Helping you achieve your business aspirations. No BS. Real changes & fresh ideas that can take you to where you want to be, from someone who understands and has been there himself.

Sometimes trying to achieve your business goals can be clouded by the day to day operations or technical difficulties. Matthew can help you with mentoring or one-on-one business consulting. Matthew is extremely skilled in both eBay and Amazon marketplaces and has worked for two auction management companies.

Matthew has a Business Consultation page and you can contact him on his dedicated Contact Matthew page.

Two Types of People

I’m writing this post with one person in mind, if this helps you too, I’m glad.

As far as I see it there are two types are people.

One does something, the other day dreams.

It doesn’t matter if they’re told no, they’ll just find a way. As one door closes, they just deem it to be the wrong door and move to the next (which is obviously now the right door [repeat endless times])

One of them will research and

  • Read 1000 web pages until they “get it”,
  • Sit there and read a book until they “get it”,
  • Watch 60 video’s on YouTube until they “get it”,
  • Will take an online course until they “get it”,
  • Will do something, anything until they “get it”

On a subject they don’t know about, but know they need to know (or if they’re super smart, they’ll just get someone else to do that part for them). The other one just gave up at Google or just didn’t even open the web browser.

One is concerned about making sales, the other is more concerned about providing value.

One will phone friends (or anyone that will listen) to find answers and if they have none, they’ll go online, make some and then find answers.

One will see that it’s mandatory to be educated in specific fields, the other will just shrug their shoulders and say to themselves “I’ll work that bit out later”.

They’ll listen to an expert and if they deem them to be wrong (highly likely), they’ll go and find another (if they exist) that says otherwise and see how it works out.

One of them sees a problem and finds a solution, if that solution helps others then they’ve found a niche. The other just saw lots of problems, but never a solution.

Both are scared of failure, but one of them knows what’ll they’ll be doing if it does.

One day-dreams about the doing part, they may go through the motions but never actually do anything.

So which one are you?
Image Source

Sneak Preview of the Spring Fair Presentation

On Monday at 15:00 I’m speaking at the NEC for the Spring Fair and to wet your taste buds here are a few slides that I’ve prepared.

The title of the presentation is “Marketplaces Demystified”, this is not going to be a normal presentation, that is for sure…

Slide6

Slide10

Slide28

Slide34

Slide16

Slide39

Slide97

Will you be there?

I’m in halls 18/19 on the Fashion Catwalk at 3pm, if you’re there come along and say hi!

 

Virtual Coffee eCommerce Morning Tuesday 29th Jan

There is nowhere online that you can discuss high end ebay in a decent environment, it seems taboo, like no-one wants to talk about it.

 

The ebay community forums are full of idiots who just want to report everyone for any sort of wrong doing or newbies saying how do I cancel a transaction, etc etc

Time to change that.

Superb idea by both Pete’s in the forums and tomorrow morning at 10am, I’ll be hosting a small meet up on Skype.

No agenda has been set yet, other than to connect the cool people, that’s business owners like yourself and to see where that leads.

 

Only 6 Places Left

I’ve gone with a free option that also has screen sharing abilities, but there is a cap of 10 attendees. 4 places have already been taken and there are only 6 left.

Skype will be required to call-in and the meeting start’s at 10am tomorrow morning.

If you’d like to be invited and to join like minded individuals for an informal chit chat over a cuppa for an hour either pop a comment below or send me an email via the contact form here.

To summarise:

  • Meet with other business owners like yourself who understand multi channel eCommerce
  • A small group, invitation only
  • 10AM tomorrow
  • Skype is required
  • Bring your own coffee

I’m really looking forward to it, will you be joining us?

 

What is Responsive Website Design?

I’m sure you’ve noticed it by now, this site has had an overhaul, but it’s not-any-old-redesign, it’s a responsive design.

 

So what does responsive mean and why should you have a responsive website?

Responsive Web DesignTo answer this, we need a reality check and a little history to what’s been happening over the past few years.

Smaller screen sizes are becoming more & more popular, on any given day I’m likely to have used, an Android phone (two browsers, inbuilt and Chrome), an iPad (two browsers also, Safari & Chrome) and a desktop on numerous browsers, Chrome, FireFox, IE 8 and Opera and by 2014, it’s expected that mobile Internet usage will overtake desktops.

