Browsing the "ChannelAdvisor" Category

Putting Channel Advisor’s tremendous PR machine to one side, ChannelAdvisor is able to offer merchants a tool that covers all the major platforms, eBay, Amazon, Web & more and has SEM (Search Engine Marketing) nailed down. Founded by Scot Wingo and Aris Buinevicius in 2001, ChannelAdvisor has attracted investment from numerous parties, including four (yes four) venture capitol companies and interestingly eBay.com too.

ChannelAdvisor is a solid, stable product and while it may not sport the same feature set and customisation of eSellerPro or similar tools, its been around longer than almost all the other contenders. Its the SEM piece of ChannelAdvisor that forms its most attractive service offering for merchants, with a self service, guided or fully outsourced option to suit all merchant types. Their reporting is absolutely superb and literally unrivalled by anything in this arena.

On a personal level, Matthew has both positive and negative points to say about ChannelAdvisor, this is to be expected as he’s spent +4.5 years in direct competition with them, at both MarketWorks.com (which was bought by Channel Advisor) and more recently, eSellerPro.com. Its unlikely you’re going to ask Matthew something he does not already know about ChannelAdvisor, you can contact him on his dedicated Contact Matthew page.