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eBay Cross Border Trade Made Easy with Magento

Howdy,

Selling internationally on eBay or Amazon for that matter is a no-brainer decision.

You can reuse your existing product data and business processes over & over again to reach more customers easily.

However, when it comes to actually putting this into practice, it can get complicated quickly.

Everywhere else you’re told that you should go and do Europe. Getting tied up in a horrific language battle and opening the doors to a potential VAT nightmare, especially if you’re based in Europe as well is… nuts.

And the thing is, it doesn’t need to be that way at all.

Go Simple, Go English

I’m not suggesting for one moment you should overlook the other European countries. There is massive potential for you & your business in them.

However, they all speak different languages.

That makes customer services and translating your product data a nightmare.

In the recent video tutorial that myself & Dave put together, we explain exactly how you can skip this challenge and get started with cross border trade, the simple way. And that’s to go “English”

You can view the video guide here:
http://lastdropofink.co.uk/market-places/ebay/easy-way-selling-internationally-success-stories-tips/

Note: There is software that can translate your listings into the different languages and on the different sites for you. These are great! But it’s certainly not the way I’d personally tackle this challenge.

CBT with Magento & M2EPro

eBay Cross Border Trade with Magento and M2E ProWe’ve just published a new course to show you how easy it is to expand your business internationally using Magento & M2EPro. AKA “The 3rd Generation”

And it really is simple to do in Magento.

Some of our courses on UnderstandingE are quite long, the reason for this is there is a lot to cover, especially if we need to keep things in simple step-by-step stages.

However when it came to showing you how to set up Magento & M2EPro to sell internationally on eBay, we covered the lot in under 3 hours. And that included a 36 minute tutorial on why you should “Go Simple, Go English”.

When we get to the tutorial where we put everything together, myself and Dave felt embarrassed.

Ignoring the basic steps to setup Magento for maximum control, the actual listing process is exactly the same for eBay, regardless if it’s a different eBay site where you’re listing locally to. So…. really easy to do.

If you would like to see how easy it is to sell internationally on eBay using Magento & M2EPro, you can either take the course on the UnderstandingE site here OR we also published this course on YouTube and you can watch the PlayList here.

And if you skip the 2nd tutorial, you can have the whole course completed and be up and running internationally on eBay with in a cup of coffee or two. It’s that quick!

The Simple Way

Selling internationally doesn’t need to be complicated.

Yes, later on once you’ve exhausted the potential in the English speaking sites such as eBay.com, eBay.co.uk, eBay.ie, eBay.com.au and of course the Amazon sites too, then think about going into Europe.

But for now, I dare you to exhaust these first :)

Matt

How to Sell on eBay using Magento Webinar Recording

Howdy,

Below is the recording in full HD of the webinar held on Friday.

We show you how easy it is to sell on eBay using Magento & the eBay endorsed extension called M2E Pro in just 60 minutes.

There were over 200 questions asked and while we did our best to answer them all live, sadly many were missed. So if you go here http://understandinge.com/ebay-magento-webinar-recording/ you’ll be able to read every single answer to the questions asked.

If you’re tight on time and want to get to the meat of the webinar, skip the fluffy starter stuff and get stuck in at 16 minutes in or follow this link.

Enjoy :)

 

We’ll show you:

  1. How to install Magento live with you ( takes 2 minutes and 5 or so clicks )
  2. A tour of Magento for the first time
  3. How to create your first product in Magento
  4. How to install the M2E Pro extension
  5. How to configure M2E pro following their advanced setup wizard
  6. List a product live on to eBay
  7. Revise the item live on eBay
  8. Purchase the product
  9. Process the order
  10. Confirm that the shipping details have been updated on eBay

All in 60 minutes without a “degree in nerd” being required.

And remember:

  • No sales person will call you
  • You pick & choose what you need “off the shelf”
  • M2EPro is the only eBay endorsed extension for Magento
  • Magento is Open Source & there are thousands of extensions available, this is just one of them
  • There is a community of over 1,000 business owners just like you on UnderstandingE to help you out ( if needed )
  • And of course, over 70 full HD video tutorials right here to show the how and the why to setup your own multichannel software

Matt

Sell on eBay using Magento in 60 Minutes – Live Webinar

Update:

Howdy,

The webinar took place on Friday 2nd May. A recording will be made available this week and I’ll pop a blog post up for you the moment it’s ready.

