February 2014 - The Last Drop of Ink

Howdy,

We all want to sell more online right?

The thing is no-one ever shares with you how to actually to do this.

While recording a Webinar with Feedvisor two weeks ago, I only had 5 minutes to deliver amazing value to the attendees (people just like you). 5 minutes!!! I asked myself what one topic could I cover that would deliver amazing value to you in just 5 minutes and it made me think differently.

What I came up with was one simple rule. It’s a rule that anyone can use that has a product based business and it doesn’t matter if you’re selling on eBay, Amazon or your own website.

You can find out what this one simple rule is in the video below:

I knew I could do better for you…

After the Webinar I was happy with what I had covered in such a short space of time, but was missing was how to actually implement this in your business.

The missing part was a guide, a “cheat sheet” of steps that you can use in your business, regardless of size, sales channels or location.

And that’s what myself & Dave have spent the last week & more creating for you.

A series of steps that you can follow to really put yourself in the shoes of your customers, to help you think like your customers and be like your customers.

I’ve never written anything like this before and the feedback we’ve had has been amazing (personally I’m humbled by the feedback we’ve had already) and I think you’re going to love it.

In this cheat sheet you’ll learn:

The steps that customers make to find your products and how you can follow the same steps yourself
How to use a free online tool to find keywords that your customers are using based upon factual information
How & why video is lethal and how to add to add video to your product pages
How to get video on to Amazon product pages
Why you shouldn’t forget about the other 70% of people that are finding you, with steps to follow your customers regardless of the browser, device or app they are using
What words to strip from any product description that are stopping customers from buying from you
How to think like a customer on a time-scale of just 10 seconds
How to get constructive feedback from friends, family & even your postman

Oh and we also included a bonus step, which will allow you to see exactly what your customers are seeing when they buy from you.

Take Action

We wrote this eBook so that you can take action right now in your business and get under the skin of your customers, see what they are seeing. And understand why or why not they’re buying from you and coming back for more.

You’ll learn how they find you, the distractions that they have and this isn’t like anything else that you’ll find on the internet.

I wanted something I could be proud of, something that would make a huge positive difference to your business. The comments we’ve received from industry experts such as Jane Bell, Shmuli Goldberg, Andy Geldman, Abbas Tharkar, Scott Galvao, Carlo Silva & others are testament to this.

Download Your Free Copy:

Enter your name and email in the form below, you’ll get instant access to this +30 page practical guide on how to sell more online:

PS. There are actually 6 steps, with the bonus step you’ll really see what your business looks like to your customers.

What the Experts are saying:

“This isn’t the usual stuff you can read anywhere.”
Jane Bell, eBay Consultant

“One of the hardest things for any online seller to do is to stop thinking like an online seller! It’s the customers that are making your sales at the end of the day, and learning to think like one is crucial for any online business.”
Shmuli Goldberg, Feedvisor.

“Busy sellers can get completely wrapped up in the mechanics of their business, and forget to look at themselves from a buyer’s point of view. UnderstandingE’s fantastic guide helps online retailers break away from introspective thinking, with five really simple and practical steps that help sellers think like buyers.”
Andy Geldman, Webretailer

“Matt & Dave make what can sometimes be a challenging world of eCommerce so much simpler, with systematic and realistic approaches to good business.”
Abbas Tharkar, dZine-hub.com

“Finally, an easy to implement litmus test which fosters a new perspective and reframes your online business strategies.”
Scott Galvao, Intercultural Elements

“Finally, a comprehensive guide in plain English that teaches sellers the basics of online selling! Whether you’re a new or experienced online seller, this guide will teach you all the basics so you can have the foundation for a successful online business. If your struggling with your online business, then maybe it’s time to go ‘back to the basics’.”
Carlo Silva, 2ndOffice

“The customer-eye-view taken by Matt & Dave in this guide is something everyone in eCommerce needs to learn. Great customer experience and retention = repeat purchases, increased order value and…Profitability!.”
Oliver Rhodes, Peoplevox

“Excellent guide for start up on-line sellers! This guide will help you to build strong foundation for your eCommerce venture.”
Prabhat Shah, DayToDayeBay

“This is very comprehensive and a grass roots approach; if followed to the letter, in my professional opinion it will affect your bottom line.”
Rob Abdul BSc(HONS) PgCert PgDip MSc, robabdul.com

“The helping hand that any aspiring e-tailer needs to be successful.”
Anthony Trollope Founder, The Wholesale Forums

Your Feedback

If you have any questions then don’t hesitate to contact myself or Dave. We’ve included our contact details in the guide too, because your feedback matters.

Enjoy,

Matt & Dave

Howdy,

It’s been a month since UnderstandingE launched and frankly it’s been crazy.

If you’ve been hidden under a rock for the past few months, we decided that it was time for a new generation of multi-channel software, a generation that leveraged open source software such as Magento and we’re in the process of joining all the dots together so you too can have access to enterprise-grade software to list onto eBay, Amazon, Play & your own Magento website so you don’t have to.

Well, it’s been a month since launch and you can hear how we went from ni-on zero-page views to 44,000 page views in a single month.

[powerpress]

Because this is may be new to you, above is a green play button. Press play and you’re off!

If you’d like to download the podcast for listening to on your iPhone, Driod or iPad you can do or you can press the “Play in new window” button to be able to listen to the Podcast while browsing. If you use iTunes, you can subscribe here.

The Podcast

In the Podcast myself & Dave reflect on what was actually achieved in January and the thing is, the stats are crazy.

From ni-on zero to 44,000 page views in 29 days
1,736 unique visitors on day one
Launched with 35 guides that took 4 months to build
Published the following 29 guides in a matter of days

We also take the opportunity to ask each other, “What could you have done better this month?”, the replies that you’ll hear are not what you would expect. And the saying, Jab, Jab, Jab, Hook will make complete sense to you too.

Never Been Done Before

“One never notices what has been done, one can only see what remains to be done” Marie Curie

Because I can count the number of people in the world on one hand that could actually pull it off, I doubt that we’ll be followed with the level of insight between all the different components that are needed to pull such an ambitious project off.

The thing is, to do this needed a “degree-in-nerd” (one of the phases that Dave coined during the guides) and it doesn’t need to be like this any more. Because we’re documenting the process for you to follow, all in Plain English so that anyone can pick it up.

Basically, we’re building the system I needed 10 years ago.

However I’ve been through two multi-channel software companies since then, seen and spoken to more marketplace business owners than most people will do in their lifetime and we’re implementing this insight into something you can pick up and learn to do at your own pace.

With Passion You Cannot Fail

I’m a strong believer that 90% of the battle is actually won by turning up.

If you turn up you can fight, the thing is most people just don’t turn up and if you sprinkle in the passion for multichannel business owners like you that I have, then that’s going to be one interesting combination.

We’ve had one crazy month and with thanks to your feedback, it’s only going to get even crazier.

Oh and while we were plodding along and the pace of “caffeine-obsessed-mad-men” we were shortlisted for the Real Business Future 50 nominations which is a project to recognise the UK’s most exciting, most disruptive early-stage businesses. Curious one that one :/

If we did this all in one month, WTF are we going to have achieved by the end of February for you?

I know what’s written on my whiteboard to deliver to you and it makes Dave cringe when I start whiteboarding ideas, because he (and you will too if you listen into to the Podcast) now know how aggressive I can get when I focus on targets and looking forwards, I have so much to deliver it’s just nuts.

Anyway dive into the Podcast and the 3rd Generation… it’s there waiting for you, UnderstandingE.com.

Matt