Tag Archive for: Video

How to: Add a YouTube Video to Listings Using eSellerPro

youtube-and-esellerpro
Adding video content, especially video content that you’ve made for your business on a product or service to eBay listings easily done and I covered this in an earlier article “Add a Youtube Video to your eBay Listings in 5 Steps“, however when using 3rd party tools, the actual listing template is normally separated from the description.

In this How-to guide I’ll be showing you how to automatically add a YouTube video to your eBay listings in a scalable, structured manner, which once completed is as simple as pasting in the YouTube video ID and the rest takes care of itself using eSellerPro.

Note: For this article I’m using the example product video I made for an earlier article, this is definitely not a good example of a great product/service video but it’ll suit the needs of this article. If you’ve not seen it, it’s quite funny and you can watch it here.

Before We Start

eSellerProI’m making the assumption that you are using eSellerPro as your back office tool, that you have a YouTube account and that you understand a little HTML. The rest I’ll take you through step by step.

Also in the example video being used, the dimensions are 960 wide by 576, this probably will not suit most and you’ll need to alter these both. However for completeness, at the very end instructions on how to complete a fully customisable version is included. If you cannot see any of the sections mentioned in this article in your eSellerPro account, contact their support and ask for them to be enabled.

A “YouTubeID” is referenced several times in this article, this is the string of text you see in the URL when viewing YouTube video’s. For example, the example product video used is “http://www.youtube.com/watch?v=zDSwAuApbwc” and the YouTubeID is part after the = sign, namely “zDSwAuApbwc“.

Using eSellerPro Custom Fields

To make this as scalable as possible, we need to leverage customfields in eSellerPro, I’m not going to cover what these are here, just that we’re going to create a custom fields group and a custom field to place the YouTube video ID.

To do this we need to follow these steps:

  1. Open eSellerPro
  2. Go to the Maintenance section on the left bar
  3. Locate the “Custom fields” section and double click on it
  4. Press the new record icon at the top and name the customfields group “Video” (the first box labelled “Group Name”)
  5. We now need to add an edit box called “YouTubeID”, enter “YouTubeID” into both “Field Name” and “Display Name” and press the “Add Field” button

Create the Holding Paragraph

If we were to put the logic code we create in the next step in every template we use, this would cause unnecessary overheads and possible headaches later on when if want to update the layout operation of the video player & associated code. So to make this as easy as possible, we’re going to now use another part of eSellerPro called paragraphs to create a container for the video code & associated logic.

To do this, follow these steps:

  1. Select “Inventory/Listing” from the left menu
  2. Select “Paragraph Builder” from the left menu (you may need to scroll down to locate this)
  3. Press the new record icon at the top
  4. Give the paragraph the name “YouTube”
  5. At the bottom, tick the box called “HTML Only” so that the editor is disabled

The Logic to Sshow/Hide the Video

Now that we’ve prepared the customfields and the paragraph, we need the code to show the video player in the listing. In a previous article called “How To: Add a Youtube Video to your eBay Listings in 5 Steps” it was noted that IFRAMES are not allowed on eBay listings and we need to use the older method that is allowed to show YouTube video content on your eBay listings.

The code for this, looks like:


	
	
	

This is fine for a single listing, however we’re building a more flexible version so you don’t need to post this each time.

Firstly we replace the YouTube ID with the custom field, so it reads as:


	
	
	

However, we don’t want to show the video player when there is no video to be shown, so to do this we use the IFNOT keyword, to show/hide the entire video player if there is or is not a YouTubeID present in the customfield.

This now becomes:

{{IFNOT/[[CustomFields:Video:YouTubeID]]//

	
	
	 }}

And it’s this code that we now enter into the paragraph we created earlier.

Adding the Paragraph to your eBay Template(s)

Instead of pasting this code into each template, we’re going to leverage the paragraph feature in eSellerPro to make this as simple as copy/paste.

If you now follow these steps:

  1. Select “Inventory/Listing” from the left menu
  2. Click on eBay templates
  3. Select the template you wish to add the video content to
  4. go to the “description” tab
  5. Ensure that the “HTML Only” box is checked
  6. Place this code “{{Insert:YouTube}}” where you would like the video appear if it’s been set
  7. Repeat as necessary for other templates you may have.

Note: Its actual placement will vary from template to template, if you’re unsure either experimentalist or ask someone that is comfortable with HTML to help you.

Enter an ID to an Inventory Record

To be able to test that this works, we need to add a YouTube ID of a video to the custom fields of an inventory record.

