Looking big is really quite easy on the internet, all it takes is some time, some cunning and a nudge in the right direction. Follow this step by step guide and you’re look like an established or corporate business in next to no time.
Here are some key page names you need to create and add to your site, ideally linked from your footer area on all pages (except the checkout if possible):
- Press Office
- Meet the Team
- Careers, Recruitment or Join the Team at Company Ltd
- Store Locator (if you have a trade or customer collections site)
Even if you do not have a press office, affiliate network set up, a team (other than the parents & pet cat), partners or a store. Get these pages up.
Get the Email Addresses Sorted
First off, with any decent hosting account you get a load of email boxes or forwarders, create a selection of email addresses, press@, affiliates@, careers@, store@ and forward them all to your main email address. It doesn’t matter that these go to the same email address, its the message they convey.
For the press office, write a little blurb, here is a great example, minus the link to the PR company, make the contacts name up or even copy Donna’s name. 70% of that page is one fat image, do the same.
Even if you don’t have an affiliate network set up, lob a page up offering 2.5-8% of sales to affiliates, you never know you might be approached before you go looking to join an affiliate network.
Meet the Team
A personal favourite of mine, get some half decent pictures taken, I didn’t say pay for them, you’d be amazed what you can do with a phone and the grey scale setting in photoshop, just check my about me page. That was me taking the pee in Tesco’s sporting a pack of ‘spam slices’.
Talk you friend, mum and dad to get in as well, a short bio, although if you don’t want to go the ‘family’ route you may want to alter their surnames.
If you’ve got any accreditations, lob them on. I used my MCP (Microsoft Certified Professional) logos for my eBay stuff, although for the best part it was pretty much unrelated, but looked FAB!
Careers, Recruitment or Join the Team at Company Ltd
More of a personal preference here, if the company you wish to create has a more relaxed feel, go for the ‘Join the Team @ Company Ltd’ , otherwise name it careers or recruitment.
You know the drill, we’ve all looked at sites we’d like to work for, google them and copy/paste and edit a few lines.
Always a firm favourite, if you shift, sorry I mean market branded goods, then include a few logos and make the impression that you work with these companies, even if there is someone in the middle (a few times probably). If they’re unbranded, brand them and knock up a logo in paint.
If you have premises, then this is a shocker for both the website and any marketing materials, if the buyer has no intention of visiting, a picture of a shop, office, warehouse or tent will reassure the customer, you’re real. Oh and include a google map, they’re free or just screen shot and paste the image in.
A big tip here is include the phone number and email address in clear sight, customers will normally always phone or email rather getting off their butts to come in.
So your website should have a cracking footer line up now, the above should take no more than 15 minutes per page (thats 5 min’s googling, 5 min’s pasting, 5 min’s editing).
It looks swish doesn’t, almost a ‘real’ professional company that you always were. You’ve now paved the way to these departments in you business structure, all in an hour or two. What its says to the customer, ‘is these people are real’. Get over that hurdle, the rest is easy.
Show Our Age
Talking of easy, thats not the end yet, here is a quality chestnut, under you logo, do just have some cheesy by line, include the date the business was established.
Ask yourself, which sounds better?
- I Love My Feet
- I Love My Feet | Trading Since 2006
Thought so, do it. It adds an immediate age to the company and puts the browser at ease, this is a defo a tick if using right under the logo placed in the top right hand corner, no fancy text, just plain Arial or similar font face.
Facebook & Twitter
Include these pages ONLY and ONLY after you beefed it up, spoken to the entire pub and got Aunt Bessie to hit the like button too, get at least 100 likes before trying to promote it to people you do not know.
You’ve seen the pages & invites, ‘come see my Facebook page’, its got 1 fan and some ‘hello’ post, watch the dust balls ride on by, they’re clicking the back button. You want something to model for this, see MyProtein’s facebook page, its got some FB guru company beefing that one.
Warehouse or Store Picture
Take a look here on Google for some ‘warehouse‘ pictures, pick one and include it in your listing, about pages or on the site footer. If you actually have a warehouse and even a team of staff, ike em out and take a picture. Only takes a few mins and the staff get to see daylight.
I’ll stop here, I hope you’ve taken on board the point of this blog post, if you are to be big in business, then you need to give the impression that you are big in business, even if you’re not.