Before responsive designs were common place, website owners would make a different layout tailored to different devices. For example a design just for the iPad or iPhone and another for the other widely used devices such as the Android browser or the Blackberry.

I took that approach a while ago on this very site almost exactly one year ago when I launched a mobile version of this site, using a customised theme for smaller devices.

The problem with this approach is that you end up having multiple sites to keep updated.  One small change meant more than one set of files to update and that not only an administrative nightmare, it would usually be costly too, as each design was separate so your design fees were doubled, trebled and even more…

One answer to this problem is to use a “Responsive Web Design” or RWD for short. This is a single design that is made up of special elements and use of the @media tag in CSS (CSS is Cascading Style Sheets, they are what makes this page look pretty). Using this tag and special elements, the same design is then used for all browser screen sizes.

Try it for yourself

Assuming you’re using a desktop to view this article, if you now take this website in your browser window and start resizing it downwards you’ll see the site to change, but the overall look and feel has stayed the same.

If you’re on a mobile device, change the devices orientation and you’ll see the resize itself to the windows width.

Neat eh? That’s a responsive website in action.

There is a fantastic slide show by John Polacek (from whom also I borrowed a screen shot from for the image at the top and the image above) which you can view on responsive web design here: http://johnpolacek.github.com/scrolldeck.js/decks/responsive/

So why should you have a responsive web site?

Simple, one set of files to update for all versions of the site, for small and medium sites this is ideal and also pretty cheap.

When planning your next eCommerce website, the key question to ask the web designers is:

“Is the site responsive?”, if the answer is no, look elsewhere.

The exception to this rule is for massive sites such as eBay or Amazon, then server side components is a better approach and you can learn more about that here and here.

What do You think of Responsive Sites?

What do you make of this sites redesign and do you love or hate responsive designs?

Let me know in the comments box below.

 

I’m Speaking Live At….

I’m not speaking live just once but twice in one week!

I’d love it if you could attend one or both of the events.

 

Spring Fair – Market Place Websites Demystified

Spring FairThe first is the Spring Fair at the NEC in Birmingham on Monday 4th Feb at 15:00.

If you’ve never been to the Spring Fair before, it’s a huge trade event that takes over almost all the halls at the NEC, which is a huge venue and there is an expected 64,000 people over the 6 days of the event.

Thankfully they won’t all fit in the room at the same time, I hope…

Located in the Fashion & Accessories Catwalk in halls 19 & 20, registration is free if you register if before you attend and you can register at the following link: http://www.exporeg.co.uk/visit/sites/emap/sfi/13/vis/login.asp

BrightPearl – How multichannel can transform your 2013

Brightpearl LogoThe second is at a fantastic location (I’m biased), back in my home city of Bristol at the historic SS Great Britain for a breakfast meeting on Thursday 7th Feb at 08:00.

Chris one of the founders of Brightpearl is up first, followed by Lee Adams who has a very interesting story to share on how he built an incredible online business and I’m 3rd up and will be discussing “how multichannel can transform your 2013”.

Registration is also free before the event and you can register at the link below:
http://www.brightpearl.com/ca101-event/

Your Support

Although I winged a 2,000 word speech I wrote on the morning of my wedding day last year, frankly I’m bricking it for both as it’s been a while since I’ve done any form of public speaking.

If you’re at the Spring Fair in Birmingham on the 4th or near Bristol on the 7th, I’d love it of you could come along and show your support and of course, to say hi afterwards.

Are you at either of events?

Let me know by leaving a comment below, I’m looking forward to meeting you!

Magento to eSellerPro Integration Completed!

magento to eSellerPro integrationLooking to use eSellerPro with Magento or looking for an alternative website system to use along side eSellerPro? Read on!

Over the Christmas period, I’ve completed a fully compatible integration from eSellerPro to Magento Community & Enterprise editions.

It’s the best of both worlds, you can now use the same inventory that you are using for selling on eBay, Amazon etc… and power your own fully customised website using Magento and order processing is completed back in eSellerPro.

