It was 3 years ago I left eSellerPro and still today, eSellerPro is generally the better choice for larger multi-channel marketplace businesses, but why is this? That’s the question I aim to answer in this article & accompanying video.
I’m answering the same question a couple of times a week and rather than repeating myself over and over, I thought it would be more productive for me to create a video and explain the once :) If I’ve referred you to this page, scroll down and hit play on the YouTube video.
So why 3 years on is eSellerPro still the best of a bad bunch?
Just for the record, “Bad Bunch” is not my term, this is the term being used by business owners like you to describe the multi-channel eCommerce software providers out there today.
And back on topic… Well, the answer falls down to only three key areas:
- Inventory Management
- Importing & Exporting
- Stock Control
So let’s look at these in more detail. You can either follow these in the video below or the written overview that follows.
1. Inventory Management
I’m really surprised that none of the other providers have picked up on this and this can be boiled down to two key areas, inventory structure and the extensible data fields called “custom fields”. So let’s look at the inventory management side in more detail and custom fields, I’ve covered before.
Simply Master, Sub, Listing, Variation and Kit inventory records are the answer here.
No other multi-channel software product out there has an inventory system similar to what is found in eSellerPro and it’s still holding strong with the inventory types we created over 6 years ago. And this boils down to several key inventory types, these are:
Basically you have maximum control over the way your inventory works and if you’re selling products that come in variations or have more than one sales channel, then these really come into their own and kick every other software providers butts.
2. Importing and Exporting
If we take a moment to look at what some of the other software tools have out there and then look at eSellerPro, you’ll then understand why importing & export still rocks in eSellerPro.
Let’s take Linnworks, what would take a single import in eSellerPro takes 3 imports in Linnworks, oh and then you have to combine this with a disjointed interface, managing lots of inventory becomes cumbersome.
Now let’s look at ChannelAdvisor, ChannelAdvisor has the second best importing system out there and in a few places a superior import system as you can run excel based logic when importing product data, but it’s let down by the poor inventory management system behind it, thus falls flat on that part.
ChannelGrabber, they still don’t seem to be able to handle a single import for all products, instead you have separate records for the same product. So if you have one product and 10 listings on the channels, you have 11 records (or there-abouts), times that over 1000 products, you can see the problem.
Other software tools like SellerExpress, StoreFeeder, 247TopSeller etc… I’m unable/unwilling to comment on, but they don’t have the same inventory structure we covered in #1, so they’re basically flawed for larger businesses when compared like for like.
3. Stock Control
In eSellerPro there is a system that was a cool idea in the beginning and even today I’d personally class it as “insanely cool” and I bow to the developer that built the code behind this, it’s amazing.
This all boils down to the way that stock is managed over multiple sales channels and inventory records. But let’s keep it simple!
Say we have a pair of sunglasses that we have 10 in stock, we are selling these on eBay on two accounts, Amazon and our website, we can sell these sunglasses on all the sales channels and when the stock level decreases, then all the channels are updated, when we have stock arrive, then the stock levels are also updated.
But it doesn’t stop there with the channel profile you can set up minimum quantities to limit the risk of overselling, you can use it to calculate prices and it’ll list and delist products as your products come in and out of stock and also by it’s very name “Channel Profile”, you can have more than one profile doing different things for different products
So why is eSellerPro still the best of a bad bunch?
Their inventory system is designed for large multi-channel marketplace businesses, their import & export system is one of the best and most flexible systems out there and finally with the Channel Profile, you can have ultimate control over where and how products are listed.
And frankly what did you expect?
After all I genuinely did believe that eSellerPro was the last software product I would be helping create for multichannel businesses, this is clearly shown six years on as it’s still the better choice of a bunch of providers out there.
I hope that helps you!
PS: If you’re one of the 3rd party software providers I just covered above and don’t like my summaries or explanations, make your software better, the keys to doing this are covered in the video :)