The blog post is now ready, see here http://lastdropofink.co.uk/tools/magento/sell-ebay-using-magento-webinar-recording/

Matt

Howdy,

This Friday, 2nd May at 2pm myself & Dave are holding a free webinar and you’ll learn how easy it is to sell on eBay using Magento.

We wanted to make it a challenge for us and for you to be able to get the most out of 60 minutes. So we decided that starting from scratch would be the most challenging for us, but also help you the most.

eBay Magento and M2E ProAfter all the best place is to start from the beginning right?

We’ll be starting from nothing and you’re going to learn the following:

  1. That Magento only takes 2 minutes to install
  2. The basic UK settings for Magento
  3. How to create your first product in Magento
  4. What attributes are and how they’ll help you list smarter on eBay
  5. How to install the eBay endorsed M2E Pro extension
  6. How to list onto eBay using Magento
  7. And how you can revise live eBay listings easily
  8. How to process orders from eBay in Magento
  9. And heaps more

All in just 60 minutes.

< Sorry registration is now closed, check the UnderstandingE blog for the recording once live. >

Sell on eBay Using Magento?

You might not have known this, back in 2011 eBay bought Magento after having a 49% stake for quite some time.

Not a bad choice if you ask me, as Magento powers over 26% of the top 1 million eCommerce websites so it was only natural considering Magento’s open source base that sooner or later an extension would be created to allow business owners like you to sell on eBay using Magento.

M2E Pro (which stands for Magento to eBay), an extension for Magento does just that and the cool thing about this extension, it does everything you would expect from multi-channel software, but without the whopping monthly fees or a cut of your sales (and no sales person will call or nag you either).

eBay have been subsidising the extension for the past few years and is set to continue for the next 3 or more years or so. Other marketplaces such as Amazon are supported too.

M2E Pro has been downloaded over 50,000 times by business owners like you across the globe and has a rating of 4.5 stars out of 5 over 179 reviews (really high for a free extension!).

Here are just a few things that Magento & the M2E Pro extension can help you achieve:

  • Sell on ALL 23 major eBay sites
  • Manage stock levels & prices across your marketplace accounts
  • Help you sell internationally, locally into the other eBay sites (Cross Border Trade)
  • Sell on eBay using custom listing templates with comprehensive keywords available
  • Revise live eBay listings
  • Collect and manage eBay orders from your Magento sales orders dashboard
  • Everything you would expect from 3rd Generation multi-channel software

Magento ConnectMagento CE is Open Source, there are thousands of extensions available on Magento connect (the online library of extensions) off the shelf.

If you need something that doesn’t exist (most cases, unlikely), because it’s written with the two internet staples, PHP & MySQL that’s not a problem. There are millions of developers available that can help you.

Oh and of course, you can have a Magento website too, but that’s optional.

So just because you’re using Magento, you don’t actually need to use it for your website, what I’m sure you’re most interested in right now is the stock control, inventory management and sales order processing abilities for eBay (but more on the website in a few moments).

All the major couriers have integrations to Magento, including extensions for Royal Mail DMO, the same goes for accounting too, Sage, Xero, QuickBooks, Kashflow, they can all be integrated with Magento.

magento-website-themeBack onto the topic of using Magento as a website.

Owning a Magento website doesn’t need to be expensive or complicated.

The one thing you cannot skimp on is decent web hosting, so none of that £1.99 hosting. You’ll need web hosting in the £20 mark per month and the good news is that there is specialised Magento web hostings all over the world, SimpleServers in the UK or SimpleHelix in the USA for example.

As for a great looking Magento website design.

If you’re on a budget, how’s $100?

There is a Magento theme called Ultimo which has been sold over 7,600 times and comes with free support & updates. Plus we’ll be including a step by step video course on how to design your own Magento website with zero coding over at UnderstandingE.

