ProjectE – Stark Reality of What I’ve Done

Its Monday and in only two days time, ProjectE kicks off.

The reality of what I have done is starting to kick-in. I’ve essentially, cut my normal income to 2/5th’s and launched into a complete unknown. There has been no proof-of-concept, just the belief that its a brilliant idea and can only happen if it has the time dedicated to it.

Its an idea I’ve had for over 5 years, the depth of its potential to help sooo many people is huge and frankly “I’m bricking it”. Its going to put myself (and the team) at the blunt end of eCommerce and there will be quiet heafty onus to get this right. I’m sure that everything will be OK. The topics, I’m 99.9% sure upon, its after-all, what I’ve been up to for the past 9 years, but even still, it makes you doubt your own abilities.

Its not really sunk in yet, those who were following the tweets on Friday for its codename ‘#ProjectE‘, would have seen some teasers being tweeted out and the beginnings of what is going to be a rather public journey.

The steps have been taken, I’m out of my comfort-zone.

I sincerely hope I look back at this post and laugh, while I remember that the difference between an employee and a entrepreneur is, only one small thing, action.

Photo by danielbroche

10 replies
  1. David Furness
    David Furness says:

    With your determination, knowledge and motivation Matt, Project E has the greatest chance of success.  As Rob has written above, if there is anything at all I can do to help all you need to do is ask, i’m excited to see the sheer size of what this can and will turn in to. 


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