Why is this date sooo important that I’m posting anything at all this week, when I know you’re at busiest time? Read on and you’ll find out.
I’ll keep this brief, as I know you’re exceptionally busy at the moment. “Cyber Monday” has passed, but I’m sure most of you are expecting the latter part of this week to be bigger that Monday was and for a few of you, Sunday was far better.
Either way I sincerely hope you’re making some serious cash on the marketplaces this Christmas. But I’d like you to draw your attention to one key date, it’s called 26th December.
Why is this date important and why am I posting anything at all this week, when everything is kicking off and like the picture I saw from Nick on Facebook, the Royal Mail vans are stuffed to the brim?
It’s because you’re at your busiest that I know you have a high chance of overlooking the obvious.
The moment that clock hits 00:00:01 on Boxing Day, your customers are in “sale mode”. We’re programmed to be in sale mode and as it’s at Christmas where more cash shifts around than any other time of the year and it’s perfectly possible to sell more, yes MORE after the 26th than before.
Think accessories, also think that the products could also have been purchased to clear as well, it doesn’t have to be a drop in margin. So in keeping this brief, I’m going to leave you with one question:
Other than the rest of the turkey, what have you got planned for the 26th December?
Oh, when you’re sick of sticking items into bags & boxes, look out for this Friday’s Podcast, it’s all about fulfilment.