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Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Sh

Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Sh

Summary

Author: Philip Graves

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Started reading: 10th January 2011

Finished reading: 26th January 2011

Review

Rating: 8

Absolutely brilliant, this book reinforces that learnt in ‘Why We Buy’ and in ‘Shopping Neuropsychology’.

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