Tag Archive for: Efficiency

Google SEO Starter Guide Updated

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GoogleBot

GoogleBot

Google has updated their SEO starter guide which they first released two years ago. Not surprisingly they reiterate that any optimisation decisions should first and foremost be what’s best for the visitors of the site.

Visitors are real users of the website and are using search engines to find your work. If you’re creating quality, unique content (like this post for example), then any changes are likely to small and in the report they make another good point that its the collection of lots of small changes put together over time, that give good results.

Its broken down into these six sections:

  1. SEO Basics
    This section covers creating unique, accurate page titles and  how to make use of the “description” meta tag on your site(s).
  2. Improving Site Structure
    How to improve the structure of your URLs and how to make make your site easier to navigate for humans & search engines.
  3. Optimizing Content
    This section covers the offering quality content and services, how to write better anchor text, optimisation of images and how to use heading tags appropriate manner.
  4. Dealing with Crawlers
    How to make effective use of robots.txt and to be aware of rel=”nofollow” for links that you use.
  5. SEO for Mobile Phones
    A new section for mobile devices has been added, which shows how to n    otify Google of mobile sites & how to guide mobile users accurately.
  6. Promotions and Analysis
    How to promote your website in the right manner and to make use of free webmaster tools.

You can read the full report here and I’m humble enough to recognise great guidance and will be adding a breadcrumb trail to this site in the forth coming days (page 10).

Amazon Product Advertising API Oct 15th Deadline

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Amazon Product Advertising APIFor anyone else who uses the Amazon Product Advertising API, there are some major changes coming that have an October 15th deadline.

The biggest alteration to the API is the removal of customer reviews from being sent, instead a link to the review on Amazon is returned. They are saying this is because of the high load of data being transferred and the keyword of the entire update is ‘Efficiency’, while I do not doubt this for one second, I do suspect that this is a change to give their own site a higher set of results in search engines, by keeping their unique content (reviews) to themselves.

This is no real bust up for Affiliates that actually use proper, unique content. Google has always said (and pretty much kept its word), if you give people a reason to come to the site, they will. You can never go wrong with unique, quality content, its is key to a successful Affiliate (and website) campaign; As I know all to well from the blisters on my fingers from typing so much.

There are some other response groups that have been removed, never used any of them and you can see the full details at https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html