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Howdy! I'm Matt & thats me to left *waves*
I've worked with hundreds of eCommerce businesses over the past 10 years & here at the Last Drop of Ink its my personal aim to turn everything I know into Plain English. With the ultimate goal of helping you start your own online business, then when you're up and running helping you to sell more effectively & efficiently across multiple sales channels.
If this is your first visit here you can Start Here & you can keep updated with the latest articles via RSS. Don't forget if you've found an article I've written helpful, let me know by leaving a comment or a tweet @MatthewOgborne.
How to Save eBay Searches and Have the Results Emailed to You
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A heavily under-used feature for both buyers and merchants on eBay is the ability to make a search, save it and then to me notified of the results on a daily basis via email. This is very handy if you’re a buyer and are looking for a rare item, a seller who is conducting Market Research or an intellectual property rights owner (someone who owns a brand name for example) who has … [Full Article >> ]
Barcodes, GTIN’s,UPC’s, EAN’s, ISBN’s, JAN’s & ASIN’s Explained
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Barcodes, these can cause confusion, especially if we account for all the different names they can be referenced as and even the term barcode isn’t technically correct, GTIN is. As such this article aims to dis-spell the myths & confusion around them and give you the 101 on the different variations, what they are and how they’re used. For the purpose of this article, I’m going to broadly call all GTIN … [Full Article >> ]
The Top 8 Pitfalls of Using 3rd Party Software To Manage Your Business
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“I thought using 3rd party software to automate my online business was one of the best decisions I ever made?” I asked myself this question back in November last year, since then certain events have happened and I strongly feel that adding software to manage repetitive parts of an on-line business is a sensible move. This is to the point that it doesn’t matter which tools you use, as long as they’re automated and take less … [Full Article >> ]
5 Questions for Dzine-Hub – A Professional eBay & Web Design Company
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Following on from the two part series “Why buy a professionally designed eBay listing template?” for which you can read part 1 here and part 2 here, I thought it would be a brilliant idea to interview a company that specialises in such designs and share with you first hand the experiences and feedback from such a provider. Introduction I’ve got 5 brilliant questions for Abbas from DZine-Hub.com lined up, … [Full Article >> ]
When Was The Last Time You Bought From A Competitor?
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Seeing what your competition are up to is always a enlightening experience. You’re able to reverse engineer what their processes are and what the product quality & service is like and to gauge how you compare. Real Example One of the businesses that I’m working with as part of ProjectE had an action last week, which was to investigate a potential competitor on a new marketplace. What was found is … [Full Article >> ]
Why Buy a Professionally Designed eBay Listing Template? Part 2
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This is the second part of a two part series and if you’ve missed the first part you can read it here ‘Why buy a professionally designed eBay listing template?‘. In this second part I’ll be covering the following topics: Standardisation of common components The ability to try new layouts easily Professionally designed eBay template examples The conclusion Standardisation of Common Components Yes, you can achieve this without a paid-for … [Full Article >> ]
I Dared Amazon to Deliver And They Did!
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I’m going to share with you a short story with you about my Christmas shopping experience with Amazon and the thing is, only Amazon would have delivered that special Christmas day experience and only in Amazon I would have put my faith in to do so. Setting the Scene Christmas eve fell on a Saturday this year. Judging by the amount of people getting drunk & updating Facebook, it was an all round … [Full Article >> ]
Why Buy a Professionally Designed eBay Listing Template? Part 1
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If you’re not aware, in the past few years professionally designed eBay listing templates have really taken off in almost all of the eBay categories by most business sellers. This is part 1 of a 2 part series and the second part will be live tomorrow here. Before, it was generally kept to technology based categories, I suspect that this was probably due to the merchants in these categories having … [Full Article >> ]
Solid Advice from 250,000 Feedback eBay Seller Bamford Trading
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It’s fantastic to see John & Gill from Bamford Trading being featured on eBay’s SellerSphere this month. Both John & Gill have covered several key elements that should be considered when running a successful eBay business. The original article is eBay focused however we should take note of the breadth of Bamford trading sales channels, as eBay is only one part of the multi-channel approach: eBay As focused in the article, … [Full Article >> ]
