I’ve put together some of the most lethal eBay listing mistakes, I’m sure you’ll not use any of these, just in case, here are some of the things to avoid!
No Gallery Picture
Have you seen how many items are in the clothes, shoes & accessories category lately? On checking there is approximately 13 million listings. Fashion items are the most visual items of them all and not including a gallery picture, which is free I hasten to add, will pretty much kill any chances you have of getting a buyer (or anyone for that matter) to view your listing.
One Word Titles
We’ve now got space for 80 characters from the previous 55 this month. There are extremes of keyword abuse, however this one falls rather short.
SCREAM AT YOUR BUYERS
BY TYPING IN CAPS LOCK IT MAKES READING STUFF REALLY HARD. DON’T DO IT! (pretty please).
You can get mobile phones with 12Mp cameras on them now (probably more!), there is no excuse for not including great images on your listings.
Using Borat to Sell Your Wares
Look, I cried with laughter at that film, but skimpy birthday suits to sell your wares, naaaa.
If you cannot think of any more constructive keywords to put in the title, stop!
Get your Pricing Right
Yep that’s a seven million pound book. I’d not want to be paying the 9% fees on that!
(£617,282.88 to be precise, ignoring any discounts)
The above are a bit of fun, I found all these on Sunday evening within a few minutes.
On a serious note though, great eBay listing’s are a combination of the lots of little things done right, great titles, superb images, informative descriptions and so on, not a Borat-look-a-like in his skimpys.
What could you do today?
What tiny tweaks could you make today, to make your listings better?
Need ideas? See an earlier guide I wrote for SEO for eBay 10 minutes per day.