Roles Within an Online Business (And Why You Should Delegate)

Roles Within an Online Business (And Why You Should Delegate)

We are expected to wear many hats in a business, in Michael Gerber’s book eMyth Revisited (aff link), there are three core hats that are detailed, the technician, the manager and the entrepreneur. However in reality, there are many more and my point of this video is that we cannot wear them all, all the time and as such delegation and outsourcing is really the only way forwards to keep ourselves sane!

Roles Within A Business

As a small business owner, you’re expected to carry out numerous roles and frankly I’m poor at most of these and I’m guessing you are probably too.

The core roles are:

  • Technical operations
  • Marketing
  • Operational
  • Customer service
  • Business relationship
  • Product management and merchandising

As mentioned in the video over a coffee on Thursday I jotted down a few roles that you maybe carrying out today and that you probably can at least 10 more to this list:

  • Manager
  • Director
  • Visionary
  • Photographer
  • Data Analyst
  • Accountant
  • Customer services
  • Warehouseman/woman
  • Pick/Packer
  • Marketer
  • Product guru
  • IT Administrator
  • Buyer
  • Risk management
  • Negotiator
  • Channel manager/expert
  • Returns administrator
  • Law expert
  • Tax collector
  • HR
  • Credit controller
  • And so on…

We Need To…

The word for this is “delegate“. The moment you realise that you cannot be ALL these, then suddenly life becomes easier as I (as hopefully you too) look for alternatives.

Are you trying to do too much?

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