The Webinar

I’ve got all excited and gone slightly off topic. The webinar….

< Sorry registration is now closed, check the UnderstandingE blog for the recording once live. >

It’s free to join and we’ll show you how easy it is to get started.

The webinar will be held live and that means if you have any questions you can ask them there and there.

So with that said,

See you on Friday, it’s going to be fun!

Matt

UnderstandingE After Just One Month Live

Howdy,

It’s been a month since UnderstandingE launched and frankly it’s been crazy.

If you’ve been hidden under a rock for the past few months, we decided that it was time for a new generation of multi-channel software, a generation that leveraged open source software such as Magento and we’re in the process of joining all the dots together so you too can have access to enterprise-grade software to list onto eBay, Amazon, Play & your own Magento website so you don’t have to.

Well, it’s been a month since launch and you can hear how we went from ni-on zero-page views to 44,000 page views in a single month.

Play

Because this is may be new to you, above is a green play button. Press play and you’re off!

If you’d like to download the podcast for listening to on your iPhone, Driod or iPad you can do or you can press the “Play in new window” button to be able to listen to the Podcast while browsing.  If you use iTunes, you can subscribe here.

 

The Podcast

In the Podcast myself & Dave reflect on what was actually achieved in January and the thing is, the stats are crazy.

  • From ni-on zero to 44,000 page views in 29 days
  • 1,736 unique visitors on day one
  • Launched with 35 guides that took 4 months to build
  • Published the following 29 guides in a matter of days

We also take the opportunity to ask each other, “What could you have done better this month?”, the replies that you’ll hear are not what you would expect. And the saying, Jab, Jab, Jab, Hook will make complete sense to you too.

Never Been Done Before

“One never notices what has been done, one can only see what remains to be done” Marie Curie

Because I can count the number of people in the world on one hand that could actually pull it off, I doubt that we’ll be followed with the level of insight between all the different components that are needed to pull such an ambitious project off.

The thing is, to do this needed a “degree-in-nerd” (one of the phases that Dave coined during the guides) and it doesn’t need to be like this any more. Because we’re documenting the process for you to follow, all in Plain English so that anyone can pick it up.

Basically, we’re building the system I needed 10 years ago.

However I’ve been through two multi-channel software companies since then, seen and spoken to more marketplace business owners than most people will do in their lifetime and we’re implementing this insight into something you can pick up and learn to do at your own pace.

With Passion You Cannot Fail

I’m a strong believer that 90% of the battle is actually won by turning up.

If you turn up you can fight, the thing is most people just don’t turn up and if you sprinkle in the passion for multichannel business owners like you that I have, then that’s going to be one interesting combination.

We’ve had one crazy month and with thanks to your feedback, it’s only going to get even crazier.

Oh and while we were plodding along and the pace of “caffeine-obsessed-mad-men” we were shortlisted for the Real Business Future 50 nominations which is a project to recognise the UK’s most exciting, most disruptive early-stage businesses. Curious one that one :/

If we did this all in one month, WTF are we going to have achieved by the end of February for you?

I know what’s written on my whiteboard to deliver to you and it makes Dave cringe when I start whiteboarding ideas, because he (and you will too if you listen into to the Podcast) now know how aggressive I can get when I focus on targets and looking forwards, I have so much to deliver it’s just nuts.

Anyway dive into the Podcast and the 3rd Generation… it’s there waiting for you, UnderstandingE.com.

Matt

30 Seconds of Silence as the Penny Dropped

We were on a call yesterday with what you could say is your “typical” multi-channel business owner, in many ways he’s probably just like you.

Business is doing well, it’s been a slog this year and literally this weekend has just started to show signs of picking up. One eBay account, one Amazon account, a website that could do better and nothing really that complex to put high demands on pretty much any of the 2nd generation multi-channel software providers.

But why on earth did he go completely silent on us, for what felt like hours?

Read on and you’ll find out why.

 

Typical Business As Usual?

Being in the most demanding categories for the marketplaces, fashion, he has to deal with complex inventory, sizes, colours, mixed sizing, demanding buyers, demanding marketplaces and most of all, the challenge of seasonality.

