Google Does Not Use The Meta Keywords Tag

Myth, hear-say or Truth?

Truth! Google does not use the meta Keywords tag. Contrary to popular belief usage of this tag for anything meaningful was lost years ago when it got spammed & stuffed by everyone and his dog.

Offsite ‘factors’ were not being taken into account and pages were judged by search engines only on their content. Seems crazy now looking back.

Here is a YouTube video from Matt Cutts, a personal idol of mine [for his relaxed presentation style and the way he conveys his personal interest in the subject matter] on this very topic:

Although other search engines out there (no there really are) which do take the meta keywords into consideration. If your website solution already makes these automatically from other data fields, great, if not, I’d not suggest you loose any sleep what-so-ever. Spend the time on writing better content, site promotion or sipping G & T’s as the sun sets (sunrises and G&T are just wrong).

That said, if I asked myself the question “do I use the meta keywords tag?” the answer would be…
Yes, the day Amazon stops using them, I will do too. No G&T’s for me :(