 

How it Works

Because the integration connector sits between eSellerPro and Magento, if the data is available, anything is possible

The way the integration works is in 5 parts and this integration works with your existing processes and still allows you to manage as much as possible from within eSellerPro.

Part 1 – Inventory
You manage your inventory just as you are now in eSellerPro. Select the products that you’d like to send to your Magento website(s) and they’re created or updated on Magento automatically for you.

You can power as many sites as you like from this connector and beyond the eSellerPro limit of 10 stores via the Channel Profile. Oh and attributes, which you’ll know as custom fields are automatically generated for you.

Part 2 – Stock & Price Updates
Stock and price updates are automatically processed, so that if you have 10 items in stock and sell 2 on Amazon, the updates are also reflected on your Magento website.

Part 3 – Order Processing
As you receive orders on your Magento websites, orders are delivered back to eSellerPro and go through the same standard order process, just like your orders from the other order sources.

Part 4 – Order Updates
As you process your orders and mark them as shipped, just like with eBay & Amazon, your Magento website orders are updated with the shipment information and customers are notified directly.

Part 5 – Customisation & 
Because this is a connector that is sat between eSellerPro and Magento it is completely customisable.

If you have bespoke requirements they can be accounted for, the connector can do anything that you cannot do in eSellerPro and apply a layer of pre & post processing logic to fully customise your product & order data between the two systems.

A few examples of customisation are:

  • Tiered pricing, that’s pricing discounts based upon order quantities
  • Group pricing for wholesale, trade or other customer groups in Magento
  • Expands beyond the limit of 10 stores in eSellerPro
  • Automatic attribute creation
  • Support for simple and configurable products (these are variation & multi-variation products)
  • Support for almost any 3rd party extensions that you use that also need to be updated. Such as Google Base & Products Ads or variation images via MagicBox for swapping images with variation selections.
  • Automatic re-indexing, keeping your indexes up to date

This integration also works in reverse, so that if you’re using Magento right now for your website business and want to use eSellerPro for the back office functions, then now the two can be deeply integrated.

Video Overview

Press play on the video below to be taken through a high level overview of the Magento to eSellerPro connector.

Would You Like to Know More?

The full feature list is available on the Magento to eSellerPro Integration is available. Pricing depends on the level of customisation required with a small monthly fee that includes additional developer hours per month to make any changes as required and processing time.

2013 A Year for Bravery

We’re a week into January already and it’s been a monster already. As I’m sure you’ll agree the break was welcomed and for me personally, nice to have two days with the family, however long before the new year was on us, I had already decided the plan for 2013 and it’s not what you’d expect, I’m going to fail in 2013.

Fail, huh?

Yea Fail.

If I’m failing, that means I’m trying really, really hard.

winston-churchill

I found this image on Google, but it was wrong so I edited it. Now both point in the same direction as they should.

Don’t get me wrong, I don’t expect to fail at everything I do, but if I can sum up last year into a single word, it was “safe” and safe is nice, but it can be kinda boring. It’s time that I change, be brave and have a good stab at failing, because I know that if I try hard enough, then I can fail my way into success.

I bet you’ve heard or have even thought that you’d like to be more successful this year, but absolutely no-one say they’re going to fail more this year. Well I’m going to fail in 2013, but it’s in the same direction as success.

I’ve already been working on this in the background, it’s why I’ve been so quiet here over the past few weeks. I’m looking forward to sharing the next couple of articles with you this week, as this is me trying hard at failing my way through to success in 2013.

Happy New Year, here’s to 2013, it’s going to be anything but normal (or safe like 2012).

Considering TNT Post for eBay Deliveries?

It’s not everyday you’ll get this kind of insight into a business that turns over in excess of 1,200 orders every day through the marketplace channels. So take a close look at the image below.

eBay DSR's Over Time

Click here for huge version

The above graph plots the eBay Detailed Seller Ratings (DSR’s) over time for the past year or so from a single business.

Generally, item as described, communication, postage & packaging are all normal and uneventful, just the way we like them right?! However the blue line for despatch time, well that has a story to it.

