Google TV, How Neat

Google Does TV

Google Does TV

Only nerdy me would think the idea of Google TV would be fab? Perhaps not, lets look at what they’re up to and possibly why.

Before we begin, lets look their flashy website, its here:
http://www.google.com/tv/

Lets get the the key features together and spot where they are could make money:

  1. Set top boxes or integrations
    Although I very much doubt they’ll make the kit themselves, just provide the ‘software’ for the hardware to run on. Kinda like Android; maybe Android 3 ?
  2. Advertising!
    Doh, web browsing, custom application platform, hmmm… this is just another platform to deliver adverts, great. I get enough of this from channel 5 in the mornings, I really want the dumpster truck, ignoring the amount of ads that still slip through adblock.
  3. Affiliatation.
    This one really gets my goat, Mr Google apparently does not like affiliates for their ‘flakey’ sites. I’d argue differently on these, content is always king and if you got a fab site with unique content, I don’t fancy being penalised for making money from it.
    Back to the point, if you watched the slides, you notice Amazon? I bet those links are laced with affiliate links or a contractual agreement is made somewhere on conversions, hell , I’d want that.
  4. Tidy Deals with Networks
    Think about it, if I was CNN or SKY, I’d want my company promoted and I’d probably pay a fair market price for getting my company promoted at the top of the list. I see some back handers being done here.
  5. ‘Apps’ Marketplace
    Wow, what a no brainer, make some apps for use on the TV. Hell the input device cannot be any worse, using an iPhone a remote, like the screen isn’t small enough and have you really tried using it for large data input?
    I’m whittering, apps make money (ignoring their cool)
  6. TV + Web = Final use for YouTube?
    I cried when I read how much YT costs Google everyday, thats some serious wonga. But it makes utter sense now, putting the ‘Web’ and the black box in every house x 3 is a monumental idea. Everything net based (including money making schemes) in your lounge for all the family to be converted.

In a nutshell, what a neat idea. Nerdy me can get my mail on the TV, while the kids are watching some freaky animals (thats kids TV to everyone else). Will it work? Even if it partly works, it’ll be huge and probably be in beta for 10 years :D

So what do you think? Comment below for your say.

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