So the USA finally got the eBay Fashion outlet yesterday then. There are 12 retailers in total in the launch and an astonishing number of them are using Fooition shop designs & templates.
Where this article is going to be different, instead of focusing on why it exists (which in my mind an exceptionally positive event) and who is included, I’m going to break each of the stores down and explain where I believe they could do better in their presentation and implementation on eBay. Yes its just launched, but there is a lot to be learned from.
Scot Wingo from ChannelAdvisor has done a decent breakdown of what the extra perks are for them and who is included, he’s missed out the strike through pricing option that you’ll see in use on most of them and only hinted at the sheer amount of abuse that these retailers will gain in daily deals, exposure and PR from eBay. You only need to look at the eBay UK version of the fashion outlet to spot that it’s a heavily closed shopping experience to the outlet stores.
It should also be noted that Outlet stores have a different eBay shop structure to the normal eBay shops, that allows greater flexibility in what can be done. On the outside the implications are subtle, however, they are exceptionally more powerful and I’m sure in time the rest of the community will get these options.
What Can You Do?
I’ve put together this video that runs through all the fashion outlets on eBay US. The question is to you, what can you learn from them to improve your eBay activities?