  1. Pick any inventory record (inventory/Listing > Inventory Details)
  2. Go to the custom fields tab.
  3. Select “Video”  from the drop down box
  4. Enter your YouTubeID (or enter “zDSwAuApbwc” for the sake of example) into the edit box called “YouTubeID”
  5. Now go back to the “eBay Auction” or “eBay Inventory” tabs and press the preview button on the right
  6. You should now have a video in your listing template

Advanced eSellerPro Video Template

If you had not changed the size (width and height) as used in the example snippets above, then you will have seen a massive video in your listing. If you are using just one template setting the width/height once in the HTML will be fine, however if you have multiple templates and some need to be bigger than others, you can evolve this a little further by adding two more custom fields called “Height” & “Width” to your customfields “Video” group we created earlier.

Then using the following code, you are able to specify the width/height as you desire AND have a catch width of 960 and a height of 576 if they’re not set (you probably need to alter these to fit in your template)

{{IFNOT/[[CustomFields:Video:YouTubeID]]//

	
	
	 }}

Summary

Adding video can be easy with a few simple logic tests and the right set-up, also because the YouTubeID’s are in a custom field, they can be imported against using excel or CSV sheets and of course if the inventory record has no YouTubeID set, its not going to show with the advanced versions.

Now go and try this in your eSellerPro account and let me know how you got on by posting a comment below (or if you get stuck, leave a comment and I’ll point you in the right direction).

How To: Add a Youtube Video to your eBay Listings in 5 Steps

Video is an exceptionally powerful tool that can be used to allow a buyer to interact with the product before they’ve purchased it. Also making video can be great fun as you’ll see in the example video I used for this guide.

Using video also allows the seller to show that they are an expert in the product area and reassure customers that they know a lot about the product, so that when they buy the item, they know they’re dealing with the expert and reassured that if something goes wrong, that the seller is likely to be there for them.

In this article I’ll be covering the 5 steps simple you need to follow, to add video to your eBay listings and a few tips along the way.

Example Video

Grabbing the nearest item on my desk, which was some insulation tape. I put a quick video together to make a product review. Its only 36 seconds long and I still laugh at it now.

Before we continue, as far as inventory creation goes, using video should be one of the last tools you use to increase sales & conversion. Unless you are already making video for other sales channels or have access to good quality video’s that are provided by the manufacturer, video creation can be slow and as I’m sure you’ve seen from the video’s here, take a while to master.

eBay Policies

There are some explicit rules from eBay on what you cannot do in video content, I’ll summarise them below:

  1. No promotion of websites outside of eBay
  2. No adult content
  3. No naughty software that could harm a clients machine
  4. Video can only be from a small number of providers. The only really two worth noting, YouTube and Vzaar
  5. You must be the owner of the underlying rights, including intellectual property rights, or be authorised to distribute it by the owners of such rights
  6. No violation of any of the other rules (eg, asking for Western Union)

I do suggest that you read the eBay links policy (see lower section on “Using Videos”) and also the Adding Video to Your Listing from eBay, however its lacking, hence this step by step guide. The short version is to use YouTube and a little common sense.

Considerations When Making Video

While I’m not going to cover the how to make video content here (as you can tell from my example, I need to do work on certain aspects, lol), there are some pointers and questions that you might find useful when making video for both eBay and your other channels.

  1. How exactly is the video going to make the interaction with the product better for the customer
  2. Plan the video before hand, even if its three bullet points and discuss these
  3. You don’t have to be in the video, there is nothing wrong with recording your hands while you interact with the product
  4. Keep it short
  5. Explain what the video is about within 5 seconds
  6. Show the product, not you
  7. Show benefits, not features
  8. If possible, include product close ups. If you have a camera that does not have zoom, most video editing software allows you to add pictures and you can voice over them

Hmmmm…. this needs a video & an article on this topic alone….

How To Embed Video in eBay Listings

This video shows you how to embed video in your listings. After you’ve watched this video, continue with the rest of the article as we have the process of adding video to your eBay listings broken down into 5 easy to follow stages.

 

How to Add a Youtube Video to your eBay Listings in 5 Steps

The following 5 steps will guide you through the stages to adding video to your eBay listings.

Step 1 – Upload the Video

In this example, I’ve made a review of some insulation tape (Yes its REALLY bad, but its a video and serves its purpose for this example.)

