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eBay’s SellerSphere Featured Seller BamfordTrading Out-takes Video

John & Gill from BamfordTrading passed on solid advice in their recent article that was featured by eBay SellerSphere in January, you can see the article and the three videos they included in the full article here.

However… Those polished videos were not without a few slips and with John & Gills permission here are the out-takes.

Your Feedback

I’m also working on persuading John add more video content, you can do me a huge favour by subscribing to BamFordTrading’s YouTube channel.

Let us know what you think of the video in the comments box below :)

Solid Advice from 250,000 Feedback eBay Seller Bamford Trading

Bamford TradingIt’s fantastic to see John & Gill from Bamford Trading being featured on eBay’s SellerSphere this month. Both John & Gill have covered several key elements that should be considered when running a successful eBay business.

The original article is eBay focused however we should take note of the breadth of Bamford trading sales channels, as eBay is only one part of the multi-channel approach:

  • eBay
    As focused in the article, their eBay shop is here Bamford Trading
  • Amazon
    Amazon is also part of their sales channels, here.
  • Website
    Their website is at BamfordTrading.com
  • Twitter
    While not “massive”, the Twitter account is up and running and branded towards the company here.
  • Facebook
    John & Gills dedicated Facebook page is here.

Below are the 3 video’s from the eBay article, there is some fantastic advice in them and I strongly suggest you take the 5 minutes each to watch them.

How to Sell Successfully on eBay

Tips for Successful eBay Selling

Bamford Trading eBay Case Study

Summary

Both Gill and John have included some solid advice in these video’s. What you’ll be seeing from me in the forthcoming weeks, is the expansion of this advice into focused articles that delve into these much, much deeper.

Also an interesting observation, out of the 5 featured sellers featured in eBay’s SellerSphere, I’ve either helped or worked with 4 out of the 5 so far.

Question: Do you believe that you’ll reach 250,000 feedback on eBay? Comment below!

The Real ‘Best Match’ Part 1 – Why would anyone buy from you?

The following is a guest post by John from Bamfordtrading. Detailing how we are developing a marketing plan for Bamford Trading.

To the best of my knowledge, John’s not read “The Purple Cow” by Seth Godin. But John “get’s it”. I don’t want to be average or even just plain-old good. I want to be “remarkable”, so does John.

Purple Cow

Would a Purple Cow be remarkable? Would you stop to look?

Part 1 – Why would anyone buy from you?

Unless you are lucky enough to sell unique products with high demand you will know that selling online can be tough. The barriers to entry are low – there is little need for large amounts of capital, it’s not even necessary to have business premises (or even stock in many cases).

Because online retail is an easy business to enter, competition can be fierce. How many times have you said out loud “how can they sell it for that little?”

The Holy Grail of selling online is to have your buyers come to you by preference and not because you are the lowest priced seller or because eBay’s Best Match brings them to you. The marketplaces are all keen to get you to focus on price by pushing towards catalogue selling. Sometimes it seems that price is the only way to compete.

Why else would someone choose to buy from you?

Well it’s a hard question, but one we often ask ourselves. We know that around 10% of orders come from buyers who have bought from us before – this percentage is even higher on our website. We would like to increase this to around 30%.

  • How do you become a supplier of choice?
  • Why would someone choose to buy from you?
  • Who are you?
  • What differentiates you?
  • What’s special about your offering?

We sell mass market products that can be easily sourced from many suppliers so there actually isn’t anything unique about many of the products we sell.

The first step is to agree a ‘positioning statement’. (I hear the groans). Lets agree what and who we are. We know who we are but do our prospective customers?

We could agree to be:

“The lowest price seller of hardware products in Britain”

We would certainly get sales – lots of them – but the winner of this “race to the bottom” wins a business which would soon go bust.

Once we know who and what we are, we begin to build reasons for people to automatically come to us first….

Who and what are you?

To be continued.

 John www.bamfordtrading.com