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Amazon Sales And Why They Don't Stay Consistent ?
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April 2, 2012
I really found the article on eBay sales and why they stay consistent ( http://lastdropofink.co.uk/mar…..onsistent/) enlightening – however we sell mostly on Amazon and I have been trying to apply the same theory but I am struggling ..
I accept that on Amazon you have the buy box adjusting your share of the demand so sales have the potential to fluctuate more
However what is your buy box is staying the same but your sales are still fluctuating ??
Say everything is even and we get the same traffic, exposure, buy box, price etc as seller x why is there a day to day variation sometimes more than 20%
I can totally see your logic and how it works on the eBay platform and ditto a website – but I can’t find a way to apply any logic or trends or pattern to Amazon … it just seems random – however knowing Amazon – NOTHING is ever random … there is always a reason
Ah ha, I see where you’re going with this and its quite different to Amazon. I know a of a way to work this out, but I’m keeping it to myself for now as its linked to a project and its not that straight forwards.
July 10, 2012
Oh, go on Matt, do tell ;)
Yes Amazon is an entirely different beast to scamBay.
I completed that project a while ago.
In short we basically kept tabs on pricing over several days ever N seconds and checked to see whom had the buy box from multiple IP’s, worked out what was causing it to trip over and compensated the pricing model accordingly.
Not in Danny’s case, but in the seller in the project, we did get an interesting set of responses back from Amazon, which basically said for the two times (not as one was bad enough) where the seller had been suspended (Amazon’s fault 1st time, their’s second) was being penalised because of that, but both were over a year ago….
So those seller metrics are not an entirely true reflection on the Amazon scoring system for the buy box (ignoring price), there are hidden variants that are not always clear.
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