  1. Go to http://upload.youtube.com/my_videos_upload
  2. Either drag and drop your video or press the “Upload Video” button
  3. While the video is uploading, complete the extra information like the title and tags

Step 2 – Get the Code

Once the video has been uploaded, view the video on Youtube. Then follow these steps:

  1. Press the “Share” button
  2. Press the “Embed” button
  3. Un-check “Show suggested videos when the video finishes” the option
  4. If available, check the “Play in HD” option
  5. Ensure that “Use old embed code” is checked as this will not work on eBay otherwise.
  6. Specify a size, as mentioned in the video, larger than 1000 is not recommended.
  7. Now in the box above, highlight and copy the HTML

Step 3 – Enter into eBay Listing

In the video, I’m using the eBay “Sell Your Item” (SYI) form and using the code from the previous step, in the description tab, press the HTML tab and enter the code where you would like the video to be shown in the listing. Once located, right click and paste the copied code into the listing.

Tip: When you are writing the description and know where you would like the video to be placed, write VIDEO in the place where you’d like it and then searching for it in the HTML tab is easy. if you flick back to the normal view and don’t see the video, this is normal. You’ll see it in step 4.

Step 4 – Check the Preview

Always before confirming the listing, use the preview to ensure that the video is where you expect the video to be and that its actually working.

Step 5 – Confirm

Once you’ve previewed the listing, save the changes and the listing is now live.

Summary

You should now be able to add a YouTube video to your eBay listings, there are a few areas you could trip-up on, however adding video content to an eBay listing is really quick and very easily done as shown in the video or by following the steps above.

Soo… Have you used Video in your eBay listings before? Was it as easy as the above and what were the results like? Comments in the box below!

Are your video’s so bad, they need this feedback also?

I’m looking forward to sharing an email response I received with you. I received them from someone I’ve known for a long time now (outside of the eCommerce arena) and have the up-most respect for. The ironic summary of all his comments, is that shamefully I know them to be all correct & they are all in relation to the article posted a few days ago here.

Why share?

I’m publishing this because I feel exceptionally important to learn from ones mistakes, failure and failing is OK, but what is not OK is not learning from the experience and helping others along the way. As such I’m publishing the contents of the two emails (with their consent I hasten to add) and using this article to help myself document the feedback fully and maybe helping you too in the process.

While the chap who sent me this email is an EMEA sales director for a Billion pound semi-conductors business, long time friend & an avid gamer, I’d like to note that I do take feedback seriously of any kind from anyone, as you’ve seen numerous times here before.

Email number one

Here is the first email I received:

Hi Matt,

I’ve been watching the developments on this with interest as e-selling and developing business in that area is something that is totally alien to me and its not something that I envisage myself becoming involved in……….however, you never know what the future holds and I know I’ll learn something.
I have been watching your videos and if I might offer some feedback on them I hope that you won’t be offended but these are my personal comments:
In general I really like the actual location. The white walls and door and your daughters paintings seem to give the ‘right’ atmosphere for what (I believe) that you are trying to do. The combination of your ‘professional’ outlook in a ‘home’ office seems to link the aspirations of your audience quite well……….again this is only my view of things.
I can see that you blur out the logo on your coffee cup on your desk but for me this is something that you might be able to exploit. Given that you are a well known lover of coffee and Fridays have you thought about either having your own coffee cup with a ‘Last Drop of Ink’ logo on it and in shot (good advertising for you and people might even want to buy one!) although I find it interesting that whilst you pixelate the cup we can see a (half) picture of your daughter on the screen. Even stopping to have a quick drink out of the cup might help to bolster your image!
The other point is that you seem to lean back quite a lot when you are talking and I think that this might be due to getting yourself in the camera correctly but you do also bounce on the chair. Its a small thing but maybe sitting more upright might give a better presentation. As you’re leaning back your eyes do tend to half close at times as you are ‘looking down’ in effect and this does tend to detract from your more enthusiastic ‘wide eyes’ when you get to a key point in your talk. Your personal enthusiasm for this project shines through in your writing and your videos so it would be a shame (again in my opinion) to detract from this in any way.
Finally, the audio is a little bit ‘echo-y’ which is OK but again if this can be improved it would make the whole thing look a bit more professional. The audio is fine for ‘Youtube’ standards but I think that you are looking higher than this and your voice should reflect this again.
I hope that you don’t mind this input and I wouldn’t make it if I didn’t think that what you are doing is worthwhile. In a funny way I’m quite an excited ‘voyeur’ on this expedition into the unknown so I wish you every success in the future. Please don’t kick my ass into the stratosphere the next time we meet on the servers in retaliation!

