Welcome to the second part of a 2 part series in this final part I’ll be looking at the data that is posted into the template to show you how easy it is to create a fantastic eBay listing, but with minimal data.
In the first part here, I worked out what the probable layout of the eBay listing template that was used, introduced you to keywords and pointed out that eBay templates don’t have to be a single template, they can be made up of lots of smaller templates, that once combined form the the final finished eBay listing.
So let’s have a look at the ‘data’ used behind an eBay listing.
Reverse Engineering the Data From an eBay Listing Video
To make this as easy as possible for you, I’ve put together a video to explain how this works and where I have pulled the data from and I have attached the excel spreadsheet that I created from this video later on in this article.
While you’re watching this video, keep in mind how ‘light’ or ‘easy’ the listing data is when you look at it in its purest of forms.
The Excel file that was created during the video is here and includes the formulas that were explained to create the price saving value & percentage.
What Have We Covered?
While it may appear that large eBay sellers spend a lot of time ‘listing’ items to eBay, they’re actually not. They’re in fact spending time on quality data to create eBay listings through listing tools that allow the use of one or more templates to create the finished listings that we see everywhere on eBay.
When you break down the actual data requirements for a product (a fashion item in this example) then the amount of data is actually very, very low. What makes it look great is the way the data is formatted through the listing template and most larger sellers are clever to recycle data that is needed for item specifics, into the eBay listing too. What looks complex, is actually very easy to do.
In this two part series, I have shown you how an eBay template could work, what the elements are and in this final part what the data behind the actual listing could look like before its been sent to eBay. My question is, did you expect for it to be this straight forwards? Let me know in the comments box below: