Recent Comments
Justin M.: Just thought I’d mention, I don’t mean to complain too much :) We love Amazon Sellers...
Christina: FBA doesn’t guarantee the blue box. I just had a problem with being beaten by a competitor by...
Matthew Ogborne: Howdy, To add to this article, this makes interesting reading: http://blog.ecommercebytes....
Dorian: It’s definitely worth pursuing with O.F.T. If it’s illegal they’ll take it seriously...
Anon: Upon receiving our first warning back October 2011 we first contacted Amazon about there anti xompetitive...
Simon: Tried it last time with no joy, gonna give this another go.
Business Consultation
Helping you achieve your business aspirations. No BS. Real changes & fresh ideas that can take you to where you want to be, from someone who understands and has been there himself.
Sometimes trying to achieve your business goals can be clouded by the day to day operations or technical difficulties. Matthew can help you with mentoring or one-on-one business consulting. Matthew is extremely skilled in both eBay and Amazon marketplaces and has worked for two auction management companies.
Matthew has a Business Consultation page and you can contact him on his dedicated Contact Matthew page.
The 3 Ways to Increase Your Online Business Part 2: More Sales Channels
Welcome to part 2 of a 3 part series that covers the three ways in which I consider the quickest and easiest ways of increasing your online business. If you missed the first part, this was on efficiency both internal efficiency, everything that happens inside the business and external efficiency, being more effective on your customer facing side of the business. In this part, I’m going to be covering the thorny subject of ‘More … [Full Article >> ]
The 3 Ways to Increase Your Online Business Part 1: Efficiency
As far as I see it there are are three core ways to increase your online business, this is pretty much universal across all the marketplaces and yes, I am blatantly ignoring some of the “traditional methods” in this article. The first of these three ‘ways’ is “efficiency” and I’m looking forward to detailing the following two in the next few days or so, but for now, lets get right into … [Full Article >> ]
Updated Services List, Forthcoming Articles & Client History
I’ve been really quiet again on the article front this week again. I’ve not given up, quite the opposite. I’ve been beavering away in the background updating other content on the site (like Amazon & eSellerPro category pages) and that’s what this article is about, what is coming up and what I have completed in the past few days. Also, I have a draft article on my MBA progression that is … [Full Article >> ]
How to Make Your Own eBay Daily Deals & Weekly Deals
This is a precursor to the full article on how to leverage eBay shop tags which I may finally complete for tomorrow (ok, may be Monday). However this is the most immediate application for your eBay shop and can be implemented in minutes. Plus I’m including code for you to copy/paste with! 73MAR2VX5JRS What are eBay Shop Tags? Before we start, you need to quickly learn that there are special tags, or … [Full Article >> ]
11 Reasons Why People Don’t Buy From YOU & How to SMASH Them
In a recent white paper I was reading, a brilliant question was asked and then researched by ‘RichRelevance’ & ‘Bazaarvoice’. The paper was called ‘The “New” Rules of Engagement for Today’s Empowered UK Shopper‘ and its actually pretty darn good. I am going to take their research and focus on one key area which I felt was skipped over, why a purchase was made offline (and not online), then port it … [Full Article >> ]
Success is Knowing You Made a Mistake. Knowing is Everything
This is possibly one of the shortest posts I will ever make, enjoy: A mistake or an error = An unexpected outcome, but none the less, an outcome. Knowing its a mistake or an error is critical! Knowing is everything, knowing that the outcome is a mistake, means you can try something different, not knowing means you carry on making the same mistake.
How to: SEO for eBay – 10 Minutes Per Day
Just because you pay eBay a fee for your eBay shop, insertion of a listing and a final value fee when items sell, unfortunately this does not mean that eBay unleash a team of experts to promote your business. In many ways you’re left to your own devices and as long as you convert buyers now and then, it kind of keeps everyone relatively happy. But why should you be happy with mediocre? Cumulative effect Once you’re … [Full Article >> ]
The Amazon Buy Box – You know the Secret Formula Right?
Reading Channel Advisors regurgitated mail from a few weeks back, which they’ve spammed out again in their PR machine (see here). It reminds me of the work I did a few months back on ‘getting the buy box’ for longer, thus more Amazon sales. The Factors Channel Advisor point out the obvious in their help file, as a check list, I have put this below. Factor What Amazon is Considering Winning Practices Price What is … [Full Article >> ]
Part 2: Leveraging more than one eBay ID
If you’ve not read the first part, you can catch up on from this link How To: Selling on eBay with more than one eBay ID. I strongly suggest this before continuing. Response The response I received yesterday was hilarious to the previous article, here are two quotes from my email: “What the ***** are you doing Matt? You can’t give this **** away for free. What you doing man?” “Mr Ogborne[This was … [Full Article >> ]
How To: Selling on eBay with more than one eBay ID
This is another article where its contents I would have kept to myself, but inline with Project Matthew Ogborne, I am going to use one word a lot in this article, its called ‘leverage’. Lets dive in and find out why you need more than one eBay ID for your business. Underlying Principles Before we continue, you need to understand the following basic fact of eBay and selling on-line or … [Full Article >> ]
A New Unique Selling Point with a Feel-Good Factor?
Last week I was reading an interesting white paper from UKFast, a hosting provider on ‘What Customers Want’, you can read the paper for yourself here. Within the paper they quote Sir Richard Branson as saying: “Companies that fail to change won’t have a business in 5 years time” While I expect that businesses that don’t change will still be trading, I do suspect that businesses that promote this as … [Full Article >> ]
As Big as Big Boys – How Appear to be Big on a Shoe String
Looking big is really quite easy on the internet, all it takes is some time, some cunning and a nudge in the right direction. Follow this step by step guide and you’re look like an established or corporate business in next to no time. Here are some key page names you need to create and add to your site, ideally linked from your footer area on all pages (except the … [Full Article >> ]
Part 6 : SuperDryStore Listings – Lets Start to Make You a eBay Listing Template
Welcome to part 6, if you’ve missed the previous parts, see here to catch up and from the last post regarding SuperDryStore, read this article ‘11 Reasons Why People Don’t Buy From YOU & How to SMASH Them‘ before continuing. The Listing Template We’ve now got as far as the listing template and from Part 5, I indicated that we need to rearrange the information that is being presented to … [Full Article >> ]
