UnderstandingE The Journey

UnderstandingE After Just One Month Live

Howdy,

It’s been a month since UnderstandingE launched and frankly it’s been crazy.

If you’ve been hidden under a rock for the past few months, we decided that it was time for a new generation of multi-channel software, a generation that leveraged open source software such as Magento and we’re in the process of joining all the dots together so you too can have access to enterprise-grade software to list onto eBay, Amazon, Play & your own Magento website so you don’t have to.

Well, it’s been a month since launch and you can hear how we went from ni-on zero-page views to 44,000 page views in a single month.

Play

Because this is may be new to you, above is a green play button. Press play and you’re off!

If you’d like to download the podcast for listening to on your iPhone, Driod or iPad you can do or you can press the “Play in new window” button to be able to listen to the Podcast while browsing.  If you use iTunes, you can subscribe here.

 

The Podcast

In the Podcast myself & Dave reflect on what was actually achieved in January and the thing is, the stats are crazy.

  • From ni-on zero to 44,000 page views in 29 days
  • 1,736 unique visitors on day one
  • Launched with 35 guides that took 4 months to build
  • Published the following 29 guides in a matter of days

We also take the opportunity to ask each other, “What could you have done better this month?”, the replies that you’ll hear are not what you would expect. And the saying, Jab, Jab, Jab, Hook will make complete sense to you too.

Never Been Done Before

“One never notices what has been done, one can only see what remains to be done” Marie Curie

Because I can count the number of people in the world on one hand that could actually pull it off, I doubt that we’ll be followed with the level of insight between all the different components that are needed to pull such an ambitious project off.

The thing is, to do this needed a “degree-in-nerd” (one of the phases that Dave coined during the guides) and it doesn’t need to be like this any more. Because we’re documenting the process for you to follow, all in Plain English so that anyone can pick it up.

Basically, we’re building the system I needed 10 years ago.

However I’ve been through two multi-channel software companies since then, seen and spoken to more marketplace business owners than most people will do in their lifetime and we’re implementing this insight into something you can pick up and learn to do at your own pace.

With Passion You Cannot Fail

I’m a strong believer that 90% of the battle is actually won by turning up.

If you turn up you can fight, the thing is most people just don’t turn up and if you sprinkle in the passion for multichannel business owners like you that I have, then that’s going to be one interesting combination.

We’ve had one crazy month and with thanks to your feedback, it’s only going to get even crazier.

Oh and while we were plodding along and the pace of “caffeine-obsessed-mad-men” we were shortlisted for the Real Business Future 50 nominations which is a project to recognise the UK’s most exciting, most disruptive early-stage businesses. Curious one that one :/

If we did this all in one month, WTF are we going to have achieved by the end of February for you?

I know what’s written on my whiteboard to deliver to you and it makes Dave cringe when I start whiteboarding ideas, because he (and you will too if you listen into to the Podcast) now know how aggressive I can get when I focus on targets and looking forwards, I have so much to deliver it’s just nuts.

Anyway dive into the Podcast and the 3rd Generation… it’s there waiting for you, UnderstandingE.com.

Matt

1 reply
  1. Rik
    Rik says:

    Hi Matt, the first month there sounds great and it is also great to hear that you have both achieved so much and hopefully you will continue to grow UE month to month. Is UE ready and live for say a set up like ours to ditch what we currently use and switch to what UE guides/ advises? As u know, we are far from big scale but we have very established and working day to day processes etc.. Best regards to you both, remember to drink some H2O between ur coffee!!!

    Reply

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