really got stuck in and again the feedback has been fantastic.

There is still a lot to learn and the more I get through the easier they have become, I’m over 10 separate video tutorials in so far and I have two planned for today. The combination of both written content and visual content is going to be key to the project.

Self doubt

This is a huge one for me currently, its the 50/50 scenario, between knowing that I really do know my arena exceptionally well, to thinking its all going to fail and I’ll end up looking like a complete plank.

Having doubts is keeping me on my toes, I’ve got a list of 40 or so articles to produce over the next two weeks and most of these are far from simple and getting progressively deeper and deeper.

Ground work

What I’m finding is that I cannot cover the more advanced topics I’d like to without ensuring that the participants are up to a level to be able to take in fully those topics and going back to the basics. out of the 40 or so articles, probably 38 of them are just the basics and that’s only a small number compared to what I have estimated for the much larger sub projects I have planned.

No previews yet though!

I’ve kept the group of people I have been using to bounce this project off, completely out of the group of peers you may have thought I should be keeping in-the-loop. While this will come later, for now, you’re not the focus of the project (you guys know too much) and I do apologise for not keeping you in the loop, your time will come soon!

The deadline

I’m setting myself an ambitious deadline today of two weeks, 21st July.

This allows me around 10 or so working days to cover as much ground as possible. This is a bit scary when you consider that neither of the co-writers have actually produced any content yet, although I’m really happy to report a fourth is on board.

Your help

Now I did say I didn’t want your input just yet, however one section of ProjectE is a solutions directory. I’ve already received several overviews from different providers and are working on editorial reviews to accompany them with the providers.

“Broadly speaking”, if you are a solutions provider of any form in the eCommerce arena, contact me at matthew.ogborne AT

6 replies
  1. Rob Cubbon
    Rob Cubbon says:

    Keep at it, Matthew, I know what it’s like when you’re coming to the last 2 weeks of a big launch, you think it’s never going to happen! But, knowing that you’ve done everything properly as you have, I’m sure it’s going to be a big success.

    • Matthew Ogborne
      Matthew Ogborne says:

      Morning Kelly,

      Thanks. Rather selfishly this post was all about me (in writing, I found it easier to explore what was going on currently), the Project really is not about me at all, its to help as many people as possible. There are some defined groups and they’ve all got their own issues to be tackled.


  2. Nick
    Nick says:

    Keep going Matt. Still not entirely sure exactly what ProjectE is but I am sure it will be worth the wait. 


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