Why We Buy: The Science of Shopping
Summary
Author: Paco Underhill
Tags:
Started reading: 16th December 2010
Finished reading: 19th May 2011
Review
Rating: 10
An amazing read, the science of why people buy and why we like to think we make rational decisions and its all a load of bull, its emotional all the way.
Buy on Amazon.co.uk
You can read other reviews and purchase this book on Amazon.co.uk
.