Let’s start with the time up to February 2012.
Up until then, the post took a plane and a boat to arrive into the UK before being delivered by Royal Mail. Really boring with a mild peak in December which is to be expected from higher demands on the Postal Service and nothing to be concerned about.

First Peak
Now this is where it gets interesting. The first peak for the DSR “Dispatch Time” during March to April can be attributed to a combination of Royal Mail and TNT post being used as a trial period.

Now for that whacking huge spike in despatch time?
That was when TNT was used exclusively.

If we average out the despatch times up until then a value of 0.4% is fair. During that massive spike which saw a 225% increase in poor DSR’s being reported while TNT mail was being used exclusively and also the other DSR’s remained unaffected.

Understandably the plug was pulled and in July the company moved back to Royal Mail 2nd class. The effects of doing this, almost instant on DSR ratings for dispatch time and since then the DSR ratings have evened back out to what they were almost a year ago.

 

Do You Use TNT Post?

Have you considered using TNT post or currently use them for your eCommerce business?

What’s your experiences on using them and if you noticed any difference in DSR’s like this business did, we’d like to hear from you and you can let us know by leaving a comment below.

PS. If you want data like this for your eBay accounts, I’ll have this in WidgetChimp in the next few weeks

VIDEO: “Linking Obvious” A Basic Introduction to Web Usability for eCommerce Sites

This drove me so “nuts”, I’m sharing this video with you, so you don’t make the same mistakes and I’ve got a simple rule that you can never fail with for usability on your website.

Hit play below on the video below to see what this rule is:

As I mention in the video, it’s purpose is to demonstrate some very straight forwards points for you to look out for on your own website and if you design your website so that a 6 year old can use it, then a user of any age & experience can use it and that’s gotta be a good thing right?

If you design your website so that a 6 year old can use it, then a user of any age & experience can use it

In the video I discuss “action colours”, these are soooo important to get right on a site and confusing customers with multiple button colours, placements and not using them at all at key stages makes the user think.

This sounds wrong, but we don’t want out customers to think, we want the customer to just follow the item flow all the way through to the checkout pages and it’s our job as website owners to make this as easy and intuitive as possible for them.

Learn More

If you’d like to learn more about website usability, then there are two books on Amazon that are must reads. I’ve got them both and they’re never leaving my office.

The first is “Don’t Make Me Think” which has lots of examples and is super easy to follow, the second is called “Call to Action” and it’s remarkable how many sites just get this wrong or not even at all! Both on Amazon & available on the Kindle.

Oh yea… Lookout this afternoon for our 8th Podcast, the topic’s timing is brilliant, it’s fulfilment!

A Special eCommerce Date You Cannot Miss Out On

Why is this date sooo important that I’m posting anything at all this week, when I know you’re at busiest time? Read on and you’ll find out.

I’ll keep this brief, as I know you’re exceptionally busy at the moment. “Cyber Monday” has passed, but I’m sure most of you are expecting the latter part of this week to be bigger that Monday was and for a few of you, Sunday was far better.

Either way I sincerely hope you’re making some serious cash on the marketplaces this Christmas. But I’d like you to draw your attention to one key date, it’s called 26th December.

Why is this date important and why am I posting anything at all this week, when everything is kicking off and like the picture I saw from Nick on Facebook, the Royal Mail vans are stuffed to the brim?

It’s because you’re at your busiest that I know you have a high chance of overlooking the obvious.

The moment that clock hits 00:00:01 on Boxing Day, your customers are in “sale mode”. We’re programmed to be in sale mode and as it’s at Christmas where more cash shifts around than any other time of the year and it’s perfectly possible to sell more, yes MORE after the 26th than before.

Think accessories, also think that the products could also have been purchased to clear as well, it doesn’t have to be a drop in margin. So in keeping this brief, I’m going to leave you with one question:

Other than the rest of the turkey, what have you got planned for the 26th December?

Oh, when you’re sick of sticking items into bags & boxes, look out for this Friday’s Podcast, it’s all about fulfilment.

Updating Kit Product Costs in eSellerPro Automatically

In ecommerce unique products are like goldOne of the most powerful features in eSellerPro is its ability to manage Kits. Kits are made up of multiples of a single SKU or multiple SKU’s but taken together produce a new product and one which can be unique.

