eBay Turbo Lister Tutorial Video’s

I first started using eBay’s Turbolister about 7/8 years ago and and it was pretty basic and not particularly stable either. Its come on leaps and bounds in the past few years and is now a feature rich tool to allow smaller sellers to list in volume on eBay.

eBay Turbo Lister

Which Business Type is the eBay TurboLister Ideal For?

eBay’s Turbolister is ideal for businesses that need a tool that is beyond the Sell Your Item form (SYI), can schedule listings and help them grow to the next stage of their evolution.

The following statement is what certain parties will not like being published:

As with any tool, no matter if that is TurboLister, Selling Manager Pro, eSellerPro, ChannelAdvisor, 247TopSeller or similar, any form of automation is going to speed up the business and ideally (as not always) lead to more sales.

While there are extremes in all cases, I personally suggest using Turbolister, when a business has an inventory base of around 20 to 150 and the business is exclusively eBay. Where the business has outgrown or outgrowing the SYI form, has a set limit to the number of SKU’s (Stock Keeping Units, or just “products”).

You can also use Turbo Lister to list onto multiple eBay sites, this is a feature that is sometimes missing in paid-for-software products. Ironically Turbo Lister is still defined as being “NEW!” on eBay’s documentation, however has been around on eBay longer than myself :X

Which Business Type is the eBay TurboLister Not Ideal For?

Turbolister should never be dismissed entirely, infact its a great tool to help smaller sellers build up to using more comprehensive tools for running their business from. Its almost a “right of passage” to be able to say, “I’ve toiled with eBay’s turbolister”.

eBay’s Turbolister is not ideal for merchants that are or are aiming to sell on multiple platforms, the reason is simple, its eBay only and there are inexpensive tools/software products that can allow you to sell on multiple platforms at once and still have a similar power to that of TurboLister. Also when trying to manage large catalogs of stock/data, then there are far superior tools out there and inversely, if you have a small number, then Turbo Lister can be a distraction.

eBay Turbo Lister Tutorial Videos

These are not mine, they’re straight from eBay. They will give you an inside view on the tool and how it works in real life.


Download eBay Turbo Lister

You can download the UK version of Turbo Lister here:
http://download.ebay.com/turbo_lister2/setupUK.exe

If you are a USA eBay seller, you can download the US version here:
http://download.ebay.com/turbo_lister2/setupUS.exe

eBay Turbo Lister Links

Here are links to find out more about the eBay Turbo Lister application:

Thanks for the Feedback

I just wanted to add a quick post regrading the feedback from the first video format post last week and to say thank you.

The response was immense, Skype lit up like a candle, email went crazy and the article itself ended up on AuctionBytes, although I suspect my presentation skills had little to do with it :)

A Better Way

So what a better way to say thank you, would really be another video!

I’ve taken on board your comments, I’ve listed them below and again any feedback good or bad is always welcomed. You’re learning with me on this experience, so its very much valued.

  • Adding an introduction slide
  • Liked the web camera insertion of me in the bottom right
  • Move the web camera down to eye level
  • Make some bullet points to read from/Script. Like if you were giving a presentation
  • Control the um’s and ah’s
  • Don’t include seller information (well blur as much as possible)
  • Sound quality altered between headset and desk microphone
  • @Phil Polish my bold spot
  • @Grek Don’t wear an orange hoody, looks like “Guantanamo Bay.”
  • @Lack of Bristolian accent
  • Shut up

Thanks

Comments?

Any feedback you might have is thoroughly welcomed, the comment box is below or a contact form for email or you can contact me via Skype or phone on the Contact Matthew page

How to Legitimately “Keyword Stuff” eBay Listings

Keyword StuffingLets be ultra clear here, I do not endorse this practice. It’s the reason why I am publishing this, so that its noticed and then action is taken upon this practice.

In the next few minutes I’ll be taking you through the practice of how to keyword stuff eBay listings in a manner that gives them extra weight to normal search.

Ground Work

Before we can start we need to understand how the eBay search works. A while back eBay introduced something called ‘Best Match’, while I’m not going to cover all the factors right now that i suspect are included, one of the biggest changes that best match allowed was the inclusion of factors outside of the listing title itself and time the listing had left to run. A obvious variant to the search is the eBay Top Rated Seller (TRS) status, this I used to suspect caused a +/-20% increase in sales, now seeing this move on three accounts, its more like a sales increase/decrease of at least 30%, this is how pivitol a single factor can be in the eBay “Best Match” search.

