I’m not sure if you’ve spotted this yet, it’s very subtle and is exactly what eBay released months ago.
A “buy now layer” now appears on Amazon when you scroll down a product page.
Oh and they[Amazon] missed out on something ridiculously obvious, find out what it is further down this article. That’s not like them at all!
It makes sense…
If you think about it, it just makes sense to show a buy button further down the page.
After all product pages on Amazon, although in no-way as long as eBay listing pages, they still can be pretty long to scroll through, especially if you want to get to the product description or reviews section.
If you take any item on Amazon, the one I’m using as an example is this one http://www.amazon.co.uk/gp/product/B00NG69QF0/, when you scroll down the page to read the rest of the product description, or the reason why I had travelled so far down the page was to read the product reviews.
If you look around, there are no purchase option available, however with this new layer, there now is!
Exactly what eBay Implemented
eBay released the same option months & months ago, I’m surprised it took Amazon so long to pick up on this one.
Below you can see what happens on eBay when you scroll down a product page:
The One thing Amazon Missed is…
If you look at the Amazon buy now layer and eBay’s for that matter, they’ve both missed something obvious.
Can you spot what it is?
Yep thats the delivery ETA!
Want it tomorrow, 18 Mar.? Order it within 8 hrs 15 mins and choose Express Delivery at checkout.
Adding the infamous buy it now and have it delivered tomorrow line in the header on Amazon would be a killer addition.
Hey isn’t that the reason why we have Amazon Prime subscriptions anyway? Next day or even same day delivery?
Even though Amazon don’t publically announce that they’re testing things, we know Amazon to be A/B testing new things all the time, I wonder how long it will take us to see something like the image below, that sports the cut-off time in the buy now layer.
Nothing quite like a little bit of urgency to nudge another sale from a customer :)
It’s not like Amazon to miss something like this, I give them less than a month before we start seeing delivery ETA’s in the new buy-now layer.
What do you think of the new Amazon buy-now layer?
Is it something you’ve seen have an impact on your sales on Amazon? Is it something you would implement on your website?
Let me know in the comments box below,
As always, to your continued success,