Amazon Buy Box

Amazon Release a Synchronize Offers Internationally Tool

Amazon have just released a tool for selling internationally as a pilot. This is very curious, especially what the implications are for both yourself as a business owner and also 3rd party tools too.

Let’s jump straight in and have a look at the email from Amazon.

Synchronize Offers Internationally Tool

Hello Seller,

As a successful international Seller, you have experienced the benefit of listing your products in multiple marketplaces. Creating listings in multiple marketplaces can be a time consuming process. That’s why Amazon is testing a new tool that will make it easier for you to create listings in multiple EU marketplaces: The Synchronize Offers Internationally Tool. We invite you to participate in our Beta program and use the Synchronize Offers Internationally Tool.

With the new Synchronize Offers Internationally Tool you can:

  • Automatically create listings in the target (new) marketplaces based on products you are selling in your source ((home) marketplace.
  • Automatically sync price changes in the target marketplace whenever your make price changes for your products in your source marketplace.
  • Monitor exchange rate fluctuations and adjust your prices accordingly in target marketplaces.

To participate in this program, simply respond “yes” to this email and we will grant you access to the Synchronize Offers Internationally Tool.  After you read the important help content and terms and conditions, you can start using the tool.

Click here to download a live demo

Click here to review help pages

Thank you!

Amazon Global Selling

So what is this Tool?

This tool will allow you to sell your products from existing stock on Amazon, internationally across the other Amazon sites. If you’re primarily using, this means,, and, sounds great, but there are some caveats.

  • The product already has a detail page in the target marketplace with the same ASIN as in the source marketplace.
  • The product is in stock in the source marketplace.
  • The listing is active in the source marketplace.
  • The condition of the product is “new”.

Point 1 is the biggest one, your product(s) need to already exist on the international sites with the same ASIN that you’re using on We all know that this may not actually be the case, so this tool may need some work or considerations by yourself before using this as Amazon will take the stance that their product catalogue is perfect and there are no duplicates.

Amazon Synchronise Offers Internationally Tool- 2

Amazon Synchronise Offers Internationally Tool- 2

In the video that accompanies this tool, it gets really interesting at 10 mins 40 seconds when a new product is added a new product will be pushed to the sites where there is a product that exists with the same ASIN, but not to the sites where the ASIN does not exist yet.

Also on the topic of pricing, Amazon have 3 pricing rules to choose from, these are:

  1. The same price as the base site converted to Euro’s
  2. Percentage above source marketplace (eg 10%)
  3. Fixed amount above source marketplace (eg 5GBP)

If you watch the video, at around 14 minutes, there is an interesting block on over pricing, Amazon have written a maximum of 200% of the base price, also when connecting other marketplaces, there needs to be no pre-existing offers on that marketplace.

A screen shot of the connections screen is below:

Amazon Synchronise Offers Internationally Tool

Amazon Synchronise Offers Internationally Tool

Find out more

To contact Amazon about being on this Beta program, you can email them at [email protected] and request access, after being entered into the program you’re able to manage the connections of products from your Amazon seller central account. You can find out more here on their dedicated help page here.

What do you think?

It’s a nice touch that Amazon will use the exchange rates for you when converting the prices, some tools charge for this service. But do you think this will be helpful to you? What about pricing rules for international selling, is this just enough or is it too restrictive?

Let em know in the comments box at the bottom.


16 replies
  1. Chris
    Chris says:

    Hello, what about the language? I launched into Europe when Amazon brought out the unified account, but quickly got into trouble for not sending the local language in the XML feeds – even though I was only attaching to existing products – I never created my own.

    How does this new tool handle that?

    • Matthew Ogborne
      Matthew Ogborne says:

      Howdy Jamie,

      You’re right.

      If we need something simple and works, sounds fab and for more complex requirements, use an external tool that can cope with duplicate products, pricing and stock control :)


  2. Jason Hawkins
    Jason Hawkins says:

    I agree Andrew, whilst not a perfect tool yet (im testing it), it makes me ask the question why i’m paying third party companies to do the same thing. BTW you and I have crossed paths on TWF I think.

  3. Andrew Minalto
    Andrew Minalto says:

    This looks very good! Can’t wait to see full version rolling out.

    It looks like Amazon is really working hard on taking the Europe’s share with their brand – starting with recent launch of integrated Marketplace and now this.

    For us, sellers, it’s nothing but good news! No need for 3rd party multi-listing tools for Amazon if same can be done within Amazon itself.

  4. Mark Townsend
    Mark Townsend says:

    I have only two items that are available across all Amazon sites in Europe and, having ground my way through the process (getting the sites to be give me the option of pulling some info from existing listings took some discovering) I would not change to the new system UNLESS I could link to as well.
    I have a Pro account with but US sales are not enough to justify a separate US Pro account.

    With eBay, this aspect is so much easier.

      • Mark Townsend
        Mark Townsend says:

        I was able to link all my Amazon EU listings so they all pull from a single stock count but even the same photos for identical listings have to be uploaded separately for each site so I can see how this new (and long overdue) approach of Amazon’s will be welcomed by many.

Trackbacks & Pingbacks

  1. RT @lastdropofink: #Amazon Release a Synchronize Offers Internationally Tool <= Are you using this?

  2. Amazon Release a Synchronize Offers Internationally Tool #eCommerce

  3. RT @lastdropofink: #Amazon Release a Synchronize Offers Internationally Tool <= Released today!

  4. @day2dayebay says:

    Amazon Release a Synchronize Offers Internationally Tool: Amazon have just released a tool for … @lastdropofink

  5. #Amazon Release a Synchronize Offers Internationally Tool <= In Beta

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *