Tag Archive for: 301 Redirect

301 Redirects & Do URL Shorteners Pass Anchor Text?

Do URL shorteners pass anchor text?
This article is a quick one as we’ll be needing a deeper explanation in a few days when I cover how to manage 301 redirects for your website and cleaning up your neighbourhood.

I’m an avid fan of GoogleWebmasterHelp on YouTube and equally a fan of Matt Cutts and his presentation style, something I aspire to.

Back on to topic, recently Matt covered recently whether URL Shorteners such as bit.ly etc… pass anchor text. Below is the video on this and the reason to include this is around the 301 redirects, as mentioned I’m documenting an article on this and crucially, you’ll spot the comment regarding the passing of anchor text and page rank as part of the 301 redirect.

301 Redirects & Do URL Shorteners Pass Anchor Text?