Amazon Gets Aggressive With Price Parity
This is a follow up article from the original posted a few days ago regarding Have You Received a Price Parity Policy Warning from Amazon? and its not pleasant.
If you’ve not read the earlier article yet or the comments, then this won’t make much sense to you just yet and obviously key parts of the email have been removed. This is the first sign that Amazon really means business with its sellers when it comes to Price Parity and makes for sick reading
Greetings From Amazon
Greetings from Amazon,
We are writing to let you know that we have suspended your selling privileges and placed a temporary hold on any funds in your Amazon seller account.
As stated in our earlier warnings, we generally require that sellers do not charge customers higher prices on Amazon than they charge elsewhere through their other online sales channels. This is critical to preserve fairness for Amazon customers.
It has come to our attention that some of your listings, such as those listed below still do not abide by this policy.
For more information, please refer to Section S-4 (“Parity with your Sales Channels”) of the Amazon Services Business Solutions Agreement, available in the Policies and Agreements section of seller Help.
We encourage you to take appropriate steps to resolve any pending orders.
Before we can consider reinstating your selling privileges, you must provide us with a detailed plan to ensure compliance with our policies. We will then review your plan and determine whether to reinstate your privileges.
For information on creating and submitting your plan of action, search for “Appeals for Suspended or Blocked Accounts” in seller Help.
We look forward to hearing from you.
Seller Performance Team
Appeals for Suspended or Blocked Accounts
I did find it odd that there was no link to the help section in this email, which is at http://www.amazon.co.uk/gp/help/customer/display.html?ie=UTF8&nodeId=200380450
What I am curious about is whether this page is updated to include a new example around the price parity topic…
Not pleasant reading and thankfully (for the businesses I work with) this came in from a 3rd party earlier this morning. Even still it wasn’t nice reading and I really do feel for this business as Amazon can account for a huge majority of sales volume for some eCommerce businesses.
Amazon, if it was a human, it would be a woman and she would be a ……….. (But I love her none the less).
So those parity emails, ignore them at your peril!