Take one big sigh of relief with the Christmas period upon us, some very welcome news for you…
The OFT welcomes Amazon’s decision to end its price parity policy, which restricts its sellers from offering lower prices on other online sales channels, across its Marketplace in the European Union from 30 August 2013.
A special thanks to John who sent the link over a few minutes ago, Amazon are ditching the horrific “price parity” rule for EU as of tomorrow (30th Aug). This is almost on par with Steve Ballmer announcing his retirement :)
You can read the full details here http://www.oft.gov.uk/news-and-updates/press/2013/60-13#.Uh9uoxbn0io%22
Do note that the Amazon price Parity rules are still going to be in effect in the USA though.
I don’t think anyone will miss it, will you?