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Improving Sales on Amazon

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Improving Sales on Amazon
January 26, 2013
10:32 PM
hannah
Member
Forum Posts: 11
Member Since:
January 26, 2013
Offline

Hi Matt,

We’re new to your site, but not new to amazon. We’ve been selling on Amazon for nearly 6 years now, and we’re just wondering if you have any tips on how we can improve and increase sales..?

Thanks

hannah

March 4, 2013
10:27 PM
Matthew Ogborne
Admin
Forum Posts: 446
Member Since:
September 24, 2010
Offline

Howdy Hannah,

This can get deep really quickly, it’s something I’m working on as a download to the site which I’m hoping to have completed within a few months.

Not much help I know, but I’d rather do this the right way.

Matt

April 10, 2013
11:57 AM
charley
Member
Forum Posts: 5
Member Since:
April 10, 2013
Offline

Hi Matt

soooo…. the top secret question about increasing sales on amazon. I have searched and searched the entire WWW! I’m selling like 50 units a day on amazon and I seem to have hit a plateau. I cannot get more than 50? I have increased my stock levels changed keywords gone cheaper! still i’m between 40-50. I came across your website today (fab must I add) and signed up straight away. I so want to work for my self but cant make my business work on 50 units a day. I wondered if you did the down load file yet? any help appreciated more than all the fish in the seas lol
Charley

April 18, 2013
10:23 AM
Matthew Ogborne
Admin
Forum Posts: 446
Member Since:
September 24, 2010
Offline

Howdy Charley,

The devil is in the detail with Amazon, however…. here is a challenge for you :)

If you’re selling 50 products per day, how many product reviews do you get each day?

Here’s that challenge, get one review per product per day for each of the products you sell.

Matt

April 19, 2013
7:24 AM
danny
Member
Forum Posts: 47
Member Since:
April 2, 2012
Offline

In my experience with Amazon there isn’t one thing you can do to increase sale it is a combination of factors that make a difference.

I spent ages, months, a few years back researching Amazon and how to increase sales – how the buy box works (how I found last drop actually) – how the search works and trying to get into their head – if I was Amazon what would I do …

I also did loads of research into our competition – did a SWOT analysis to really help me see it clearly

I also went through just about all Amazons help pages – okay a lot was useless but I found 2-3 little gems that I wouldn’t have known about if I didn’t do that

Then started making tweaks here and there on my listings – support processes – dispatch – spend lots of times in the business reports and doing things on a trial and error basis to find what worked – and what worked for one thing didn’t the next

For example I started sending out supplier feedback cards as we were lagging behind our competition on feedback – within a year we had surpassed them and from a customers eyes when choosing who to buy from we are now top of the list instead of them

Once you start things rolling you get what I call a snow ball effect as with Amazon one thing affects another affects another and you put things in place it just flows and grows naturally

Or that is how I have experienced it first but you have to put in the time and leg work initially but in the end it is very worth it

Danny

April 19, 2013
10:52 PM
sideshowbob1971
New Member
Forum Posts: 1
Member Since:
May 2, 2012
Offline

I’d love to improve our UK sales…we have been there for 2 years or so, and am a UK seller, offering free postage and free returns and some products on FBA, hardly a sale, yet other new sellers seem to pop up on page 1 or 2 just like that, within weeks. I was speaking to an Amazon assistant today who implied more reviews and feedback would help (they never pin their colours to the mast) but I can’t force customers to do that. We also sell on Amazon.de with no problems at all, all with Google or Bing translate, with no problems at all, items fly off the shelves. We did notice that these other sellers seem to have a huge amount of reviews, with low feedback, or sell 1p items, and have high feedback….being able to leave feedback to a non-specified product doesn’t help buyers with their choice (IMO) and being able to leave a review, purely by being an Amazon registered person, leaves the whole system open to manipulation….any thoughts would be appreciated….

April 29, 2013
4:47 PM
kitty
New Member
Forum Posts: 1
Member Since:
April 29, 2013
Offline

I am also looking into ways to increase Amazon sales, and like the idea of “sending out supplier feedback cards” as mentioned by danny. How would you recommend doing this? Manually or automating with eg. Feedback Five? Anyone used this?


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