Like a buyer, a business owner who visits Amazon will notice the following features on the website:
- The massive search box
- The clean white space where products are laid out
- The basket and checkout area
- The rating stars and number of reviews on each product
- A product’s number of offers
- The unique position of the product description.
However, a third party seller will have to pay close attention to certain details on Amazon besides the obvious.
If you’re looking at selling your products on Amazon, this tutorial is meant for you.
It will show you how to use the search box to your advantage, explain what an ASIN is and why you need it and most importantly what to do with your product page in order to make a potential buyer buy your product.
Step 1. Note the Keywords in the Search Box
Every time a customer types a product into Amazon’s search box, a list of keywords appear.
Type a product in the search box, then take note of the relevant keywords that appear under it.
Type in food processor, for example, and you’ll see keywords like food processor in All Departments, food processor in Kitchen & Home, food processors best buy and kenwood food processor, among others.
By referring to those keywords, you’ll eventually learn how to include your product’s title in Amazon’s keyword suggestions.
Step 2. Search Amazon by Categories
Buyers can easily find your product if it is categorised appropriately.
Also note that Amazon uses Browse Nodes to help buyers find your products.
The left-hand side also shows different brands that a buyer can use when searching for a specific type of product.
Step 3. See Items in the Search Results
To recognise the most popular items in the search results, look at the number of offers available for each product.
The term ‘offers’ refers to other third party sellers that are selling a specific product besides Amazon.
Step 4. Identify the Best Selling Products
Because Amazon recognises Philips HR7761/01 Viva Food Processor as a bestselling product within the Full-Size Food Processors category, it is marked with the orange tag.
To see the best selling items in another category, go to the category section on the left-hand side and click on a department of your choice.
Step 5. Look at the Product Page
This section shows how the product information is neatly laid out on a clean, white space.
Aside from the product’s title, you see its popularity measured by the star rating, the number of customer reviews and the number of answered questions.
Any buyer would want a product with a high star rating and many positive reviews.
You also see five bullet points that sum up the features and benefits of the product and the number of offers available for this product.
The main image, as well as additional images, of the product can be seen on the left-hand side.
On the right-hand side are other highly-rated businesses that are also selling this product.
Scroll down to the section called Sponsored Products Related To This Item, which allows you to promote your products on Amazon.
Step 6. Take Note of the ASIN
In the Product Information section at the bottom of the page, you’ll see the ASIN or the Amazon Stock Inventory Number.
The ASIN is key to selling on Amazon because it is the unique identifier of a product.
If you go down a notch, you’ll get to see the product’s full description which is presented in plain text devoid of extensive HTML.
In this tutorial, you have learned the importance of an ASIN when you sell on Amazon apart from how a good title, a good set of images and five bullet points can outweigh a full-blown product description.