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The Latest eBay Outlets Being Launched (Inc JohnLewis, Sony & ASDA)

eBay-OutletsThe following list includes accounts that even I didn’t know were being planned, some are almost ready to launch on eBay and some have gone live. Brace yourselves, there are some massive names included in this list.

The eBay Outlet Program

eBay have been on a huge push for well over a year now to bring high street names to the marketplace and the list that follows shortly clearly shows that while the fashion outlet has been a huge success (and was also duplicated in the USA recently, see article here that gives a complete run down), that they’re[eBay] beavering away in the background to bring even more retailers to the channel.

New eBay Outlets

This list is a run-down of eBay Outlet stores I personally didn’t know existed. Such as JohnLewis, Sony, My Protein & ASDA and if you look closely, some of these have not even launched yet. If I didn’t know about these, then you probably didn’t know either.

And ironically these are the ones I found in a few minutes, there are about a dozen in this list that I found elsewhere. I am sure there are more being launched that I’ve not found yet either. Not bad for a quick hunt around on eBay.

The question is, do you think this is approach is good for the eBay marketplace? Comments below!

The eBay US Fashion Outlet Run Down – What Can You Do?

So the USA finally got the eBay Fashion outlet yesterday then. There are 12 retailers in total in the launch and an astonishing number of them are using Fooition shop designs & templates.

Where this article is going to be different, instead of focusing on why it exists (which in my mind an exceptionally positive event) and who is included, I’m going to break each of the stores down and explain where I believe they could do better in their presentation and implementation on eBay. Yes its just launched, but there is a lot to be learned from.

Scot Wingo from ChannelAdvisor has done a decent breakdown of what the extra perks are for them and who is included, he’s missed out the strike through pricing option that you’ll see in use on most of them and only hinted at the sheer amount of abuse that these retailers will gain in daily deals, exposure and PR from eBay. You only need to look at the eBay UK version of the fashion outlet to spot that it’s a heavily closed shopping experience to the outlet stores.

It should also be noted that Outlet stores have a different eBay shop structure to the normal eBay shops, that allows greater flexibility in what can be done. On the outside the implications are subtle,  however, they are exceptionally more powerful and I’m sure in time the rest of the community will get these options.

What Can You Do?

I’ve put together this video that runs through all the fashion outlets on eBay US. The question is to you, what can you learn from them to improve your eBay activities?

SuperDryStore, eBay UK’s Largest Outlet Seller Exposed For YOU to Learn From

SuperDrySuperDryStore is eBay UK’s largest outlet store for Fashion. As we all know ‘Fashion’ really is eBay’s baby atm and they’ll bend over & drop their pants for anyone with a brand name in this arena at the moment.

Yes thats right for anyone who has they’re head in the Arctic for the past year, eBay is in a 100% all out assault on getting high street names onto eBay, literally what ever the cost is, throwing round freebies all over the shop, free listing fees, free gallery, free sub titles, free designs, free development time, year contacts for monkey nuts.

eBay UK LogoBut…. Whether that is a good thing or a bad thing, that’s not to be the topic of discussion, for this and the forth coming posts, what I am going to cover is what YOU can learn from them, both the good things, the things I suggest you don’t do and crucially why.

I’ve a couple of posts already lined up, but they need more work, however the time is right to start this series off. So lets get right into some numbers from Terapeak for the past 90 days:

Total Sales £1,344,390
Total Listings 36,458
Successful Listings 35,352
Total Bids 89,233
Items Offered 156,013
Items Sold 62,616
Bids per Listing 2.45
Sell-Through 96.97%

Past the headline number, £1.35M, thats £450,000 per month in sales. Amazingly this is no where near the figures turned over by the heavyweights on eBay and mere sniff on the values being chucked around by sellers on Amazon.

However they’ve[SuperDryStore] done a pretty good job, there is quite a bit we can learn from them for both what you should be doing and should not be doing. I see it as my role in the next few posts to expose these to you and I’d welcome any feedback you have.

Part 2 will be covering the ‘SuperDryStore eBay Shop‘.