In ecommerce unique products are like gold

Kits in eSellerPro are very cool and John knows first hand how powerful the use of these kits are, but there is one part of the kits that is not ideal, updating the kit prices. John shows us how to tackle this challenge using a little excel magic.

Before we dive into how to tackle updating kit prices in eSellerPro, John is absolutely right, In ecommerce unique products are like gold and we cover over free or inexpensive ways of leveraging kits aptly named Podcast sell more with the same products and this can work for anyone whether they’re using eSellerPro or not.

 

eSellerPro & Versatile Inventory

We were able to create an inventory system in eSellerPro that enabled users to deal with the complexities of inventory management, multiple sales channels and the requirements needed for larger businesses.

The outcome of this is what you see in eSellerPro today and while we’re focusing on kits, they make up just one part of the inventory system, there are several inventory types in eSellerPro, such as Master SKU’s, Listing SKU’s, Stocked Sub SKU’s, Variation SKU’s, a rare type called Holding SKUs and Kits which we’ll focusing on in this article.

eSellerPro Kit Products

One of the benefits of using eSellerPro for kit products is its ability to manage the stock which makes up the kit. In short kits are amazing.

It’s possible to sell individual SKU’s [say a camera case], as well as Kits of SKU’s [a camera and a case] and eSellerPro will keep the stock accurate. Thus it’s possible to hold say just 10 SKU’s yet make up 100’s of unique products (or close to a million in one case).

The Downside of Kit Products in eSellerPro

While eSellerPro does an excellent job in keeping the stock levels correct, so you don’t oversell every 2 minutes with complex inventory, but it does not count the individual SKU costs in the kit. This is where the guide that follow steps in and makes it easy for you to do so.

So if your selling price is based on the item costs there will be manual work to do in calculating the cost price of the kits. For many of you, your suppliers regularly change pricing then this addition work can seriously negate the benefits of kits. This is especially true if you use formulas to calculate selling prices in your Channel Profiles. Additionally if you post accounts to accounting software your cost of goods lines may be incorrect.

Thanks to John, Help is at Hand

If you are familiar with importing and exporting in eSellerPro then there is a simple way in which your kit costs can be updated.

Here’s one way how to do it and if you know a better way let us know!

Step 1 – Backup!
Before you start export your kits and save the export somewhere safe.
(You can do this using the process explained in step 4)

Step 2 – Create the Layout
Now create an Import/Export Layout with the following columns:

  • StockNumber
  • CostEach

An example of such a layout is below, with the key areas highlighted.

eSellerPro Custom Export Layout

Step 3- Search, Filter & Export
Sort your inventory by ‘Kit Parts’ and export these with this layout. Save the export spreadsheet. Lets call it “StockNumberCostEach.xls”.

A screen shot on how to filter for just the kit parts is show in the screen shot below.

eSellerPro Filter Kit Products

Step 4 – Export the Kits Using the Standard Kits Layout
Using the search filter in Inventory, search for the Product Type: “Kits” and along top press the Excel icon. Now export these using the layout shown below:

eSellerPro Export Kit Products

The resulting spreadsheet will have columns with Stock Number and Quantity for all the kit parts in your kits.

Step 5 – Crack Open Excel

We are going to use Excels VLOOKUP function to find the individual parts prices and add them up.

Once you have your Kit Export Spreadsheet you will need to copy the StockNumberCostEach.xls spreadsheet to a new worksheet in the Kit Export Spreadsheet.

You can then use the VLookup formulas in the following download to calculate the kit pricing. A typical cell formula is similar to this:

=(VLOOKUP(B3,’Parts Pricing’!$A$1:$B$671,2,FALSE))*C3

If we just lost you, don’t worry, John’s provided us with an excel spreadsheet ready for use. You can download this spreadsheet, with the formula’s included here:

http://lastdropofink.co.uk/kits-Formula.zip

Excel Worksheet for eSellerPro Kits

This spreadsheet assumes your kit part pricing export has been copied to a worksheet called “Part Pricing” and it has formulas for kits with up to 17 parts. (scroll to the right if you can’t see them).