Fashion has to be the #1 toughest category to do well in online and this chap is rocking it & is set for his highest turnover Christmas ever.

On the other hand, in many ways it’s not a complicated setup they have, we’re only talking one eBay account with a couple of thousand listings, Amazon does really well for them now they’re settled in and from an operational standpoint, the team is experienced.

The booking in system for new lines is fast as they use excel & a couple of macros to create the variations & the order processing system is simple, no real warehouse control per-say, but a simple system that works and can manage 200-400 orders a day with ease.

Curiosity

As the conversation progressed he brought up the project me & Dave have been working on. He had seen a couple of the emails, read some of the articles and was wondering what was keeping us so busy. So we told him.

For the sake of this article and because he’s switching providers in January to the 3rd Generation we’re going to call him “Mohammed”, plus the numbers quoted are vague to protect his business.

The conversation went something like this:

Dave: “We’re building the training guides for the 3rd Generation of multi-channel software”

Mohammed: “So what does that mean exactly?”

Dave: “Well you know you’re using <removed> right now to manage, eBay, Amazon & your website?”

Mohammed: “Yes”

Dave: “Matt found a way of using Magento for exactly the same thing. You’ve heard of Magento?”

Mohammed: “Yea, I want to move our website to that after Christmas. We’ve been frustrated not being able to add anything to our current site”

Matt: “If you’ve looked at Magento, you’ll have seen it can handle fashion products just like yours, sizes, colours, shoe sizes etc… It has basic stock control and does pretty much everything you’re used to right now on your website.”

Mohammed: “Yes, my cousin uses it for his site and it does well”

Dave: “Matt was asked earlier this year to set up an eBay/Amazon & website business for a friend, he couldn’t use the software you were using as it’s too expensive so we had to look alternatives. He had already been working on Magento for a connector for eSellerPro, so knew it well. What he ended up realising was that Magento & an extension called M2E Pro could do pretty-much the same as the software you’re using”

Matt: “That’s right. They aren’t too dissimilar to your setup, but they had more products. Well 61,152 to be precise and roughly 2,400 variations. We were quoted £500 a month + 1% from one of the providers, it was a new business and there was no way that the business could afford that. So we have to look at other options

What I found was as Dave said, pretty much exactly what you have set up right now and we automated the supplier feeds in and the orders go off to the suppliers directly. We downloaded Magento for free and M2E Pro is also free because eBay subsidise it. He’s only just added his website now, as we’re using Magento not for the website part, but for the inventory & order management capabilities”

Mohammed: “Free & Free, I like the sound of this already”

Dave: “Yea we thought you would. The thing is besides the work the that Matt & the client put in, they’re only paying £114 a month for a server”

Mohammed: “What no commissions?”

Matt: “No commissions and the only reason he using such a ludicrously expensive server is because he complained about speed of one of my small servers. They’re not built for Magento, plus I didn’t want the hassle, so I got him a pair of xenon quad core processors, 16Gb of RAM and two SSD disks with hardware RAID 0 and dared him to complain about speed again. After that he never did, probably was a little over-kill if I’m honest”

Mohammed: “So he runs his business using Magento & M2E Pro, the same channels, has more inventory than us and pays £114 a month?”

Dave: “How much did you pay <removed> last month?”

Mohammed: “I’ll get the invoice, it’s here somewhere”

Mohammed: “Got it”

Silence

We heard the chair creak in the background, the sound of paper shuffling and then a deeply exhaled breath.

It must have only been 30 seconds or so.

But it felt like hours.

Finally

Dave finally asked, “did you find it?”

Indeed Mohammed has found his invoice, it had £1,500 on it  (approx $2,400 USD).

What I had set up for a client earlier this year can scale and for Mohammed came in at a tenth each month of what he’s paying right now and is set to save him around £17,000 – £19,000 next year.

UnderstandingE goes live on January 1st, what do you think he’ll be doing that day?

The Pieces are Almost a Picture

We’ll be open with you, the pieces of the puzzle are not all there yet, but we’re getting close, very close.