So, we now know that eBay search is based (by default) on a process called “Best Match” and like any algorithm it can be bent and its this bending and the manner in which it can be bent I’ve taken a dislike to.

The eBay Title

In days gone-by, it was only the title that impacted the search result, however with the new best match method of returning search results can be influenced and as suggested its not only the title that can effect the results. However in this instance I’m going to be looking at how the title and crucially the variations can influence the “Best Match” results.

The eBay Title

Up to 55 characters, it used to be less than this and the extra 10 chars were welcomed a few years back. These for most sellers are the main focus of keywords.

Item Specifics

When these were first introduced, it was said that these would not influence the search results, however they do, but not all the time. I not looked at this properly, but it appears there are mixed results on the use of item specifics in main search results.

Variation Detail

Now here is the jackpot. Its become clear, as I will prove in the examples to follow, that the labels for the variations do appear in the primary search result and these effectively extend your items by an extra 31 characters per variation value.

Lets spell this out in plain English:

If you use variations and add extra variations, the values you place in the variation field directly influence the eBay search results.

And then to top this off, again in plain English:

This does not stop at just a possible extra 31 characters extension to the title, you can do this numerous times, if you did it twice, you load your listings up with 62 extra characters

Now, can you understand why I disagree with this?

No Apologies

I’ve pondered whether I should use a live example or not and decided that I just cannot show the results properly without using a real life example.

I strongly disagree with this abuse of search and make no apologies for highlighting this seller specifically, because I feel is wrong, a blatant abuse of the best match and in direct  violation with the eBay Search and browse manipulation policy.

The Example

For this I’m going to be including a new format to the site, video. Now I do apologise in advance, this one of my first attempts and just like the rest of the blog, its a learning experience and you’re learning with me. SO any feedback you have, good or bad, please post in the comments box below.

The Title

From the video, you will see that this seller has in fact three titles, extending their title by up to an extra 62 characters.

Original Title: LADIES PINEAPPLE TOE POST FLAT FLIP FLOPS SHOES UK 3-8
Sub Title: Girls Ladies Womens Woman Bell
Sub Title: Wedge Sandals Comfort Leisure

The following keywords were not in the main title:

  • Girls
  • Sandals
  • Comfort
  • Leisure
  • Womens
  • Women

However as clearly shown in the video, these are in fact part of the search.

I Need Your Help!

This is where I need your assiatance to help me. As mentioned before, this whole blogging experience is new to me and the video format is also very new too and I’m out of practice from the video’s I’ve made in the past and the format is entirely different.

Could you read the questions below and post any feedback either directly as comments or directly via my contact page I’d really value any input you may have.

  • What did you think of the video?
  • Did you like the insert of myself in the bottom right?
  • Did you think I looked a “tool” with the big headset I use?
  • What could I do to improve?

Online Transport Marketplace uShip offers solution for the pickup problem on eBay Germany

uShip LogoeBay Germany launches new Transport microsite – Online Transport Marketplace uShip offers solution for the pickup problem on eBay Germany.

Berlin, 4 March 2010 – From March, a new eBay Germany Microsite will help eBay buyers and sellers solve the tricky problem of delivery for those hard to transport items such as furniture and household items, cars, and motorcycles. Too often, these items are simply listed as pickup because neither buyers nor sellers know how much it will cost or how to best to arrange transport for things that are simply too bulky to go through the normal parcel services.

uShip’s eBay micro sites solves the Pick Up Only problem by enabling customers to get free quotations for delivery with just postcode details and a few quick clicks of the mouse, before they purchase their eBay items. uShip sends the details out to their many thousands of registered transport companies who then quote competitively the reverse auction platform to the customer, who is then free to select whichever quote they prefer.

The German eBay microsite is a further continuation of uShip’s expansion, building on the successful partnership with eBay motors in the US, and the existing integration with mobile.de, eBay’s German car classifieds subsidiary.

With the launch of the French localised website in January, uShip continues to make its stamp in Europe where it is truly able to offer customers an international service, whether their transport requirements are just a single item going a few miles locally, cross Europe deliveries, or containers for international shipments.

About uShip
uShip helps relieve the stress and high cost of moving hard-to-transport items, such as cars, antiques household goods, boats, freight, heavy equipment, pets and more.  Since it was founded in 2004, the uShip marketplace has attracted nearly £170 million in business transactions, one million customers and 200,000 service providers.  uShip operates globally with localised functionality in the Germany, UK, France, Netherlands, U.S.,  Canada, and Australia.  http://www.uship.com/de/

Contact:
Lutz Philip Hecker, uShip [email protected] Press Officer, +31 (0) 20 7944580