Add the data from the two exported sheets for the kits and the kit parts and enter them into the sheet above.

Note: If you have kits with more just follow the formulas given and don’t forget to copy the results and use “Paste As Values”. You can then delete all the columns except the StockNumber and final Prices.

Step 6 – Import Into eSellerPro
Then simply import the spreadsheet using your StockNumberCostEach.xls layout as the “Import Kits” option on the same tab as shown in Step 4.

Step 7 – Create a Support Ticket
Finally – Send eSellerPro a request to add automatic updating of kit costs to their development schedule.
(this was John’s suggestion and I’m leaving this in, I laughed very loudly when I first read his guide, I hope you do too!)

Updating Kits in eSellerPro Summary

Kits whether in eSellerPro or not can give your business the edge and also help customers by combining products into new products so the purchasing process is a lot simpler for them.

The base of this article was provided by John Hewitt from Bamford Trading, an eSellerPro user since 2006. I’d like to express my thanks to John for sharing this with us and if you have any questions, just pop them in the comments box below.

Looking For Beta Testers – Amazon Review & Feedback Manager

Amazon Feedback

Did you know you’re really lucky if just 10% of Amazon buyers leave feedback? And I’d personally be really impressed if 1% of customers were leaving reviews on your products.

I was sat sipping a coffee in my favourite cafe, pondering about the lack of feedback comments and reviews that we get on Amazon and they’re really low, hardly anyone leaves feedback on Amazon and when they do, it’s normally not the best, it’s why Amazon feedback is always so hard to improve.

When it comes to reviews on products for Amazon, they are golden tickets. A review can make or break a listing.

I was talking to a footwear seller earlier this week, they had a specific range that flies on eBay, but on Amazon, nothing. The answer was immediately apparent when they checked.

The reason why for such disparity? One bad review of the product and that had sealed its fate on Amazon forever. But on the flip side, did you know that on average, the top 100 selling items on Amazon have over 100 reviews on them, averaging one review per day?

Reviews are extremely powerful and when it comes to reviews, you can never have enough of them.

At the bottom of this article I have an invitation for just 3 people to come “Beta test” a product that can make a serious dent in the low number of product reviews and feedback received. 

 

Amazon Feedback Manager

I’ve been working on a tool to help improve the pick-up on Amazon feedback comments that are left and also reviews being left for products. This is for business owners just like you and it’s now ready for beta testing.

Let’s be frank here, I’m not suggesting spamming customers with crappy feedback requests, what I am suggesting is that a well structured, personal approach will work and playing the “we care” card with customers can and does work especially if we’re doing it the right way.

Digging around the T & C’s on Amazon, sending an email to an Amazon buyer with shipping information isn’t allowed, but nudging customers along to leave a product review or feedback on Amazon, actually isn’t against any of their policies.

This system is already up and working with a user right now and I’ve included a screenshot of the dashboard below.

Amazon Feedback Manager

As you can see I’ve been busy and there is some basic reporting included on the dashboard (which need more work) and you’re able to keep track of yours orders, their status and communication history.

The way the system works is that it’s not randomly sending out emails willy-nilly, they are highly personalised with a message that would make me leave a comment and also I’m working on timing them so that they are sent in the same time window for when they were purchased and a few days later, after we know that the items will have arrived with them.

Note: I do feel important to note that although the order data and line items are being pulled from Amazon (and I looked at the other parts of the Amazon interface and thought “that’s easy”), there is absolutely no intention to expand this out to full-blown order management software, remember I’ve been there and done that before, twice!

Update: All places for the beta have gone! If you’re interested in this application, then it will be live soon and you can register your interest here.

There are only 3 places available because each setup will be personally guided through by myself, so that we both work together to ensure that this works for your business.

So my question is:

Would it help your business if customers were leaving more product reviews and you saw an increase in feedback left on Amazon?

If the answer’s yes and you’re processing over 100 orders per month, then I’m looking for just 3 beta testers to trial this for a month and I’d like you to be one of them.

If this is something you’d like to be involved in, then contact me via the contact form here, including a link to your Amazon store/feedback page and a little more about you & your business.