If you’ve not read the first part, you can catch up on from this link How To: Selling on eBay with more than one eBay ID. I strongly suggest this before continuing.
The response I received yesterday was hilarious to the previous article, here are two quotes from my email:
“What the ***** are you doing Matt? You can’t give this **** away for free. What you doing man?”
“Mr Ogborne[This was him being sarcastic, I think], we’ve known each other a long time now, I’m not sure what you are trying to achieve on your blog, the information you have passed on, in the multiple Ebay accounts document, is fundamental to our business, you cannot go around giving this away”
I’ve added several * to replace two words, I am sure you know what they are. I also received two phone calls and quite a funny text message. I’m sure I’ll get more, hence this article.
As I have said individually to these ‘what-were’ concerned parties, it really does not matter. It is in the application of the concept where the true skill is required and its in exactly this skill, the reason why it doesn’t matter if I let ideas like this into the wilds.
No-one is you and no-one else is me. Soundly in the knowledge of this, no-one can be me or you. We have out own DNA sets and out methods of thinking cannot be duplicated (unless you’re a sheep called Erma or something, but even then that’s not enough to duplicate thought processes). My point is we’re all unique. People can copy, but they cannot be you.
This is the reason why this site even exists, if it was not as kick up the rear by a good friend, I would not be sharing this information and storing it up, like I have done for years now.
Its in the Application of Ideas & Concepts
Exactly, it doesn’t matter that I have let loose an software salesman’s wet dream in to the wilds or what a collection of small, medium and large companies do to drive more sales. Once you run into existing application of this idea with your eyes wide open, it is then glaring apparent.
Its in knowing that you can leverage such an idea and then applying it to your own business. Its in the application of the concept where the skill of a person such as myself, really matters.
I read recently in an article (bloody good read, see it here) about Zara, here is an extract from it relating to the non-on-line world:
Zara has opened, on average, a store a day for the last few years. Each store brings new footfall and new customers.
The strategy may be hard to execute but is simple to conceive. Footfall – a given of the physical world where rent equalsguaranteed visitors – needs to be sought and bought online. Retailers with offline brands clearly get a base level of traffic “for free” but if they don’t play in the online marketing world, they are simply leaving prospective customers for their competitors.
Can you see the logic behind this? Spelt out simply as an equation:
More Stores = More Sales
Now if you business model, franchise, whatever works, then all you are left with is scalability. Lets take some other examples McDonalds are everywhere, Coca-Cola is known world wide (and deploys product locally), Pizza Hut and so on… Get the point?
So why would it not work on-line too? See its simple. You have proven your business model works, so why not duplicate it over and over?
Going back to my earlier concept breaker:
For the vast majority of manufactured goods, you are not the only company selling them, thus every single day, customers choose your competitors over you. There are an infinite number of reasons for this, timing, colour scheme, layout, description, title are a few factors.
Which again leads on to this pivotal statement:
So if you’re selling widgets, there are lots of other widget sellers for customers to choose from, so why not be one of the other widget sellers?
I feel its important to add here that straight business copies on eBay especially are blatantly obvious and add no value to either party. This is where the requirement for someone like myself steps in and provides the fresh thinking and the guidance on the deployment of them.
Some Words of Caution
Now this is where it would be irresponsible for me not to tell you the following points.
The first has to be Amazon. Let me spell this out, as simply as I can:
Do not mess around with Amazon. Ever
Please , I beg you soak this in, here it is again:
Do not mess around with Amazon. Ever
Are we clear?
You really do not want to be pissing off Amazon, I mentioned in an earlier article, these people are not eBay. eBay is a lapse in numerous areas and can be bent to ones own needs with the right influence. Yes, Amazon can be bent too with the right know how (sorry not giving this away publicly). But its a risk not worth taking.
You can, with Amazon’s say-so have more than one Amazon account, this is only allowed if you have two separate business identities, running in two different product groups, for example an outdoor furniture company and DVD & media business. But everything else, no.
As I have tried to hammer-home above, don’t even try it. Trying to get back on Amazon is a nightmare, I’ve seen sellers booted numerous times, in almost 10 years, I’v seen maybe three get back on again, you need a golden contact list and a bloody good reason.
If you try and do this manually using ‘turd lister’ (thats ‘turbo lister’ to everyone else) you will quickly exhaust yourselves. I saw an elaborate system using excel once, it was pretty food too, but yep that failed as well.
You really need the use of a software product, I’m not mentioning names here (for once), but the tool has to be scalable, just like the concept I have been describing.
Recently I have come to the conclusion that one tool is not enough, when you start to factor in all the different aspects that a business requires. I have plans to elaborate on this in the future, so stopping line of thought here.
I did indicate above that eBay is more lapse, they have been tightening up on the poorer deployments of this concept with policy changes to drive down the number of duplicates. Quite rightly so I hasten to add, some have been shockingly bad with no ‘unique selling angles what-so-ever’.
The USA got slapped pretty hard in the October update, see this article eBay: Doing ‘Whatever is Needed’ to Keep the Seller Entertained, while the UK got off quite lightly and at a far better time of the year.
Its because of the intrinsic flaw of the way eBay was/is designed, which allows this concept to be deployed at all. Each seller is allowed to design their own mini-page per product, so every listing is different.
Note: Yes I know about GPS etc… blah blah blah
With the right implementation of the concept, you can tackle your niche from at least two more angles, depending on the business, it can go a lot further than just two more times.
This is really where the skill of a person like myself comes in and why clients like the ones that emailed me should not be concerned (and no longer are I hasten to add). Its the combination of your business, unique skills, a fresh, independent look on the business, my skills & experience that can readily expand the areas the business can grow into, without any new knowledge and leveraging existing information and processes.
To understand a little more why this blog even exists and where this knowledge comes from, see ‘Project Matthew Ogborne‘.