Best wishes

<Nameless>

Email number two

Quickly I realised that he’s made some brilliantly obvious points and acknowledge them with a quick email back, saying words to that effect. Which leads me onto the second email:

Hi Matt,
Making a presentation look easy actually takes a lot of hard work and practice but you also need the right ‘raw material’ to be able to have half a chance – which in my opinion you have. I certainly think that these things can be fixed and you’ll tweak things as you go along to make it better. If you think about what you know now and how you actually do your work compared to 5 years ago you know that you are much better these days and probably shudder at some of the things that happened in the past – I know that I do! Basically you’re just at that start point again and you will make the incremental improvements that can improve the overall message.
Best regards
<Nameless>

Summarising the feedback

“Video” usage is still very new to myself and its going to become more of an active role in the next few months. I don’t even pretend to be good at it and have relied on blind enthusiasm to get myself this far, hence why I’ve been so taken back by the comments as I feel there is a lot to be learnt and also to be shared with you.

Here are the main points from the feedback:

  1. Location & atmosphere of a home office
  2. Use of subliminal marketing
  3. Focus the camera more on myself
  4. Stop bouncing around & sit up
  5. Focus on the camera more
  6. Audio is poor
  7. He’s enjoying the experience as much as I am
  8. Its not easy to make a presentation look great, but blind enthusiasm is 50% of it
  9. Its all about learning from the experiences to making them better

As I mentioned at beginning, this article is really about myself and in documenting it learning from what points were made, however I sincerely hope you may be able to gleam something from this as well, hence why I’m publishing this publicly.

Location & atmosphere of a home office

I work from home and have done for pretty much the past 10 years. Its not easy and with the advent of two sets of feet joining myself & my partner, it can be difficult at times. I’m sure most of you can relate to this.

If you had not noticed (come on could you miss them?), my office walls are splattered with paintings that the girls bring home from playgroup. I use these to keep myself sane and are my inspiration for keeping my head down and always trying to be the best that I can ever be.

Use of subliminal marketing

I thought this was a brilliant idea and I look forward to not only sharing with you my favourite home coffee, inviting you to buy me a cup at my favourite cafe (Gusto’s) but also getting one of the businesses I am having the upmost delight working with to produce me a coffee mug for the office.

Although the latter cannot happen before the massive resdesign of the site (yes, I’m redesigning the site and upping the game considerably, but more about this in another article).

Focus the camera more on myself

Darren Rowse. ProBlogger.net

Darren Rowse. ProBlogger.net

I’ve wondered about moving locations for the video creation, but instead, I’m going to take some inspiration from Darren Rowse from Problogger.net and while I do not personally fancy subjecting you to my entire head that close. I do feel a change of camera location is an excellent idea and here is a screen shot from the new location.

My new Camera Angle

The New Camera Angle

I’m looking forward to getting the girls to create me some more artwork to share with you. Although the last time, one of them painted themselves green!

Stop bouncing around & sit up

It was pretty bad in the earlier video I made (see here), I’ve solve this by just screwing up the tighten’er on the chair and have taken note not to bounce around so much. This will be difficult though, as you can tell, I’m a very animated person.

Focus on the camera more

I know when my eyes go down, its because I’m reading the screen for notes. So instead of using the screen, I’m goignnto use printed copies and use them, thus when I do look down, you’ll see me looking down at the notes and thus (hopefully) lessening the eye movement, which does look odd.

Audio is poor

Thank you YouTube! I found a guide that shows how apply noise reduction outside of in Sony Vegas HD using a free tool called Audacity that has an excellent noise reduction feature in it.

While this will add a few minutes to each video creation, I feel it will add immense value to the overall professionalism of the video and I’m looking forward to sharing the results with you.

He’s enjoying the experience as much as I am

I really do love what I do and I’m glad he is, as you are enjoying the experience.

Its not easy to make a presentation look great, but blind enthusiasm is 50% of it

Blind enthusiasm will only get me so far. This is really where I am going to up-my-game and in the next few weeks, I’d like you to be the jury on this.

Its all about learning from the experiences to making them better

And hence this article, I do not pretend to know everything and just as in “life” its one long learning experience. As I mentioned at the beginning, I hope you’re able to draw something from this article as I have drawn loads.

What do you think?

So two questions for you:

  1. Were the points valid?
  2. Has me sharing the above helped you?