For Mohammed’s business, he’s going to need a couple of extensions to get all the backend features into place, two order extensions & two courier integrations (Royal Mail DMO was one of them) and a couple of the extensions we’ve been building to get him going. Plus we should never forget the training of the staff (which is where UnderstandingE comes in) and the time to migrate products between systems.

And on that note.

Say Hello to the 3rd Generation

We silently put the UnderstandingE site live a week or so ago. The reason why is simple, it doesn’t matter what you do for a launch party, it’s what you do for the next 6 years that truly matters.

While the guides are not published yet, they’re being released on January 1st, the forums are open and we are listening.

We’re listening to business owners like Mohammed and business owners like you.

Tell us what you need
Tell us what you cannot live without
Tell us how you want to innovate in your business once again
Rid your business of bills costing tens of thousands each year

And the best thing is…. We will show you how for free.

The 3rd Generation, everything you’ll need to know. It’s a click away (click here!!!!)

Come over & say hello to the 3rd Generation.

And we’ll see you there.

Matt & Dave

What’s The One Thing Missing from the 3rd Generation?

We’ve been working hard in the background trying to fill in as many blanks as we can so that when we go live in January we have all the bases covered for both new businesses, but established businesses as well.

However there is one thing this is missing and we need your help.

 

Keywords!

If you’ve used any of the current multi-channel software providers, most, if not all of these offer keywords (also known as macro’s or variables) that help you create informative & comprehensive eBay listings.

Even simple keywords like the image URL’s help you make great looking image galleries in your listings or maybe a keyword to bring through your domestic shipping cost, so you can add a simple line of text saying something like this:

“Our UK Delivery is just £1.99”.

The uses are almost endless.

How Big Sellers Manage Their eBay Listings

This is how the really big sellers on eBay make fantastic looking listings that look like they have uniquely made each listing, but they separated their data out in the management tool so that only the small bits of information, like a product title or bullet points need to be added.

This saves them countless hours each month when adding new products and when it comes to redesigning an eBay listing template, because the product data is removed and keywords are left in their place, upgrading or tweaking designs is made sooo much easier.

Note: If you have never come across this idea of keywords before, I’ve written two articles on this to show you exactly how they could work and reverse engineer a live eBay listing, you can find part 1 here and part 2 here. And if you’d like a glimpse at what you can potentially do with such keywords, see this article.

We Need Your Help

help-imageM2E Pro, one of the core components of the 3rd generation supports all the common Magento attribute values and you can even in add in an image gallery within a few clicks that looks great. But we’re missing some vital keywords and that’s where we need your help.

I’ve put together a comprehensive list of keywords that I know that you will need for the 3rd Generation (huh? 3rd generation, see here for that that is).

This is using my experience from the past 10 years, as a business owner that used eBay, two multi-channel software companies and hundreds of business I have  had the pleasure working with. We need these extra keywords and we need your help making the point to the development team over at M2E Pro that you need these too.

So… Myself & Dave need your help.

This is How You Can Help

Note this is not only for yourself for when you migrate to the 3rd generation, this will help every business owner that also moves to the 3rd generation, globally.

M2E Pro Vote for Keywords to be Added

  1. Go to this page: http://support.m2epro.com/forums/137040-m2e-pro-ebay-magento-integration/suggestions/4720248-m2epro-system-keywords-variables-for-ebay-listi
  2. Check over the specification I have written and add a comment you feel appropriate to the bottom
    (something like “OMG we need this” would be appropriate)
  3. In the top left-hand corner there is a “Vote” button
  4. Press the “vote” button
  5. Enter your email address
  6. And press “3 Votes”

This shouldn’t take more than 1 minute of your time and in doing so, you can help make the world a better place with new functionality for everyone to use.

Again the direct link to this feature request is here: http://support.m2epro.com/forums/137040-m2e-pro-ebay-magento-integration/suggestions/4720248-m2epro-system-keywords-variables-for-ebay-listi

Make your contribution to the 3rd generation today, and for that myself & Dave, thank you.

Matt & Dave