A New Unique Selling Point with a Feel-Good Factor?

Last week I was reading an interesting white paper from UKFast, a hosting provider on ‘What Customers Want’, you can read the paper for yourself here. Within the paper they quote Sir Richard Branson as saying:

“Companies that fail to change won’t have a business in 5 years time”

While I expect that businesses that don’t change will still be trading, I do suspect that businesses that promote this as a unique selling point (USP) will have an added advantage over their competitors, especially considering the governments have committed so heavily, we are bound to be battered with PR on this from all angles in the forth coming years.


Head Start?

Jumping in early could see some early learning picked up and give yourself an edge. Thinking about it, would it be miss-leading if you promoted that parts of your business were 100% carbon neutral, using the web hosting as an example, for what is peanuts, you could claim the 100% carbon neutral card, although just not playing with a full pack.

In the paper mentioned above, they’re suggesting that 64% of UK customers prefer to purchase products that are environmentally friendly are willing to pay up to 10% more for products that are better to the environment.

Hosting is a nice simple one, there are probably unlimited other ways too, such as:

  1. Allowing staff to work from home
  2. Setting up car share schemes
  3. Using carbon neutral energy suppliers
  4. And so on…

Further Reading

You may want to see and for more information and suggestions for businesses.

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